Celebrate the Freedom of Healthy Hair20190702123803

Celebrate the Freedom of Healthy Hair

OBSERVE THE CONDITION OF YOUR HAIRWe the people say it’s high time to take a good, up-close look at your mane event. What do you see? Dryness? Split e...
Creating Color: A Sit Down Chat with Larisa Love20190628105536

Creating Color: A Sit Down Chat with Larisa Love

Tell us about the evolution of this look and your tour. Where, what, why?This look was created on my Joico Europe tour, which included visits to Manch...
Let’s Talk About Larisa Love’s “Love Dip” Technique20190627073931

Let’s Talk About Larisa Love’s “Love Dip” Technique

Merging two exciting colors in the new Love Fest Collection – Limelight and Aqua Flow – this 'Love Dip' technique is a clever fusion of color blocking...
Larisa Love’s Philanthropic Toronto Tour20190625115702

Larisa Love’s Philanthropic Toronto Tour

The CauseColour To Conquer is a vibrant and engaging new charity program that invites Canadians to color their hair in an effort to raise awareness an...
The 5 Essentials You Need To Make Traveling A Joi20190620150515

The 5 Essentials You Need To Make Traveling A Joi

STAYING POWERTrue, many airplanes have seat chargers these days…but it’s not uncommon to find yourself without access to a plug; and a dying phone/lap...
Joico Muse: Marc-André Poulin20190619163055

Joico Muse: Marc-André Poulin

Marc-André Poulin, Joico Guest Artist and Educator, Québec City, CanadaHis passion started as a student, but a lot has happened in the past 14 years, ...
Larisa Love’s Blooming Summer Looks20190617132549

Larisa Love’s Blooming Summer Looks

“I wanted to create something that played into the summer season, so I decided to go with sun-kissed and natural looks on these models,” explains Lari...
10 Blow-Your-Mind Reasons Joico Celebrity Artist, Frederic Aspiras Won “Hairstylist of the Year”20190614123023

10 Blow-Your-Mind Reasons Joico Celebrity Artist, Frederic Aspiras Won “Hairstylist of the Year”

1) He’s been doing hair since childhood.“I’d go to my mom’s salon after school, and eventually, I started washing hair and setting rollers.”2) He neve...
Get Emma Roberts’ Brand New Boho Blonde20190611150122

Get Emma Roberts’ Brand New Boho Blonde

 View this post on Instagram A post shared by Nikki Lee | Hairstylist (@nikkilee901) on Apr 25, 2019 at 9:39am PDTActress Emma Roberts is kn...
10 Summer Hair Tips That Will Give Your Hair A Vacay20190611131031

10 Summer Hair Tips That Will Give Your Hair A Vacay

“Summer is approaching, and it’s time to think about altering your hair-care routine" says Cosmoprof artistic team member, Olivia Smalley."Even though...