WHICH CLEAN HAIRCARE PRODUCTS ARE RIGHT FOR YOU
Your LumiShine Cheat Sheet: All Your Color Needs Covered20211010185724
Your LumiShine Cheat Sheet: All Your Color Needs Covered
THE LUMISHINE CHEAT SHEETLooking to switch up your color for Fall? LumiShine has you totally covered: From dazzling demis to mega-shine permanent colo...
The NEW Platinum: It’s Warmer!20211007111431
The NEW Platinum: It’s Warmer!
THE NEW PLATINUM!Featuring Joico Celebrity Artist, Jill Buck, of Salon 901Get ready for platinum blonde with a whole new vibe from Joico Celebrity Art...
Lunch-Break Gray Coverage Is Here!20211003194559
Lunch-Break Gray Coverage Is Here!
TAKE A LUMI LUNCH BREAKWith Joico Master Artist, Mecca JonesCover their gray in the time it takes to dash from a desk and gobble a sandwich? Totally d...
“Fire-n-Spice” Hair Color For Fall20210923115418
“Fire-n-Spice” Hair Color For Fall
FIRE-N-SPICEFeaturing Joico Global Brand Education Expert, Ricardo SantiagoThe newest look to drop this fall? A beautifully burnished copper creation ...
Your Amazing Work On Social Caught Our Eye! Take A Look…20210920160656
Your Amazing Work On Social Caught Our Eye! Take A Look…
WE’VE BEEN WATCHING YOU!Every time you post a gorgeous look on social and tag us @Joico, we see it. In fact, we love what we’ve been seeing sooo much ...
Try These FALLyage Color Looks!20210916114824
Try These FALLyage Color Looks!
IT’S FALL-YAGE SEASON!You’ve heard of Balayage…and Foilyage…and now, it’s time to meet FALLyage – the perfect pairing of warm, deep, cozy tones for fa...
The Ultimate Red Hair Color Technique!20210913161224
The Ultimate Red Hair Color Technique!
RED’S ON FIRE!Featuring Joico Global Brand Ambassador, Larisa LoveWHY THIS LOOK... LARISA EXPLAINS“The trick to creating super-dimensional reds is com...
Last Minute Lisa with Lumi1020210908111614
Last Minute Lisa with Lumi10
LAST-MINUTE WITH LUMI10With Joico Global Brand Storyteller, Olivia SmalleyYOU KNOW HER WELL: LAST-MINUTE LISAThat adorable client who texts you at the...
The Perfect Cut When Your Client Doesn’t Want One…20210826095807
The Perfect Cut When Your Client Doesn’t Want One…
WHAT A SUBTLE CUT CAN DOWith Joico Global Brand Artistic Director, Richard Mannah“I want something different, but I don’t want to lose too much length...
“Stairmaster” Foils: Perfect Pop For A Cut-&-Color Collab20210823104905
“Stairmaster” Foils: Perfect Pop For A Cut-&-Color Collab
COLOR THAT STEPS UPWith Joico Global Brand Storyteller, Olivia Smalley“Our client confessed that her hair was feeling dull, and she wanted color to po...
