WE SEE YOU!
Every time you post a reel, story, or video on social and tag us @Joico, we see it; and we just had to share some of our recent faves! Keep up the amazing work. Keep tagging us. And let us help you shine!
Video #1: 10-Minute Gray Coverage
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Artist: @brittanyjameshair
Why we love it: There’s nothing more gratifying than seeing the speed of our game-changing express service, Lumi10, put unwanted gray in hiding!
Video #2: Dark-to-Light Luxe
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Artist: @juliiana_dias
Why we love it: A deep, dark ‘do gets a golden ray of sunshine and money piece with this transformative LumiShine makeover.
Formula 1 (Lightener): Blonde Life Lightening Powder with 20 Volume LumiShine Developer
Formula 2: LumiShine Permanent Crème Color 7NWB + 7NC + *INCG (1/2 Part) with 20 Volume LumiShine Developer
Formula 3 (Shadow Root Toner): LumiShine Demi-Permanent Liquid Color 5NA + 4N with 5 Volume LumiShine Developer
Post Treatment: Defy Damage ProSeries 2: Bond-Strengthening Color Treatment
Video #3: The Ultimate Natural-Hair Cleansing Routine
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Artist: @sonia_essel
Why we love it: We’re all about giving textured hair the TLC craves; and this hair star NAILS it!
Video #4: Out-Of-This-World Color Correction
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Artist: @larissadoll
Why we love it: Three years of colored box dye was transformed into the most luxurious, glam, dimensional brunette mane. It took 7 brilliant formulas…but the results are goosebump-worthy!
Formula 2 (Pre-Toner): LumiShine Demi-Permanent Liquid Color 6AA with 5 Volume LumiShine Developer
Formula 3 (Lightener Arrowhead Technique): Blonde Life Crème Lightener starting with 10 Volume LumiShine Developer and ending with 40 Volume LumiShine Developer
Formula 4 (In Between): LumiShine Demi-Permanent Liquid Color 6SB + 6AA with 5 Volume LumiShine Developer
Formula 5 (Toner 1): Blonde Life Quick Tone Liqui-Créme Toner with 5 Volume LumiShine Developer
Formula 6 (Toner 2): LumiShine Demi-Permanent DD Crème Color 10N + 10SB with 5 Volume LumiShine Developer
Formula 7 (Toner 3): LumiShine Demi-Permanent Liquid Color 6AA + 6NA with 5 Volume LumiShine Developer
