3 Fall Hair Color Trends Too Hot to Miss

We’re starting this trend report hot—and we mean red-hot. Joico Global Artistic Director and Brand Ambassador Larisa Love ignites the season with Cherry Cola Red, a deep, sultry shade that blends rich crimson and luscious brunette for a look that’s as bold as it is sophisticated.

Perfect for the cooler months, this high-impact hue delivers instant drama without sacrificing wearability. And thanks to Joico LumiShine Demi-Liquids, the color doesn’t just smolder—it shines.

For the client who wants their hair color to quite literally stop traffic—this is the one.

Turn up the heat and watch this fiery look come to life here:

Blonde never goes out of style—but this season’s take is rewriting the rulebook. Instead of chasing the brightest, iciest tones, clients are craving a softer, more effortless blonde that’s big on shine and low on upkeep. Think buttercream, honey, and champagne hues that revive tired, over-processed strands—no bleach required.

By weaving in layered lowlights, color melting at the roots, and contouring around the face, Joico Brand Storyteller and Blonde Specialist Olivia Thompson turns one-dimensional color into a luminous, multi-tonal masterpiece. The result? Hair that looks as healthy as it feels, with a radiant glow that lasts.

See Olivia’s bleach-free transformation here:

When Pantone crowned Mocha Mousse as the 2025 Color of the Year, we knew it would spark a rich new wave in hair color—and Joico Global Technical Director Jeannetta Walker-Rodgers was ready to deliver. Her Mocha Crème look takes the season’s most coveted coffee-inspired tones and blends them seamlessly into a luminous blonde, creating a modern, wearable twist that feels fresh and luxe.

The secret? Jeannetta’s signature Curly Lights technique—strategic foil placement paired with precision toning—designed specifically to enhance and define natural curls.

To lift her darker levels with precision, Jeannetta reaches for Joico VeroLight Lightening Powder. Its clean white formula lets her clearly see the underlying pigment during processing, ensuring she lifts to the perfect Level. Plus, its creamy consistency guarantees even saturation, so every curl gets the full benefit of the lightener for a flawless, consistent lift.

Experience the full Mocha Crème transformation here:

This fall playbook is more than just a peek at what’s coming—it’s an invitation to elevate your craft. From the fiery intensity of Cherry Cola Red to the effortless glow of Timeless Blonde and the curl-enhancing richness of Mocha Crème, these three trends show how bold color, expert technique, and professional products can create head-turning results.

Master the formulas, embrace the techniques, and step into the season ready to transform every client’s look into a statement they’ll never forget.