The Muse: Gill Berry20191022121717

The Muse: Gill Berry

6:00 A.M. I am rudely awakened by one of our four Labradors -- usually Pickle, who likes to pant in my face until I can’t pretend to be asleep any lon...
How to Talk Change With Your Hair Pro20191022112914

How to Talk Change With Your Hair Pro

We asked Joico Guest Artists, Pam Mezinger and Ricardo Santiago, and CosmoProf Artistic Team Member, Olivia Smalley to weigh in on 5 “I’m-in-a-rut” ru...
Behind The Scenes At A Hair Show: Richard Mannah Tells All20191015095921

Behind The Scenes At A Hair Show: Richard Mannah Tells All

The concept...“To me, editorial styling for a show means creating looks that could be seen on a professional model, celebrity, in a fashion magazine, ...
9 Sneaky Ways to Hide Gray Hair20191011133609

9 Sneaky Ways to Hide Gray Hair

1: Camouflage with clever styling“When working with gray hair, I love to use volumizing products, like JoiFULL Volumizing Styler, for lift and body,” ...
Feel Happy At Every Age…20191010130113

Feel Happy At Every Age…

Not to get all philosophical, but Plato nailed the art of joi a couple thousand years ago. "He who is of a calm and happy nature will hardly feel the ...
How To Have That “Gray Area” Chat With Your Client…20191010120534

How To Have That “Gray Area” Chat With Your Client…

Don’t be afraid to bring up the subjectA conversation about aging doesn’t have to be a taboo topic. We all age – it’s a part of life. I would approach...
Defy Damage: A Problem / Solution Guide20191008131327

Defy Damage: A Problem / Solution Guide

Your mission: To understand and identify the various forms of hair damage; and learn how to not only head it off at the pass with the new Defy Damage ...
How To Go Gaga This Halloween…20191007131732

How To Go Gaga This Halloween…

Joico Celebrity Guest Artist – and Gaga’s mane man – Frederic Aspiras nailed iconic look after look for every red carpet, award show, and appearance o...
Your Hair Horoscope, Revealed20190930132249

Your Hair Horoscope, Revealed

TAURUSYour vibe: Reliable, stubborn, sensual, realistic, decisive, logical, loyalThe hair that brings you joi: Try feminine, low-maintenance looks you...
The Muse: 24 Hours with Cherry Petenbrink20190926125547

The Muse: 24 Hours with Cherry Petenbrink

Want to know what life’s like through the lens of a glam-slam hair pro? Come share a day with Joico International Guest Artist, Cherry Petenbrink...6:...