DEFY DAMAGE
Now, you can protect hair from the ravaging effects of heat styling, UV exposure, and environmental pollution with Joico’s Defy Damage haircare system – a technology breakthrough that wards off dry, dull, lackluster locks, and preserves all your hard work. Defy Damage helps protect and strengthen hair bonds, delivering a healthy-hair transformation that every client in your chair can instantly see and feel.
PROTECTIVE SHAMPOO
Size: 10.1 oz.
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Size: 1 liter
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Size: 64 oz.
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Size: 1.7 oz. (Travel)
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Features & Benefits
Free of SLS/SLES Sulfates*
Leaves hair soft, shiny, and healthy-looking
Decadently rich lather for a luxurious cleansing experience
Gently sloughs away dirt and debris without roughing up the hair cuticle
Why It Works
WATER/AQUA/EAU, SODIUM C14-16 OLEFIN SULFONATE, COCAMIDOPROPYL BETAINE, SODIUM METHYL COCOYL TAURATE, SODIUM LAUROAMPHOACETATE, LAURYL GLUCOSIDE, DISODIUM LAURETH SULFOSUCCINATE, BETAINE, PHENOXYETHANOL, SODIUM LAURYL SULFOACETATE, DIMETHICONE PROPYL PG-BETAINE, ARGININE, AVENA SATIVA (OAT) PEPTIDE, PHOSPHATIDYLCHOLINE, MORINGA OLEIFERA SEED OIL, LAURDIMONIUM HYDROXYPROPYL HYDROLYZED KERATIN, ARGININE HCL, GLYCOL DISTEARATE, GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, ISOSTEARAMIDE MIPA, POLYQUATERNIUM-47, CITRIC ACID, POLYQUATERNIUM-7, LAURETH-4, PEG-120 METHYL GLUCOSE DIOLEATE, DIMETHICONE PEG-8 MEADOWFOAMATE, PEG-4 LAURATE, QUATERNIUM-80, METHYL GLUCETH-10, METHOXY PEG/PPG-7/3 AMINOPROPYL DIMETHICONE, TETRASODIUM EDTA, GLYCERYL LAURATE, TOCOPHEROL, ROSA CANINA FRUIT OIL, DIPROPYLENE GLYCOL, C10-40 ISOALKYLAMIDOPROPYLETHYLDIMONIUM ETHOSULFATE, SODIUM HYDROXIDE, BENZOIC ACID, BENZYL ALCOHOL, DEHYDROACETIC ACID, METHYLCHLOROISOTHIAZOLINONE, METHYLISOTHIAZOLINONE, SODIUM BENZOATE, IODOPROPYNYL BUTYLCARBAMATE, CITRONELLOL, FRAGRANCE/PARFUM.
Let's Try It
Apply to wet hair. Lather, then rinse thoroughly.
PROTECTIVE CONDITIONER
Size: 8.5 oz.
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Size: 1 liter
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Size: 64 oz.
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Size: 1.7 oz. (Travel)
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Features & Benefits
Helps prevent and protects from daily damage
Boosts vital moisture
Instantly detangles
Leaves hair soft, shiny, and healthy
Why It Works
WATER/AQUA/EAU, STEARYL ALCOHOL, BEHENTRIMONIUM CHLORIDE, CETYL ESTERS, AMODIMETHICONE, CETYL ALCOHOL, FRAGRANCE/PARFUM, BEHENYL ALCOHOL, DICETYLDIMONIUM CHLORIDE, HELIANTHUS ANNUUS (SUNFLOWER) SEED OIL, GLYCINE SOJA (SOYBEAN) OIL, PANTHENOL, HYDROGENATED OLIVE OIL, OLEA EUROPAEA (OLIVE) FRUIT OIL,AVENA SATIVA (OAT) PEPTIDE, PHOSPHATIDYLCHOLINE, LAURDIMONIUM HYDROXYPROPYL HYDROLYZED KERATIN, MORINGA OLEIFERA SEED OIL, ROSA CANINA FRUIT OIL, BUTYROSPERMUM PARKII (SHEA) BUTTER, OLEA EUROPAEA (OLIVE) OIL UNSAPONIFIABLES, ARGININE HCL, HYDROXYPROPYL CHITOSAN, ARGININE, QUATERNIUM-87, STEARAMIDOPROPYL DIMETHYLAMINE, DISTEARYLDIMONIUM CHLORIDE, CITRIC ACID, PROPYLENE GLYCOL, GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, C11-15 PARETH-7, TRIDECETH-12, LAURETH-9, DIETHYLHEXYL MALATE, GLYCERIN, ISOPROPYL ALCOHOL, TOCOPHEROL, TETRASODIUM EDTA, PEG-4 LAURATE, CETRIMONIUM CHLORIDE, DIPROPYLENE GLYCOL, C10-40 SOALKYLAMIDOPROPYLETHYLDIMONIUM ETHOSULFATE, PHENOXYETHANOL, IODOPROPYNYL BUTYLCARBAMATE, ALCOHOL DENAT., SODIUM HYDROXIDE, CITRONELLOL, ALPHA-ISOMETHYL IONONE.
Let's Try It
Apply to clean, damp hair. Leave on for 1-2 minutes, then rinse thoroughly.
PROTECTIVE MASQUE
Size: 5.1 oz.
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Size: 1.7 oz. (Travel)
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Features & Benefits
Helps to rebuild broken hair bonds
Deeply replenishes hair without weighing it down
See results after the very first use
Proactively builds hair’s resistance to damage
Leaves hair soft, shiny and healthy-looking
Why It Works
WATER/AQUA/EAU, BUTYLENE GLYCOL, DIMETHICONE, SORBITOL, BEHENYL ALCOHOL, STEARYL ALCOHOL, BEHENTRIMONIUM CHLORIDE, CETYL ALCOHOL, GLYCERYL OLEATE, COCOS NUCIFERA (COCONUT) OIL, MORINGA OLEIFERA SEED OIL, AVENA SATIVA (OAT) PEPTIDE, LAURDIMONIUM HYDROXYPROPYL HYDROLYZED KERATIN, ARGININE HCL, ROSA CANINA FRUIT OIL, PHOSPHATIDYLCHOLINE, TOCOPHEROL, AMINOPROPYL DIMETHICONE, ISOPROPYL ALCOHOL, STEARYL DIHYDROXYPROPYLDIMONIUM OLIGOSACCHARIDES, STEARTRIMONIUM CHLORIDE, OCTYLDODECANOL, PROPYLENE GLYCOL, ARGININE, CITRIC ACID, DIPROPYLENE GLYCOL, PEG-6 METHYL ETHER DIMETHICONE, C10-40 ISOALKYLAMIDOPROPYLETHYLDIMONIUM ETHOSULFATE, PEG-90M, GLYCERIN, HENOXYETHANOL, SODIUM HYDROXIDE, CITRONELLOL, ALPHA-ISOMETHYL IONONE, FRAGRANCE/PARFUM.
Let's Try It
Apply to damp hair; leave on for up to 5 minutes (depending on hair type). Rinse thoroughly.
KBOND20 POWER MASQUE
Size: 5.1 oz.
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Features & Benefits
5X stronger* hair in one use
Builds & protects bonds**
Rich hydration
Instantly detangles
*Against combing breakage on damaged hair during heat styling **Protects hair from mechanical, thermal, and environmental damage
Normalizes pH
Color safe
Animal test-free
Paraben-free (not for use in EU)
Why It Works
INGREDIENTS/INGRÉDIENTS/INGRENDIENTES: AQUA (WATER, EAU), BUTYLENE GLYCOL, DIMETHICONE, SORBITOL, BEHENYL ALCOHOL, STEARYL ALCOHOL, BEHENTRIMONIUM CHLORIDE, CETYL ALCOHOL, GLYCERYL OLEATE, PARFUM (FRAGRANCE), AMINOPROPYL DIMETHICONE, ISOPROPYL ALCOHOL, PHENOXYETHANOL, STEARYL DIHYDROXYPROPYLDIMONIUM OLIGOSACCHARIDES, STEARTRIMONIUM CHLORIDE, OCTYLDODECANOL, PROPYLENE GLYCOL, ARGININE, COCOS NUCIFERA (COCONUT) OIL, MORINGA OLEIFERA SEED OIL, CITRIC ACID, DIPROPYLENE GLYCOL, PEG-6 METHYL ETHER DIMETHICONE, C10-40 ISOALKYLAMIDOPROPYLETHYLDIMONIUM ETHOSULFATE, PEG-90M, PHOSPHATIDYLCHOLINE, GLYCERIN, ARGININE HCL, LAURDIMONIUM HYDROXYPROPYL HYDROLYZED KERATIN, AVENA SATIVA (OAT) PEPTIDE, ROSA CANINA FRUIT OIL, BENZYL ALCOHOL, BENZOIC ACID, SODIUM BENZOATE, TOCOPHEROL, SODIUM HYDROXIDE, CITRONELLOL, ALPHA-ISOMETHYL IONONE.
Let's Try It
IN A FLASH
Size: 6.7 oz.
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Features & Benefits
Hair is up to 20X more resistant to breakage*
Creates bonds and strengthens the hair structure
Leaves hair silky smooth without weighing down
Safe for color-treated hair
Silicone-free
PETA-approved, global animal test-free
Why It Works
Propylene Glycol, Alcohol Denat., Myristyl Alcohol, Dicaprylyl Carbonate, Aqua (Water, Eau), Glycerin, Caprylic/capric Triglyceride, Cetrimonium Chloride, Parfum (Fragrance), Peg-7 Glyceryl Cocoate, Hydrolyzed Pearl, Hydrolyzed Keratin, Cetyl Alcohol, Citric Acid, Lauryl Alcohol, Sorbic Acid, Potassium Sorbate, Phenoxyethanol, Geraniol, Benzyl Alcohol, Linalool, Limonene, Alpha-isomethyl Ionone, Hexyl Cinnamal, Benzyl Salicylate.
Let's Try It
FAQ
Q. How is Defy Damage In A Flash 7-Second Bond Builder unique?
A. Defy Damage In A Flash is a low-water formula, making it highly concentrated. When it comes into contact with water, it undergoes an exothermic reaction that causes the treatment to transform into a creamy lotion.
Q. How does In a Flash change from a liquid to a crème?
A. The transformation process is a reaction to the formula coming in contact with water on the hair. When the product is introduced to water, it transforms into a creamy lotion.
Q. How often should I use In a Flash?
A. Whenever your hair needs an extra boost of resilience and shine.
Q. How do I use it?
A. Cleanse hair with Defy Damage Protective Shampoo. Rinse. Apply In a Flash to hair by squeezing it directly onto the hair from mid-length to ends. Massage into hair until it feels creamy. Wait 7 seconds. Rinse.
Q. Is this animal test-free?
A. In a Flash is PETA-approved, animal test-free, like all Joico products.
Q. Does In a Flash contain alcohol? Won't it dry out my hair?
A. The alcohol simply acts as a carrier for the conditioning agents in the formula. It becomes inactive when it comes in contact with water, so there’s no need to worry about drying out the hair.
Q. What is the pH of this treatment?
A. There is no pH due to the low water content of the formula.
Q. Should In a Flash be applied on the scalp?
A. It’s best to avoid applying it on the scalp. Most hair treatments are recommended for mid-length to ends. Please refer to the illustration on the package for guidance.
Q. Should I skip using conditioner on the day I use In a Flash?
A. Yes, you can skip conditioner the day you use this treatment.
Q. Can I use this treatment after a haircolor service?
A. Yes, In a Flash is safe for colored hair.
Q. When will I see and feel results?
A. After one use.
PROTECTIVE SHIELD
Size: 3.38 oz.
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Size: 1.7 oz. (Travel)
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Features & Benefits
Instant, daily protection from damaging heat, UV and environmental exposure
Makes hair 4X more resistant to breakage during heat styling *Against combing breakage on clean, damaged hair.
Protects against color fade
Leaves hair soft, shiny and looking-healthy
Why It Works
WATER/AQUA/EAU, DIMETHICONE, CETEARYL ALCOHOL, BEHENTRIMONIUM CHLORIDE, CINNAMIDOPROPYLTRIMONIUM CHLORIDE, C12-15 ALKYL BENZOATE, MYRISTYL ALCOHOL, COCOS NUCIFERA (COCONUT) OIL, MORINGA OLEIFERA SEED OIL, ARGININE, AVENA SATIVA (OAT) PEPTIDE, PHOSPHATIDYLCHOLINE, ROSA CANINA FRUIT OIL, TOCOPHEROL, LAURDIMONIUM HYDROXYPROPYL HYDROLYZED KERATIN, ARGININE HCL, SILICONE QUATERNIUM-16, A M I N O P R O P Y L D I M E T H I C O N E , D I S O D I U M E D TA ,
TRIMETHYLSILOXYAMODIMETHICONE, DIPROPYLENE GLYCOL, UNDECETH-11, STEARTRIMONIUM CHLORIDE, C10-40 ISOALKYLAMIDOPROPYLETHYLDIMONIUM ETHOSULFATE, PEG-4 LAURATE, BUTYLOCTANOL, C11-15 PARETH-7, CITRIC ACID,
UNDECETH-5, C12-16 PARETH-9, GLYCERIN, TRIDECETH-12, PEG-6 METHYL ETHER DIMETHICONE, AMINOMETHYL PROPANOL, ISOPROPYL ALCOHOL, PHENOXYETHANOL,
IODOPROPYNYL BUTYLCARBAMATE, CITRONELLOL, ALPHA-ISOMETHYL IONONE, LIMONENE, FRAGRANCE/PARFUM
Let's Try It
Apply small amount to damp hair prior to blow-drying and style as usual.
SLEEPOVER
OVERNIGHT NOURISHING TREATMENT
Size: 3.38 oz.
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Features & Benefits
Nourishes hair and strengthens bonds while you sleep*
Preserves over 85% of hair color**
Reduces the appearance of split ends
Instantly softens & smooths hair
Boosts Shine
Protects against pollution**
*against combing breakage on damaged hair vs. a non-conditioning shampoo
**laboratory tested using pollution particles
Why It Works
CYCLOPENTASILOXANE, DIMETHICONOL, DIMETHICONE, PHENYL TRIMETHICONE, COCOS NUCIFERA (COCONUT) OIL, LAURDIMONIUM HYDROXYPROPYL HYDROLYZED KERATIN, CALOPHYLLUM INOPHYLLUM SEED OIL, ROSA CANINA FRUIT OIL, PHOSPHATIDYLCHOLINE, ARGININE HCL, GARDENIA TAITENSIS FLOWER EXTRACT, PHENOXYETHANOL, BUTYLPHENYL METHYLPROPIONAL, LIMONENE, GERANIOL, FRAGRANCE/PARFUM.
DEFY DAMAGE INVINCIBLE
Size: 5.5 oz.
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Features & Benefits
24-hour frizz protection
Instant softness & shine
Bond protection
Thermal protection up to 450F°
*laboratory tested using pollution particles
Why It Works
Hydrofluorocarbon 152a, Alcohol Denat., Water/Aqua/Eau, Sorbitol, Disiloxane, Helianthus Annuus (Sunflower) Seed Oil, Arginine HCl, Arginine, Phosphatidylcholine, Vanillin, Hydrolyzed Keratin, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Rosa Canina Fruit Oil, Avena Sativa (Oat) Peptide, Moringa Oleifera Seed Oil, PEG/PPG-17/18 Dimethicone, Dimethicone, VP/VA Copolymer, Diisopropyl Adipate, Dipropylene Glycol, Tocopherol, C12-15 Alkyl Benzoate, C10-40 Isoalkylamidopropylethyldimonium Ethosulfate, Benzoic Acid, Phenoxyethanol, Sodium Benzoate, Fragrance/Parfum.
DEFY DAMAGE PRO SERIES
Defy Damage ProSeries 1
Bond-Protecting Color Optimizer Spray
Step 1: An ultra-dry bond protector that instantly helps shield hair from chemical service damage, improves color deposit, and provides greater, more even lift when lightening. Professional use only.
- Just spray and go—no messy, complicated mixing or measuring!
- Higher concentration of SmartRelease Technology
Defy Damage ProSeries 2
Bond-Strengthening Color Treatment
Step 2: An intensive treatment to help strengthen bonds and hydrate–for damage-resistant, healthy-looking hair in just one use. Professional use only.
- Regenerates bonds & strengthens hair
- Protects hair from mechanical, thermal, and environmental damage
- Higher concentration of SmartRelease Technology