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PROFESSIONAL HAIR COLOR
Challenge your creativity with innovative color lines that stay one step ahead of curve. From blonding to gray coverage, bold looks to custom color, every product is created with a singular goal: to help you deliver the healthiest, most gorgeous hair imaginable.
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LumiShine Permanent Crème Color
Create gorgeous, predictable hair color with LumiShine Permanent Créme Color: Natural Series – balanced, natural-blonde/brown results and 100% gray coverage at every level. Just 3 steps to healthy hair with 2X the shine!
2.5 oz
Lightest Blonde
Permanent
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Medium Blonde
Permanent
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Light Blonde
Permanent
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Dark Blonde
Permanent
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Blonde
Permanent
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Light Brown
Permanent
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Medium Brown
Permanent
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Dark Brown
Permanent
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Black
Permanent
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Light Blonde
Permanent
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Medium Blonde
Permanent
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Dark Blonde
Permanent
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Light Brown
Permanent
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Medium Brown
Permanent
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Lightest Blonde
Permanent
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Light Blonde
Permanent
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Blonde
Permanent
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Medium Blonde
Permanent
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Dark Blonde
Permanent
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Light Brown
Permanent
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Light Blonde
Permanent
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Blonde
Permanent
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Medium Blonde
Permanent
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Dark Blonde
Permanent
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Light Brown
Permanent
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Medium Brown
Permanent
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Dark Brown
Permanent
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Lightest Blonde
Permanent
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Light Blonde
Permanent
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Blonde
Permanent
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Medium Blonde
Permanent
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Dark Blonde
Permanent
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Medium Brown
Permanent
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Lightest Blonde
Permanent
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Light Blonde
Permanent
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Medium Blonde
Permanent
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Dark Blonde
Permanent
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Light Brown
Permanent
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Blonde
Permanent
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Medium Blonde
Permanent
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Dark Blonde
Permanent
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Light Brown
Permanent
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Light Blonde
Permanent
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Blonde
Permanent
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Medium Blonde
Permanent
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Dark Blonde
Permanent
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Light Brown
Permanent
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Dark Blonde
Permanent
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Light Brown
Permanent
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Medium Blonde
Permanent
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Dark Blonde
Permanent
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Medium Blonde
Permanent
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Dark Blonde
Permanent
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Light Brown
Permanent
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Dark Blonde
Permanent
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Light Brown
Permanent
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Dark Brown
Permanent
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Blonde
Permanent
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Dark Blonde
Permanent
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Medium Brown
Permanent
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Medium Brown
Permanent
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Dark Brown
Permanent
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Black
Permanent
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Lightest Blonde
Permanent
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Light Blonde
Permanent
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Medium Blonde
Permanent
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Dark Blonde
Permanent
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Light Brown
Permanent
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Lightest Ash Blonde
Permanent
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Lightest Natural Blonde
Permanent
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Lightest Beige Blonde
Permanent
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Lightest Ash Ash Blonde
Permanent
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Medium Blonde
Permanent
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Dark Blonde
Permanent
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Light Brown
Permanent
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Medium Brown
Permanent
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LumiShine YouthLock Permanent Crème Color
Turn back the clock with collagen-infused LumiShine YouthLock Permanent Crème Color Natural Natural Series – delivering 100% gray coverage, renewed bounce, softness, and resilience for gorgeous, shiny, youthful hair.
2.5 oz
Lightest Blonde
Permanent
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Medium Blonde
Permanent
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Light Blonde
Permanent
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Dark Blonde
Permanent
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Blonde
Permanent
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Light Brown
Permanent
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Medium Brown
Permanent
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Darkest Brown
Permanent
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Light Blonde
Permanent
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Medium Blonde
Permanent
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Dark Blonde
Permanent
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Light Brown
Permanent
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Dark Brown
Permanent
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Lightest Blonde
Permanent
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Light Blonde
Permanent
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Blonde
Permanent
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Medium Blonde
Permanent
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Dark Blonde
Permanent
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Light Brown
Permanent
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Medium Brown
Permanent
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LumiShine Lumi10 Permanent Crème Color
The first professional permanent hair color to deliver 100% gray coverage and up to 2X the shine in just 10 minutes, Lumi10 offers a collection of luscious, deeply pigmented shades, and long-lasting, fade-resistant color.
2.5 oz
Lightest Blonde
Permanent
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Dark Blonde
Permanent
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Blonde
Permanent
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Light Brown
Permanent
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Medium Blonde
Permanent
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Medium Brown
Permanent
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Dark Brown
Permanent
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Black
Permanent
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Blonde
Permanent
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Medium Blonde
Permanent
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Dark Blonde
Permanent
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Beige Blonde
Permanent
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Beige Medium Blonde
Permanent
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Beige Dark Blonde
Permanent
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Beige Light Brown
Permanent
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LumiShine Demi-Permanent Crème Color
Deliver depth, dimension, and utterly predictable results with LumiShine DD Dimensional Deposit Demi-Permanent Crème Color – the unique, ammonia-free system that creates beautifully conditioned hair and gleaming, vibrant looks.
2.5 oz
Lightest Blonde
Demi-Permanent
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Dark Brown
Demi-Permanent
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Blonde
Demi-Permanent
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Light Blonde
Demi-Permanent
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Dark Blonde
Demi-Permanent
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Medium Blonde
Demi-Permanent
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Dark Blonde
Demi-Permanent
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Medium Brown
Demi-Permanent
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Lightest Blonde
Demi-Permanent
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Blonde
Demi-Permanent
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Dark Blonde
Demi-Permanent
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Blonde
Demi-Permanent
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Dark Blonde
Demi-Permanent
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Dark Brown
Demi-Permanent
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Light Blonde
Demi-Permanent
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Dark Blonde
Demi-Permanent
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Medium Brown
Permanent
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Blonde
Demi-Permanent
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Dark Blonde
Demi-Permanent
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LumiShine Demi-Permanent Liquid Color
Deliver depth, dimension, and utterly predictable results with LumiShine Demi-Permanent Liquid Color – the versatile, ammonia-free system that creates beautifully conditioned hair and vibrant looks, with beautiful gray blending.
2 oz
Lightest Blonde
Demi-Permanent
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Dark Blonde
Demi-Permanent
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Blonde
Demi-Permanent
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Light Brown
Demi-Permanent
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Medium Blonde
Demi-Permanent
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Medium Brown
Demi-Permanent
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Dark Brown
Demi-Permanent
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Light Blonde
Demi-Permanent
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Blonde
Demi-Permanent
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Dark Blonde
Demi-Permanent
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Light Brown
Demi-Permanent
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Blonde
Demi-Permanent
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Dark Blonde
Demi-Permanent
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Light Brown
Demi-Permanent
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Light Blonde
Demi-Permanent
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Dark Blonde
Demi-Permanent
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Medium Brown
Demi-Permanent
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Light Blonde
Demi-Permanent
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Medium Blonde
Demi-Permanent
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Dark Blonde
Demi-Permanent
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Lightest Blonde
Demi-Permanent
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Blonde
Demi-Permanent
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Lightest Blonde
Demi-Permanent
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Light Blonde
Demi-Permanent
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Medium Blonde
Demi-Permanent
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Dark Blonde
Demi-Permanent
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Medium Brown
Demi-Permanent
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Lightest Blonde
Demi-Permanent
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Blonde
Demi-Permanent
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Dark Blonde
Demi-Permanent
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Light Blonde
Demi-Permanent
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Medium Blonde
Demi-Permanent
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Blonde
Demi-Permanent
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Medium Blonde
Demi-Permanent
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Dark Blonde
Demi-Permanent
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Medium Blonde
Demi-Permanent
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Dark Blonde
Demi-Permanent
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Light Brown
Demi-Permanent
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Dark Blonde
Demi-Permanent
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Blonde
Demi-Permanent
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Medium Brown
Demi-Permanent
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Light Brown
Demi-Permanent
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Lightest Blonde
Demi-Permanent
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Light Blonde
Demi-Permanent
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Medium Blonde
Demi-Permanent
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Dark Brown
Demi-Permanent
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Lightest Blonde
Demi-Permanent
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Light Blonde
Demi-Permanent
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Blonde
Demi-Permanent
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Lightest Blonde
Demi-Permanent
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Light Blonde
Demi-Permanent
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Blonde
Demi-Permanent
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Lightest Blonde
Demi-Permanent
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Light Blonde
Demi-Permanent
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Medium Blonde
Demi-Permanent
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Lightest Blonde
Demi-Permanent
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Light Blonde
Demi-Permanent
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Medium Blonde
Demi-Permanent
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Dark Blonde
Demi-Permanent
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Medium Brown
Demi-Permanent
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Black
Demi-Permanent
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2 oz
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10.1 oz
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LumiShine Developers
LumiShine Developers are used with permanent crème formulas for up to two levels of lift on your color creations—available in 5 (1.5%), 10 (3%), 20 (6%), 30 (9%), 40 (12%) Volume—it activates pioneering ArgiPlex Technology for healthy hair with 2X the shine.
16 oz / 32 oz
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Vero K-PAK Permanent Crème
Unleash your inner artist with Vero K-PAK Permanent Créme Shades, a palette of pure tone colors that offers unlimited, utterly-customized looks with stunning vibrancy, excellent condition, and predictable, long-lasting results.
2.5 oz
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Vero K-PAK Color Age Defy
Get to the root of gray coverage with Vero K-PAK Color Age Defy, the first hair-color line proven to reverse the key signs of maturing hair with youthful texture, luster, manageability, and long-lasting, radiant results.
2.5 oz
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Light Blonde
Permanent
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Vero K-PAK Lighteners
Blondes within reach, these 2 Vero K-PAK Lighteners – Vero Light and Vero Crème – provide advanced, fast-track options for creating healthy, blonde, beautifully protected hair.
10.5 oz • 16 oz • 32 oz
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Vero K-PAK Color Developers
Color Veroxides and Vero K-PAK Chrome Activator
Vero K-PAK Color Veroxide delivers condition and care during all Vero K-PAK color services. This gentle, crème developer—available in 10 (3%), 20 (6%), 30 (9%), and 40 (12%) Volume—is formulated with Quadramine Complex for healthy, strong hair.
32 oz
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Blonde Life Lighteners
Enter the world of bombshell blonde with high-performance lighteners designed to safely deliver extraordinary on-and-off-the-scalp blonding. Protecting each strand for optimal health and condition, every single product is formulated to help you reach all-new levels of artistry and imagination.
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Coming Soon
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Blonde Life Demi Gloss
Blonde Life Demi Gloss shades are the most versatile, demi-permanent tool in the entire Blonde Life system—allowing you to refresh, tone, gloss and customize pre-lightened hair with seven stunning shades you can mix and match to your clients needs.
2 oz
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Blonde Life Quick Tone
Get to the blonde zone in just 5 minutes with Quick Tone Liqui-Crème Toners – a super-fast way to customize fashion-forward, pre-lightened looks without breakage. Available in 4 glistening colors that will glow you away.
2.5 oz
Sand
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Clear
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Silver
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Violet
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Blonde Life Developers
Our creamy, Coconut Oil-enriched Blonde Life Developers – in 5, 20, and 40 Volume – work in tandem with our Blonde Life lighteners and toners to add the little extra care hair needs while being lifted to new heights.
32 oz
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Color Intensity
Discover the dazzle of Color Intensity – concentrated pigments for over-the-top vibrant looks that last up to 20 shampoos, no developer required! The straight-from-the tube formula can be intermixed for endless possibilities.
4 oz
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Salon Tools
Having exceptional tools at your fingertips takes artistry to another level. With a selection that includes everything from brushes, bowls, and aprons, to the finest foils around, Joico makes it easy to prep yourself for success.
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