DEFY DAMAGE

Now, you can protect hair from the ravaging effects of heat styling, UV exposure, and environmental pollution with Joico’s Defy Damage haircare system – a technology breakthrough that wards off dry, dull, lackluster locks, and preserves all your hard work. Defy Damage helps protect and strengthen hair bonds, delivering a healthy-hair transformation that every client in your chair can instantly see and feel.

defy damage collection: shampoo, conditioner, masque, kbond20, in a flash, protective shiled, invincible, sleepover

PROTECTIVE SHAMPOO

defy damage shampoo with model
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Size: 10.1 oz.

Size: 1 liter

Size: 64 oz.

Size: 1.7 oz. (Travel)

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Features & Benefits

Free of SLS/SLES Sulfates*

Leaves hair soft, shiny, and healthy-looking

Decadently rich lather for a luxurious cleansing experience

Gently sloughs away dirt and debris without roughing up the hair cuticle

uv protection symbol
Shine Symbol
Repair and reconstruct symbol
Strength symbol
bond building badge

Why It Works

Protective lipids image
Protective LipidsThe exact kind found in healthy hair—acts as the first line of defense to help prevent thermal, chemical, styling, and UV damage. Results are visible with the very first application.
Moringa-Seed-Oil image
Moringa Seed OilA rich source of antioxidants, Vitamins A and E, and Silica—all fundamental to creating healthy, strong, damage-resistant hair—helps to boost shine and softness.
blowouts and thermal protection image
ArginineA smart-bonding molecule with both positive and negative sites, helps to strengthen hair bonds and encourage bond renewal.
smart release symbol
SMARTRELEASE TECHNOLOGYOne-of-a-kind liposome delivery system, packs a punch—continuously releasing Rosehip Oil, Arginine, and Keratin to help repair, strengthen, and protect hair from the cumulative effects of daily styling.

WATER/AQUA/EAU, SODIUM C14-16 OLEFIN SULFONATE, COCAMIDOPROPYL BETAINE, SODIUM METHYL COCOYL TAURATE, SODIUM LAUROAMPHOACETATE, LAURYL GLUCOSIDE, DISODIUM LAURETH SULFOSUCCINATE, BETAINE, PHENOXYETHANOL, SODIUM LAURYL SULFOACETATE, DIMETHICONE PROPYL PG-BETAINE, ARGININE, AVENA SATIVA (OAT) PEPTIDE, PHOSPHATIDYLCHOLINE, MORINGA OLEIFERA  SEED OIL, LAURDIMONIUM HYDROXYPROPYL HYDROLYZED KERATIN, ARGININE HCL, GLYCOL DISTEARATE, GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, ISOSTEARAMIDE MIPA, POLYQUATERNIUM-47, CITRIC ACID, POLYQUATERNIUM-7, LAURETH-4, PEG-120 METHYL GLUCOSE DIOLEATE, DIMETHICONE PEG-8 MEADOWFOAMATE, PEG-4 LAURATE, QUATERNIUM-80, METHYL GLUCETH-10, METHOXY PEG/PPG-7/3 AMINOPROPYL DIMETHICONE, TETRASODIUM EDTA, GLYCERYL LAURATE, TOCOPHEROL, ROSA CANINA FRUIT OIL, DIPROPYLENE GLYCOL, C10-40 ISOALKYLAMIDOPROPYLETHYLDIMONIUM ETHOSULFATE, SODIUM HYDROXIDE, BENZOIC ACID, BENZYL ALCOHOL, DEHYDROACETIC ACID, METHYLCHLOROISOTHIAZOLINONE, METHYLISOTHIAZOLINONE, SODIUM BENZOATE, IODOPROPYNYL BUTYLCARBAMATE, CITRONELLOL, FRAGRANCE/PARFUM.

Let's Try It

Apply to wet hair. Lather, then rinse thoroughly.

defy damage model beforedefy damage model after

PROTECTIVE CONDITIONER

defy damage conditioner with model
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Size: 8.5 oz.

Size: 1 liter

Size: 64 oz.

Size: 1.7 oz. (Travel)

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Features & Benefits

Helps prevent and protects from daily damage

Boosts vital moisture

Instantly detangles

Leaves hair soft, shiny, and healthy

uv protection symbol
lightweight badge
Repair and reconstruct symbol
Strength symbol
bond building badge
anti breakage symbol
Shine Symbol

Why It Works

Protective lipids image
Protective LipidsThe exact kind found in healthy hair—acts as the first line of defense to help prevent thermal, chemical, styling, and UV damage. Results are visible with the very first application.
Moringa-Seed-Oil image
Moringa Seed OilA rich source of antioxidants, Vitamins A and E, and Silica—all fundamental to creating healthy, strong, damage-resistant hair—helps to boost shine and softness.
blowouts and thermal protection image
ArginineA smart-bonding molecule with both positive and negative sites, helps to strengthen hair bonds and encourage bond renewal.
smart release symbol
SMARTRELEASE TECHNOLOGYOne-of-a-kind liposome delivery system, packs a punch—continuously releasing Rosehip Oil, Arginine, and Keratin to help repair, strengthen, and protect hair from the cumulative effects of daily styling.

WATER/AQUA/EAU, STEARYL ALCOHOL, BEHENTRIMONIUM CHLORIDE, CETYL ESTERS, AMODIMETHICONE, CETYL ALCOHOL, FRAGRANCE/PARFUM, BEHENYL ALCOHOL, DICETYLDIMONIUM CHLORIDE, HELIANTHUS ANNUUS (SUNFLOWER) SEED OIL, GLYCINE SOJA (SOYBEAN) OIL, PANTHENOL, HYDROGENATED OLIVE OIL, OLEA EUROPAEA (OLIVE) FRUIT OIL,AVENA SATIVA (OAT) PEPTIDE, PHOSPHATIDYLCHOLINE, LAURDIMONIUM HYDROXYPROPYL HYDROLYZED KERATIN, MORINGA OLEIFERA SEED OIL, ROSA CANINA FRUIT OIL, BUTYROSPERMUM PARKII (SHEA) BUTTER, OLEA EUROPAEA (OLIVE) OIL UNSAPONIFIABLES, ARGININE HCL, HYDROXYPROPYL CHITOSAN, ARGININE, QUATERNIUM-87, STEARAMIDOPROPYL DIMETHYLAMINE, DISTEARYLDIMONIUM CHLORIDE, CITRIC ACID, PROPYLENE GLYCOL, GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, C11-15 PARETH-7, TRIDECETH-12, LAURETH-9, DIETHYLHEXYL MALATE, GLYCERIN, ISOPROPYL ALCOHOL, TOCOPHEROL, TETRASODIUM EDTA, PEG-4 LAURATE, CETRIMONIUM CHLORIDE, DIPROPYLENE GLYCOL, C10-40 SOALKYLAMIDOPROPYLETHYLDIMONIUM ETHOSULFATE, PHENOXYETHANOL, IODOPROPYNYL BUTYLCARBAMATE, ALCOHOL DENAT., SODIUM HYDROXIDE, CITRONELLOL, ALPHA-ISOMETHYL IONONE.

Let's Try It

Apply to clean, damp hair. Leave on for 1-2 minutes, then rinse thoroughly.

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PROTECTIVE MASQUE

defy damage protective masque with model
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Size: 5.1 oz.

Size: 1.7 oz. (Travel)

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Features & Benefits

Helps to rebuild broken hair bonds

Deeply replenishes hair without weighing it down

See results after the very first use

Proactively builds hair’s resistance to damage

Leaves hair soft, shiny and healthy-looking

uv protection symbol
lightweight badge
Repair and reconstruct symbol
Strength symbol
bond building badge
anti breakage symbol
Shine Symbol

Why It Works

Protective lipids image
Protective LipidsThe exact kind found in healthy hair—acts as the first line of defense to help prevent thermal, chemical, styling, and UV damage. Results are visible with the very first application.
Moringa-Seed-Oil image
Moringa Seed OilA rich source of antioxidants, Vitamins A and E, and Silica—all fundamental to creating healthy, strong, damage-resistant hair—helps to boost shine and softness.
blowouts and thermal protection image
ArginineA smart-bonding molecule with both positive and negative sites, helps to strengthen hair bonds and encourage bond renewal.
smart release symbol
SMARTRELEASE TECHNOLOGYOne-of-a-kind liposome delivery system, packs a punch—continuously releasing Rosehip Oil, Arginine, and Keratin to help repair, strengthen, and protect hair from the cumulative effects of daily styling.

WATER/AQUA/EAU, BUTYLENE GLYCOL, DIMETHICONE, SORBITOL, BEHENYL ALCOHOL, STEARYL ALCOHOL, BEHENTRIMONIUM CHLORIDE, CETYL ALCOHOL, GLYCERYL OLEATE, COCOS NUCIFERA (COCONUT) OIL, MORINGA OLEIFERA SEED OIL, AVENA SATIVA (OAT) PEPTIDE, LAURDIMONIUM HYDROXYPROPYL HYDROLYZED KERATIN, ARGININE HCL, ROSA CANINA FRUIT OIL, PHOSPHATIDYLCHOLINE, TOCOPHEROL, AMINOPROPYL DIMETHICONE, ISOPROPYL ALCOHOL, STEARYL DIHYDROXYPROPYLDIMONIUM OLIGOSACCHARIDES, STEARTRIMONIUM CHLORIDE, OCTYLDODECANOL, PROPYLENE GLYCOL, ARGININE, CITRIC ACID, DIPROPYLENE GLYCOL, PEG-6 METHYL ETHER DIMETHICONE, C10-40 ISOALKYLAMIDOPROPYLETHYLDIMONIUM ETHOSULFATE, PEG-90M, GLYCERIN,  HENOXYETHANOL, SODIUM HYDROXIDE, CITRONELLOL, ALPHA-ISOMETHYL IONONE, FRAGRANCE/PARFUM.

Let's Try It

Apply to damp hair; leave on for up to 5 minutes (depending on hair type). Rinse thoroughly.

defy damage model beforedefy damage model after

KBOND20 POWER MASQUE

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KBond20 Power Masque w BA
KBond20 Power Masque w BA
Style Sea Salt Spray
KBond20 Power Masque w BA
KBond20 Power Masque w BA
KBond20 Power Masque w model
KBond20 Power Masque w BA
larisa with kbond20 and model
KBond20 Power Masque w BA
KBond20 Power Masque Ricardo
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Size: 5.1 oz.

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Features & Benefits

5X stronger* hair in one use

Builds & protects bonds**

Rich hydration

Instantly detangles

*Against combing breakage on damaged hair during heat styling **Protects hair from mechanical, thermal, and environmental damage

Normalizes pH

Color safe

Animal test-free

Paraben-free (not for use in EU)

Strength symbol
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color protection symbol
Paraben-Free badge
pollution protection badge
anti breakage symbol
Shine Symbol

Why It Works

kbond graphic displaying benefits keratin technology, protective lipid, essential amino acids, moringa seed oil

INGREDIENTS/INGRÉDIENTS/INGRENDIENTES: AQUA (WATER, EAU), BUTYLENE GLYCOL, DIMETHICONE, SORBITOL, BEHENYL ALCOHOL, STEARYL ALCOHOL, BEHENTRIMONIUM CHLORIDE, CETYL ALCOHOL, GLYCERYL OLEATE, PARFUM (FRAGRANCE), AMINOPROPYL DIMETHICONE, ISOPROPYL ALCOHOL, PHENOXYETHANOL, STEARYL DIHYDROXYPROPYLDIMONIUM OLIGOSACCHARIDES, STEARTRIMONIUM CHLORIDE, OCTYLDODECANOL, PROPYLENE GLYCOL, ARGININE, COCOS NUCIFERA (COCONUT) OIL, MORINGA OLEIFERA SEED OIL, CITRIC ACID, DIPROPYLENE GLYCOL, PEG-6 METHYL ETHER DIMETHICONE, C10-40 ISOALKYLAMIDOPROPYLETHYLDIMONIUM ETHOSULFATE, PEG-90M, PHOSPHATIDYLCHOLINE, GLYCERIN, ARGININE HCL, LAURDIMONIUM HYDROXYPROPYL HYDROLYZED KERATIN, AVENA SATIVA (OAT) PEPTIDE, ROSA CANINA FRUIT OIL, BENZYL ALCOHOL, BENZOIC ACID, SODIUM BENZOATE, TOCOPHEROL, SODIUM HYDROXIDE, CITRONELLOL, ALPHA-ISOMETHYL IONONE.

Let's Try It

Cleanse hair with Defy Damage Protective Shampoo.

Apply KBOND20 to damp hair. Leave in 2-5 minutes. Rinse.

IN A FLASH

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KBond20 Power Masque w BA
KBond20 Power Masque w BA
KBond20 Power Masque w BA
Style Sea Salt Spray
KBond20 Power Masque w BA
KBond20 Power Masque w BA
KBond20 Power Masque w BA
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Size: 6.7 oz.

Buy Now At:

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Features & Benefits

Hair is up to 20X more resistant to breakage*

Creates bonds and strengthens the hair structure

Leaves hair silky smooth without weighing down

Safe for color-treated hair

Silicone-free

PETA-approved, global animal test-free

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Strength symbol
Repair and reconstruct symbol
Shine Symbol
color protection symbol
peta logo black

Why It Works

Bond BuildingEnhanced Bond-Building Technology builds bonds and strengthens hair fibers for healthy-looking results you can see and feel.
Liquid KeratinIncludes Liquid Keratin, an essential building block of healthy hair.

Propylene Glycol, Alcohol Denat., Myristyl Alcohol, Dicaprylyl Carbonate, Aqua (Water, Eau), Glycerin, Caprylic/capric Triglyceride, Cetrimonium Chloride, Parfum (Fragrance), Peg-7 Glyceryl Cocoate, Hydrolyzed Pearl, Hydrolyzed Keratin, Cetyl Alcohol, Citric Acid, Lauryl Alcohol, Sorbic Acid, Potassium Sorbate, Phenoxyethanol, Geraniol, Benzyl Alcohol, Linalool, Limonene, Alpha-isomethyl Ionone, Hexyl Cinnamal, Benzyl Salicylate.

Let's Try It

graphic image of woman washing hair
Cleanse hair using Defy Damage Protective Shampoo.
graphic image of woman applying product to hair
Apply Defy Damage In A Flash directly to hair, from mid-length to ends, avoiding roots. Work into hair until liquid turns creamy. Leave in for 7 seconds.
graphic image of hand rinsing hair
Rinse!
defy damage in a flash product sample showing liquid to cream

FAQ

Q. How is Defy Damage In A Flash 7-Second Bond Builder unique?

A. Defy Damage In A Flash is a low-water formula, making it highly concentrated. When it comes into contact with water, it undergoes an exothermic reaction that causes the treatment to transform into a creamy lotion.

Q. How does In a Flash change from a liquid to a crème?

A. The transformation process is a reaction to the formula coming in contact with water on the hair. When the product is introduced to water, it transforms into a creamy lotion.

Q. How often should I use In a Flash?

A. Whenever your hair needs an extra boost of resilience and shine.

Q. How do I use it?

A. Cleanse hair with Defy Damage Protective Shampoo. Rinse. Apply In a Flash to hair by squeezing it directly onto the hair from mid-length to ends. Massage into hair until it feels creamy. Wait 7 seconds. Rinse.

Q. Is this animal test-free?

A. In a Flash is PETA-approved, animal test-free, like all Joico products.

Q. Does In a Flash contain alcohol? Won't it dry out my hair?

A. The alcohol simply acts as a carrier for the conditioning agents in the formula. It becomes inactive when it comes in contact with water, so there’s no need to worry about drying out the hair.

Q. What is the pH of this treatment?

A. There is no pH due to the low water content of the formula.

Q. Should In a Flash be applied on the scalp?

A. It’s best to avoid applying it on the scalp. Most hair treatments are recommended for mid-length to ends. Please refer to the illustration on the package for guidance.

Q. Should I skip using conditioner on the day I use In a Flash?

A. Yes, you can skip conditioner the day you use this treatment.

Q. Can I use this treatment after a haircolor service?

A. Yes, In a Flash is safe for colored hair.

Q. When will I see and feel results?

A. After one use.

PROTECTIVE SHIELD

defy damage protective shield with model
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Size: 3.38 oz.

Size: 1.7 oz. (Travel)

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Features & Benefits

Instant, daily protection from damaging heat, UV and environmental exposure

Makes hair 4X more resistant to breakage during heat styling *Against combing breakage on clean, damaged hair.

Protects against color fade

Leaves hair soft, shiny and looking-healthy

uv protection symbol
heat protection badge
Repair and reconstruct symbol
Strength symbol
bond building badge
anti breakage symbol
Shine Symbol
pollution protection badge
humidity protection badge

Why It Works

Protective lipids image
Protective LipidsThe exact kind found in healthy hair—acts as the first line of defense to help prevent thermal, chemical, styling, and UV damage. Results are visible with the very first application.
Moringa-Seed-Oil image
Moringa Seed OilA rich source of antioxidants, Vitamins A and E, and Silica—all fundamental to creating healthy, strong, damage-resistant hair—helps to boost shine and softness.
blowouts and thermal protection image
ArginineA smart-bonding molecule with both positive and negative sites, helps to strengthen hair bonds and encourage bond renewal.
smart release symbol
SMARTRELEASE TECHNOLOGYOne-of-a-kind liposome delivery system, packs a punch—continuously releasing Rosehip Oil, Arginine, and Keratin to help repair, strengthen, and protect hair from the cumulative effects of daily styling.

WATER/AQUA/EAU, DIMETHICONE, CETEARYL ALCOHOL, BEHENTRIMONIUM CHLORIDE, CINNAMIDOPROPYLTRIMONIUM CHLORIDE, C12-15 ALKYL BENZOATE, MYRISTYL ALCOHOL, COCOS NUCIFERA (COCONUT) OIL, MORINGA OLEIFERA SEED OIL, ARGININE, AVENA SATIVA (OAT) PEPTIDE, PHOSPHATIDYLCHOLINE, ROSA CANINA FRUIT OIL, TOCOPHEROL, LAURDIMONIUM HYDROXYPROPYL HYDROLYZED KERATIN, ARGININE HCL, SILICONE QUATERNIUM-16, A M I N O P R O P Y L D I M E T H I C O N E , D I S O D I U M E D TA ,
TRIMETHYLSILOXYAMODIMETHICONE, DIPROPYLENE GLYCOL, UNDECETH-11, STEARTRIMONIUM CHLORIDE, C10-40 ISOALKYLAMIDOPROPYLETHYLDIMONIUM ETHOSULFATE, PEG-4 LAURATE, BUTYLOCTANOL, C11-15 PARETH-7, CITRIC ACID,
UNDECETH-5, C12-16 PARETH-9, GLYCERIN, TRIDECETH-12, PEG-6 METHYL ETHER DIMETHICONE, AMINOMETHYL PROPANOL, ISOPROPYL ALCOHOL, PHENOXYETHANOL,
IODOPROPYNYL BUTYLCARBAMATE, CITRONELLOL, ALPHA-ISOMETHYL IONONE, LIMONENE, FRAGRANCE/PARFUM

Let's Try It

Apply small amount to damp hair prior to blow-drying and style as usual.

defy damage model beforedefy damage model after

SLEEPOVER
OVERNIGHT NOURISHING TREATMENT

defy damage sleepover treatment with model
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Size: 3.38 oz.

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Features & Benefits

Nourishes hair and strengthens bonds while you sleep*

Preserves over 85% of hair color**

Reduces the appearance of split ends

Instantly softens & smooths hair

Boosts Shine

Protects against pollution**

*against combing breakage on damaged hair vs. a non-conditioning shampoo

**laboratory tested using pollution particles

uv protection symbol
pollution protection badge
Repair and reconstruct symbol
Strength symbol
bond building badge
Shine Symbol
no rinse formula badge
overnight badge

Why It Works

Protective lipids image
Protective LipidsThe exact kind found in healthy hair—acts as the first line of defense to help prevent thermal, chemical, styling, and UV damage. Results are visible with the very first application.
Moringa-Seed-Oil image
Moringa Seed OilA rich source of antioxidants, Vitamins A and E, and Silica—all fundamental to creating healthy, strong, damage-resistant hair—helps to boost shine and softness.
blowouts and thermal protection image
ArginineA smart-bonding molecule with both positive and negative sites, helps to strengthen hair bonds and encourage bond renewal.
smart release symbol
SMARTRELEASE TECHNOLOGYOne-of-a-kind liposome delivery system, packs a punch—continuously releasing Rosehip Oil, Arginine, and Keratin to help repair, strengthen, and protect hair from the cumulative effects of daily styling.

CYCLOPENTASILOXANE, DIMETHICONOL, DIMETHICONE, PHENYL TRIMETHICONE, COCOS NUCIFERA (COCONUT) OIL, LAURDIMONIUM HYDROXYPROPYL HYDROLYZED KERATIN, CALOPHYLLUM INOPHYLLUM SEED OIL, ROSA CANINA FRUIT OIL, PHOSPHATIDYLCHOLINE, ARGININE HCL, GARDENIA TAITENSIS FLOWER EXTRACT, PHENOXYETHANOL, BUTYLPHENYL METHYLPROPIONAL, LIMONENE, GERANIOL, FRAGRANCE/PARFUM.

DEFY DAMAGE INVINCIBLE

defy damage invincible with model
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Size: 5.5 oz.

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Features & Benefits

24-hour frizz protection

Instant softness & shine

Bond protection

Thermal protection up to 450F°

*laboratory tested using pollution particles

uv protection symbol
heat protection badge
Repair and reconstruct symbol
Strength symbol
Shine Symbol
bond building badge
frizz protection badge
pollution protection badge

Why It Works

Protective lipids image
Protective LipidsThe exact kind found in healthy hair—acts as the first line of defense to help prevent thermal, chemical, styling, and UV damage. Results are visible with the very first application.
Moringa-Seed-Oil image
Moringa Seed OilA rich source of antioxidants, Vitamins A and E, and Silica—all fundamental to creating healthy, strong, damage-resistant hair—helps to boost shine and softness.
blowouts and thermal protection image
ArginineA smart-bonding molecule with both positive and negative sites, helps to strengthen hair bonds and encourage bond renewal.
smart release symbol
SMARTRELEASE TECHNOLOGYOne-of-a-kind liposome delivery system, packs a punch—continuously releasing Rosehip Oil, Arginine, and Keratin to help repair, strengthen, and protect hair from the cumulative effects of daily styling.

Hydrofluorocarbon 152a, Alcohol Denat., Water/Aqua/Eau, Sorbitol, Disiloxane, Helianthus Annuus (Sunflower) Seed Oil, Arginine HCl, Arginine, Phosphatidylcholine, Vanillin, Hydrolyzed Keratin, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Rosa Canina Fruit Oil, Avena Sativa (Oat) Peptide, Moringa Oleifera Seed Oil, PEG/PPG-17/18 Dimethicone, Dimethicone, VP/VA Copolymer, Diisopropyl Adipate, Dipropylene Glycol, Tocopherol, C12-15 Alkyl Benzoate, C10-40 Isoalkylamidopropylethyldimonium Ethosulfate, Benzoic Acid, Phenoxyethanol, Sodium Benzoate, Fragrance/Parfum.

DEFY DAMAGE PRO SERIES

Defy Damage ProSeries 1 Spray bottle

Defy Damage ProSeries 1

Bond-Protecting Color Optimizer Spray

Step 1: An ultra-dry bond protector that instantly helps shield hair from chemical service damage, improves color deposit, and provides greater, more even lift when lightening. Professional use only.

  • Just spray and go—no messy, complicated mixing or measuring!
  • Higher concentration of SmartRelease Technology
Defy Damage ProSeries 2 Treatment bottle

Defy Damage ProSeries 2

Bond-Strengthening Color Treatment

Step 2: An intensive treatment to help strengthen bonds and hydrate–for damage-resistant, healthy-looking hair in just one use. Professional use only.

  • Regenerates bonds & strengthens hair
  • Protects hair from mechanical, thermal, and environmental damage
  • Higher concentration of SmartRelease Technology