Get ready for an exciting lineup of education that shines a spotlight on textured hair; along with the superstar artists who bring their expertise to the forefront of our industry.
📅 Coming up in February: Learn the art of cutting textured hair; the secret to damage-free blonding; and that super-hot Barbiecore pink trend in 3 special Facebook Live events, starring Joico Global Artistic Director, Richard Mannah, and Joico Brand Educators Leticia McKay and Mecca Jones.
📅 Coming up in March: Don’t miss the launch of our exciting new texture series, The Coily Hair Chronicles – starring Texture vs Race founder, Keya Neal. This unique, 3-part presentation delivers the secrets to safely and confidently coloring coily hair — from subtle looks, all the way to bold!
Spotlight on…you!
We’re always watching your beautiful work – and there’s been plenty of it recently, as we celebrate Black History Month. Check out some of the artists, models, and looks that have been catching our eye on social, below.
We’re loving: Nice and Icy
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Artist: @kellybeestyles
Why it made us look: Keeping beautiful coily hair utterly cool, icy, and protected – plus, free of any unwanted yellow tones – makes this platinum look total perfection.
Formula 2 (Toner): Blonde Life Demi Gloss 10V + Clear with 5 Volume Blonde Life Coconut Oil Developer
We’re loving: Smooth as Silk
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Artist: @sharondalove
Why it made us look: The gleam, moisture, and manageability of this flawless look shows just how powerful truly healthy hair can be.
We’re loving: That Hollywood Vibe
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Joico Celebrity Artist: @jstayready_
Why it made us look: With a deep, seductive side part and impeccably shiny, smooth styling, this movie-premiere look takes polish to a whole new level.
We’re loving: Transfixed by Transformation
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Artist: @drebhair
Why it made us look: Try not to be mesmerized by the versatility in this video….from a cascading sheath of shiny, pin-straight hair that moves like a curtain, to those beautifully-styled curls.
We’re loving: The Height of Blonde
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Artist: @organixlocs
Why it made us look: Where to start? The delicious halo of shining blonde? The depth and dimension of creating it against an auburn base? The list goes on….
Formula 2 (Care): Defy Damage Protective Shampoo & Conditioner and Blonde Life Brilliant Glow Brightening Oil
