WHICH CLEAN HAIRCARE PRODUCTS ARE RIGHT FOR YOU
The Ultimate Red Hair Color Technique!20210913161224
The Ultimate Red Hair Color Technique!
RED’S ON FIRE!Featuring Joico Global Brand Ambassador, Larisa LoveWHY THIS LOOK... LARISA EXPLAINS“The trick to creating super-dimensional reds is com...
Last Minute Lisa with Lumi1020210908111614
Last Minute Lisa with Lumi10
LAST-MINUTE WITH LUMI10With Joico Global Brand Storyteller, Olivia SmalleyYOU KNOW HER WELL: LAST-MINUTE LISAThat adorable client who texts you at the...
The Perfect Cut When Your Client Doesn’t Want One…20210826095807
The Perfect Cut When Your Client Doesn’t Want One…
WHAT A SUBTLE CUT CAN DOWith Joico Global Brand Artistic Director, Richard Mannah“I want something different, but I don’t want to lose too much length...
“Stairmaster” Foils: Perfect Pop For A Cut-&-Color Collab20210823104905
“Stairmaster” Foils: Perfect Pop For A Cut-&-Color Collab
COLOR THAT STEPS UPWith Joico Global Brand Storyteller, Olivia Smalley“Our client confessed that her hair was feeling dull, and she wanted color to po...
Try This Cool Melty Look With NEW Blue Ash Series20210812142454
Try This Cool Melty Look With NEW Blue Ash Series
COOLER MELTWith Joico Global Education Expert, Ricardo SantiagoBrassy highlights...natural roots with gray…pre-existing color that was lifting red. Wh...
Get “Ready!” This Celeb Hairdresser Just Joi-ned Our Team…20210812081641
Get “Ready!” This Celeb Hairdresser Just Joi-ned Our Team…
Get ready to experience the big-time talent, imagination, and infectious joi of celebrity hairstylist, Jared “JStayReady” Henderson...because we’ve ju...
Make Money This Fall With An All-New Express Menu20210805112234
Make Money This Fall With An All-New Express Menu
CALLING FALL!Featuring Joico Global Brand Ambassador, Larisa Love and Joico Guest Artist, Mai HernandezIt’s almost time to gear up for the excitement ...
The Secret To Perfect Toning: Layer It!20210802143614
The Secret To Perfect Toning: Layer It!
TONERS: THE LAYERING METHODFeaturing Joico Celebrity Artist, Jill Buck, of Salon 901You know the old adage, all good things to those who wait? It’s es...
The St. Tropez Technique: A Sunny Brunette Warm-Up20210722101656
The St. Tropez Technique: A Sunny Brunette Warm-Up
SUNNY ST. TROPEZ Featuring Joico Celebrity Artist, Jill Buck, of Salon 901When your brunette client wants her day in the sun, try this deeply gilded w...
8 Great Blondes For Every Client In Your Book20210716113543
8 Great Blondes For Every Client In Your Book
A BLONDE FOR EVERY HAIR TYPEAsking for “blonde hair” is like asking for yellow. Are you talking Butter? Gold? Lemon? Neon? To help you nail the perfec...
