Lunch-Break Gray Coverage Is Here!20211003194559
TAKE A LUMI LUNCH BREAKWith Joico Master Artist, Mecca JonesCover their gray in the time it takes to dash from a desk and gobble a sandwich? Totally d...
“Fire-n-Spice” Hair Color For Fall20210923115418
FIRE-N-SPICEFeaturing Joico Global Brand Education Expert, Ricardo SantiagoThe newest look to drop this fall? A beautifully burnished copper creation ...
Your Amazing Work On Social Caught Our Eye! Take A Look…20210920160656
WE’VE BEEN WATCHING YOU!Every time you post a gorgeous look on social and tag us @Joico, we see it. In fact, we love what we’ve been seeing sooo much ...
Try These FALLyage Color Looks!20210916114824
IT’S FALL-YAGE SEASON!You’ve heard of Balayage…and Foilyage…and now, it’s time to meet FALLyage – the perfect pairing of warm, deep, cozy tones for fa...
The Ultimate Red Hair Color Technique!20210913161224
RED’S ON FIRE!Featuring Joico Global Brand Ambassador, Larisa LoveWHY THIS LOOK... LARISA EXPLAINS“The trick to creating super-dimensional reds is com...
Last Minute Lisa with Lumi1020210908111614
LAST-MINUTE WITH LUMI10With Joico Global Brand Storyteller, Olivia SmalleyYOU KNOW HER WELL: LAST-MINUTE LISAThat adorable client who texts you at the...
The Perfect Cut When Your Client Doesn’t Want One…20210826095807
WHAT A SUBTLE CUT CAN DOWith Joico Global Brand Artistic Director, Richard Mannah“I want something different, but I don’t want to lose too much length...
“Stairmaster” Foils: Perfect Pop For A Cut-&-Color Collab20210823104905
COLOR THAT STEPS UPWith Joico Global Brand Storyteller, Olivia Smalley“Our client confessed that her hair was feeling dull, and she wanted color to po...
Try This Cool Melty Look With NEW Blue Ash Series20210812142454
COOLER MELTWith Joico Global Education Expert, Ricardo SantiagoBrassy highlights...natural roots with gray…pre-existing color that was lifting red. Wh...
Get “Ready!” This Celeb Hairdresser Just Joi-ned Our Team…20210812081641
Get ready to experience the big-time talent, imagination, and infectious joi of celebrity hairstylist, Jared “JStayReady” Henderson...because we’ve ju...