DEFY DAMAGE

Now, you can protect hair from the ravaging effects of heat styling, UV exposure, and environmental pollution with Joico’s Defy Damage haircare system – a technology breakthrough that wards off dry, dull, lackluster locks, and preserves all your hard work. Defy Damage helps protect and strengthen hair bonds, delivering a healthy-hair transformation that every client in your chair can instantly see and feel.

DEFY DAMAGE PRO SERIES

Defy Damage ProSeries 1 Spray bottle

Defy Damage ProSeries 1

Bond-Protecting Color Optimizer Spray

Step 1: An ultra-dry bond protector that instantly helps shield hair from chemical service damage, improves color deposit, and provides greater, more even lift when lightening. Professional use only.

  • Just spray and go—no messy, complicated mixing or measuring!
  • Higher concentration of SmartRelease Technology
Defy Damage ProSeries 2 Treatment bottle

Defy Damage ProSeries 2

Bond-Strengthening Color Treatment

Step 2: An intensive treatment to help strengthen bonds and hydrate–for damage-resistant, healthy-looking hair in just one use. Professional use only.

  • Regenerates bonds & strengthens hair
  • Protects hair from mechanical, thermal, and environmental damage
  • Higher concentration of SmartRelease Technology

PROTECTIVE SHAMPOO

Brunette Model smiling

Features & Benefits

Free of SLS/SLES Sulfates*

Leaves hair soft, shiny, and healthy-looking

Decadently rich lather for a luxurious cleansing experience

Gently sloughs away dirt and debris without roughing up the hair cuticle

uv protection symbol
Shine Symbol
Repair and reconstruct symbol
Strength symbol
bond building badge

Why It Works

Moringa-Seed-Oil image
COCONUT WATERA natural hydrator rich in Vitamins A, C, and E, plus a great source of electrolytes–helps quench dry hair while leaving it feeling light, bouncy, and healthy.
Protective lipids image
SEA KELPPacked full of vitamins and minerals–helps provide targeted moisture and vital nutrients for healthier looking hair.
Keratin and Argenine symbol
SMARTRELEASE TECHNOLOGYOne-of-a-kind liposome delivery system, packs a punch—continuously releasing Rosehip Oil, Arginine, and Keratin to help repair, strengthen, and protect hair from the cumulative effects of daily styling.
smart release symbol
SMARTRELEASE TECHNOLOGYOne-of-a-kind liposome delivery system, packs a punch—continuously releasing Rosehip Oil, Arginine, and Keratin to help repair, strengthen, and protect hair from the cumulative effects of daily styling.

WATER/AQUA/EAU, SODIUM C14-16 OLEFIN SULFONATE, COCAMIDOPROPYL BETAINE, SODIUM METHYL COCOYL TAURATE, SODIUM LAUROAMPHOACETATE, LAURYL GLUCOSIDE, DISODIUM LAURETH SULFOSUCCINATE, BETAINE, PHENOXYETHANOL, SODIUM LAURYL SULFOACETATE, DIMETHICONE PROPYL PG-BETAINE, ARGININE, AVENA SATIVA (OAT) PEPTIDE, PHOSPHATIDYLCHOLINE, MORINGA OLEIFERA  SEED OIL, LAURDIMONIUM HYDROXYPROPYL HYDROLYZED KERATIN, ARGININE HCL, GLYCOL DISTEARATE, GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, ISOSTEARAMIDE MIPA, POLYQUATERNIUM-47, CITRIC ACID, POLYQUATERNIUM-7, LAURETH-4, PEG-120 METHYL GLUCOSE DIOLEATE, DIMETHICONE PEG-8 MEADOWFOAMATE, PEG-4 LAURATE, QUATERNIUM-80, METHYL GLUCETH-10, METHOXY PEG/PPG-7/3 AMINOPROPYL DIMETHICONE, TETRASODIUM EDTA, GLYCERYL LAURATE, TOCOPHEROL, ROSA CANINA FRUIT OIL, DIPROPYLENE GLYCOL, C10-40 ISOALKYLAMIDOPROPYLETHYLDIMONIUM ETHOSULFATE, SODIUM HYDROXIDE, BENZOIC ACID, BENZYL ALCOHOL, DEHYDROACETIC ACID, METHYLCHLOROISOTHIAZOLINONE, METHYLISOTHIAZOLINONE, SODIUM BENZOATE, IODOPROPYNYL BUTYLCARBAMATE, CITRONELLOL, FRAGRANCE/PARFUM.

Let's Try It

Apply to wet hair. Lather, then rinse thoroughly.

PROTECTIVE CONDITIONER

Brunette Model smiling

Features & Benefits

Helps prevent and protects from daily damage

Boosts vital moisture

Instantly detangles

Leaves hair soft, shiny, and healthy

uv protection symbol
lightweight badge
Repair and reconstruct symbol
Strength symbol
bond building badge
anti breakage symbol
Shine Symbol

Why It Works

Moringa-Seed-Oil image
COCONUT WATERA natural hydrator rich in Vitamins A, C, and E, plus a great source of electrolytes–helps quench dry hair while leaving it feeling light, bouncy, and healthy.
Protective lipids image
SEA KELPPacked full of vitamins and minerals–helps provide targeted moisture and vital nutrients for healthier looking hair.
Keratin and Argenine symbol
SMARTRELEASE TECHNOLOGYOne-of-a-kind liposome delivery system, packs a punch—continuously releasing Rosehip Oil, Arginine, and Keratin to help repair, strengthen, and protect hair from the cumulative effects of daily styling.
smart release symbol
SMARTRELEASE TECHNOLOGYOne-of-a-kind liposome delivery system, packs a punch—continuously releasing Rosehip Oil, Arginine, and Keratin to help repair, strengthen, and protect hair from the cumulative effects of daily styling.

WATER/AQUA/EAU, STEARYL ALCOHOL, BEHENTRIMONIUM CHLORIDE, CETYL ESTERS, AMODIMETHICONE, CETYL ALCOHOL, FRAGRANCE/PARFUM, BEHENYL ALCOHOL, DICETYLDIMONIUM CHLORIDE, HELIANTHUS ANNUUS (SUNFLOWER) SEED OIL, GLYCINE SOJA (SOYBEAN) OIL, PANTHENOL, HYDROGENATED OLIVE OIL, OLEA EUROPAEA (OLIVE) FRUIT OIL,AVENA SATIVA (OAT) PEPTIDE, PHOSPHATIDYLCHOLINE, LAURDIMONIUM HYDROXYPROPYL HYDROLYZED KERATIN, MORINGA OLEIFERA SEED OIL, ROSA CANINA FRUIT OIL, BUTYROSPERMUM PARKII (SHEA) BUTTER, OLEA EUROPAEA (OLIVE) OIL UNSAPONIFIABLES, ARGININE HCL, HYDROXYPROPYL CHITOSAN, ARGININE, QUATERNIUM-87, STEARAMIDOPROPYL DIMETHYLAMINE, DISTEARYLDIMONIUM CHLORIDE, CITRIC ACID, PROPYLENE GLYCOL, GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, C11-15 PARETH-7, TRIDECETH-12, LAURETH-9, DIETHYLHEXYL MALATE, GLYCERIN, ISOPROPYL ALCOHOL, TOCOPHEROL, TETRASODIUM EDTA, PEG-4 LAURATE, CETRIMONIUM CHLORIDE, DIPROPYLENE GLYCOL, C10-40 SOALKYLAMIDOPROPYLETHYLDIMONIUM ETHOSULFATE, PHENOXYETHANOL, IODOPROPYNYL BUTYLCARBAMATE, ALCOHOL DENAT., SODIUM HYDROXIDE, CITRONELLOL, ALPHA-ISOMETHYL IONONE.

Let's Try It

Apply to clean, damp hair. Leave on for 1-2 minutes, then rinse thoroughly.

PROTECTIVE MASQUE

defy damage masque bottle

Features & Benefits

Helps to rebuild broken hair bonds

Deeply replenishes hair without weighing it down

See results after the very first use

Proactively builds hair’s resistance to damage

Leaves hair soft, shiny and healthy-looking

uv protection symbol
lightweight badge
Repair and reconstruct symbol
Strength symbol
bond building badge
anti breakage symbol
Shine Symbol

Why It Works

Moringa-Seed-Oil image
COCONUT WATERA natural hydrator rich in Vitamins A, C, and E, plus a great source of electrolytes–helps quench dry hair while leaving it feeling light, bouncy, and healthy.
Protective lipids image
SEA KELPPacked full of vitamins and minerals–helps provide targeted moisture and vital nutrients for healthier looking hair.
Keratin and Argenine symbol
SMARTRELEASE TECHNOLOGYOne-of-a-kind liposome delivery system, packs a punch—continuously releasing Rosehip Oil, Arginine, and Keratin to help repair, strengthen, and protect hair from the cumulative effects of daily styling.
smart release symbol
SMARTRELEASE TECHNOLOGYOne-of-a-kind liposome delivery system, packs a punch—continuously releasing Rosehip Oil, Arginine, and Keratin to help repair, strengthen, and protect hair from the cumulative effects of daily styling.

WATER/AQUA/EAU, BUTYLENE GLYCOL, DIMETHICONE, SORBITOL, BEHENYL ALCOHOL, STEARYL ALCOHOL, BEHENTRIMONIUM CHLORIDE, CETYL ALCOHOL, GLYCERYL OLEATE, COCOS NUCIFERA (COCONUT) OIL, MORINGA OLEIFERA SEED OIL, AVENA SATIVA (OAT) PEPTIDE, LAURDIMONIUM HYDROXYPROPYL HYDROLYZED KERATIN, ARGININE HCL, ROSA CANINA FRUIT OIL, PHOSPHATIDYLCHOLINE, TOCOPHEROL, AMINOPROPYL DIMETHICONE, ISOPROPYL ALCOHOL, STEARYL DIHYDROXYPROPYLDIMONIUM OLIGOSACCHARIDES, STEARTRIMONIUM CHLORIDE, OCTYLDODECANOL, PROPYLENE GLYCOL, ARGININE, CITRIC ACID, DIPROPYLENE GLYCOL, PEG-6 METHYL ETHER DIMETHICONE, C10-40 ISOALKYLAMIDOPROPYLETHYLDIMONIUM ETHOSULFATE, PEG-90M, GLYCERIN,  HENOXYETHANOL, SODIUM HYDROXIDE, CITRONELLOL, ALPHA-ISOMETHYL IONONE, FRAGRANCE/PARFUM.

Let's Try It

Apply to damp hair; leave on for up to 5 minutes (depending on hair type). Rinse thoroughly.

PROTECTIVE SHIELD

Brunette Model smiling

Features & Benefits

Instant, daily protection from damaging heat, UV and environmental exposure

Makes hair 4X more resistant to breakage during heat styling *Against combing breakage on clean, damaged hair.

Protects against color fade

Leaves hair soft, shiny and looking-healthy

uv protection symbol
heat protection badge
Repair and reconstruct symbol
Strength symbol
bond building badge
anti breakage symbol
Shine Symbol
pollution protection badge
humidity protection badge

Why It Works

Moringa-Seed-Oil image
COCONUT WATERA natural hydrator rich in Vitamins A, C, and E, plus a great source of electrolytes–helps quench dry hair while leaving it feeling light, bouncy, and healthy.
Protective lipids image
SEA KELPPacked full of vitamins and minerals–helps provide targeted moisture and vital nutrients for healthier looking hair.
Keratin and Argenine symbol
SMARTRELEASE TECHNOLOGYOne-of-a-kind liposome delivery system, packs a punch—continuously releasing Rosehip Oil, Arginine, and Keratin to help repair, strengthen, and protect hair from the cumulative effects of daily styling.
smart release symbol
SMARTRELEASE TECHNOLOGYOne-of-a-kind liposome delivery system, packs a punch—continuously releasing Rosehip Oil, Arginine, and Keratin to help repair, strengthen, and protect hair from the cumulative effects of daily styling.

WATER/AQUA/EAU, DIMETHICONE, CETEARYL ALCOHOL, BEHENTRIMONIUM CHLORIDE, CINNAMIDOPROPYLTRIMONIUM CHLORIDE, C12-15 ALKYL BENZOATE, MYRISTYL ALCOHOL, COCOS NUCIFERA (COCONUT) OIL, MORINGA OLEIFERA SEED OIL, ARGININE, AVENA SATIVA (OAT) PEPTIDE, PHOSPHATIDYLCHOLINE, ROSA CANINA FRUIT OIL, TOCOPHEROL, LAURDIMONIUM HYDROXYPROPYL HYDROLYZED KERATIN, ARGININE HCL, SILICONE QUATERNIUM-16, A M I N O P R O P Y L D I M E T H I C O N E , D I S O D I U M E D TA ,
TRIMETHYLSILOXYAMODIMETHICONE, DIPROPYLENE GLYCOL, UNDECETH-11, STEARTRIMONIUM CHLORIDE, C10-40 ISOALKYLAMIDOPROPYLETHYLDIMONIUM ETHOSULFATE, PEG-4 LAURATE, BUTYLOCTANOL, C11-15 PARETH-7, CITRIC ACID,
UNDECETH-5, C12-16 PARETH-9, GLYCERIN, TRIDECETH-12, PEG-6 METHYL ETHER DIMETHICONE, AMINOMETHYL PROPANOL, ISOPROPYL ALCOHOL, PHENOXYETHANOL,
IODOPROPYNYL BUTYLCARBAMATE, CITRONELLOL, ALPHA-ISOMETHYL IONONE, LIMONENE, FRAGRANCE/PARFUM

Let's Try It

Apply small amount to damp hair prior to blow-drying and style as usual.

SLEEPOVER
OVERNIGHT NOURISHING TREATMENT

Joico Defy Damage Sleepover bottle

Features & Benefits

Nourishes hair and strengthens bonds while you sleep*

Preserves over 85% of hair color**

Reduces the appearance of split ends

Instantly softens & smooths hair

Boosts Shine

Protects against pollution**

*against combing breakage on damaged hair vs. a non-conditioning shampoo

**laboratory tested using pollution particles

uv protection symbol
pollution protection badge
Repair and reconstruct symbol
Strength symbol
bond building badge
Shine Symbol
no rinse formula badge
overnight badge

Why It Works

Protective lipids image
COCONUT WATERA natural hydrator rich in Vitamins A, C, and E, plus a great source of electrolytes–helps quench dry hair while leaving it feeling light, bouncy, and healthy.
Moringa-Seed-Oil image
SEA KELPPacked full of vitamins and minerals–helps provide targeted moisture and vital nutrients for healthier looking hair.
smart release symbol
SMARTRELEASE TECHNOLOGYOne-of-a-kind liposome delivery system, packs a punch—continuously releasing Rosehip Oil, Arginine, and Keratin to help repair, strengthen, and protect hair from the cumulative effects of daily styling.
Argan oil symbol
SMARTRELEASE TECHNOLOGYOne-of-a-kind liposome delivery system, packs a punch—continuously releasing Rosehip Oil, Arginine, and Keratin to help repair, strengthen, and protect hair from the cumulative effects of daily styling.

CYCLOPENTASILOXANE, DIMETHICONOL, DIMETHICONE, PHENYL TRIMETHICONE, COCOS NUCIFERA (COCONUT) OIL, LAURDIMONIUM HYDROXYPROPYL HYDROLYZED KERATIN, CALOPHYLLUM INOPHYLLUM SEED OIL, ROSA CANINA FRUIT OIL, PHOSPHATIDYLCHOLINE, ARGININE HCL, GARDENIA TAITENSIS FLOWER EXTRACT, PHENOXYETHANOL, BUTYLPHENYL METHYLPROPIONAL, LIMONENE, GERANIOL, FRAGRANCE/PARFUM.

DEFY DAMAGE INVINCIBLE

Joico Defy Damage Invincible bottle

Features & Benefits

24-hour frizz protection

Instant softness & shine

Bond protection

Thermal protection up to 450F°

Thermal protection up to 450F°

*laboratory tested using pollution particles

uv protection symbol
heat protection badge
Repair and reconstruct symbol
Strength symbol
Shine Symbol
bond building badge
frizz protection badge
pollution protection badge

Why It Works

Vanilla Extract image
COCONUT WATERA natural hydrator rich in Vitamins A, C, and E, plus a great source of electrolytes–helps quench dry hair while leaving it feeling light, bouncy, and healthy.
Moringa-Seed-Oil image
SEA KELPPacked full of vitamins and minerals–helps provide targeted moisture and vital nutrients for healthier looking hair.
smart release symbol
SMARTRELEASE TECHNOLOGYOne-of-a-kind liposome delivery system, packs a punch—continuously releasing Rosehip Oil, Arginine, and Keratin to help repair, strengthen, and protect hair from the cumulative effects of daily styling.
Argan oil symbol
SMARTRELEASE TECHNOLOGYOne-of-a-kind liposome delivery system, packs a punch—continuously releasing Rosehip Oil, Arginine, and Keratin to help repair, strengthen, and protect hair from the cumulative effects of daily styling.

Hydrofluorocarbon 152a, Alcohol Denat., Water/Aqua/Eau, Sorbitol, Disiloxane, Helianthus Annuus (Sunflower) Seed Oil, Arginine HCl, Arginine, Phosphatidylcholine, Vanillin, Hydrolyzed Keratin, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Rosa Canina Fruit Oil, Avena Sativa (Oat) Peptide, Moringa Oleifera Seed Oil, PEG/PPG-17/18 Dimethicone, Dimethicone, VP/VA Copolymer, Diisopropyl Adipate, Dipropylene Glycol, Tocopherol, C12-15 Alkyl Benzoate, C10-40 Isoalkylamidopropylethyldimonium Ethosulfate, Benzoic Acid, Phenoxyethanol, Sodium Benzoate, Fragrance/Parfum.