THE NEW PLATINUM!
Featuring Joico Celebrity Artist, Jill Buck, of Salon 901
Get ready for platinum blonde with a whole new vibe from Joico Celebrity Artist, Jill Buck of Salon Nine Zero One. Yes, it’s still shimmery, pure, and pale…but there’s a brilliant infusion of warmth that takes this ice from nice to next-level. Jill shows you how, here:
HERE’S THE STORY
“I’m ready for something new,” enthuses Jill, who’s updating her level-10 platinum clients for fall by adding – wait for it – warmth! “Moving into winter, it’s important we don’t get our clients too washed out,” she explains of this new, richer take on icy blonde. Why the tweak on an eternally-beloved hair color? “Without fashion week this year, my clients are really searching for trends. And that’s where I come in: I share what I love so much about mixing colors and create something fresh and new for them.”
MORE PRO TIPS FROM JILL
It’s all about the lift: “Lifting hair to the correct level here is KEY! If you’re going to tone with levels 9 and 10, the hair must be lifted that high, so be patient.”
Work some purple shampoo into the service: “Using Color Balance Purple Shampoo before toning will even out the color.”
Nudge clients to tweak makeup and wardrobe: “This is a big change,” Jill acknowledges – which is why she urges clients to take a look at their go-to fashion/makeup shades and consider switching things up for the most flattering, cohesive look.
Jill’s start-and-finish trick
The key to bringing out vibrancy and shine? Starting and ending every service with Defy Damage ProSeries:
Pro Series 1 is a dry aerosol spray that is applied in short bursts to dry hair prior to any chemical service. It’s designed to protect bonds in the hair from degradation that occurs during color, lightening, perming, and straightening services. Big bonus? There’s no need to reformulate your color, adjust your developer, or change your process timing–just shake the can vigorously, apply to clean dry hair then apply Jill’s formula.
When processing is complete, rinse and apply Defy Damage Shampoo, followed by Pro Series 2 for five minutes. This game-changing product will restore and regenerate bonds while locking in color.
Formula 1: Blonde Life Lightening Powder with 20 Volume LumiShine Develop
Pre Toner: Color Balance Purple Shampoo
Formula 2 (Shadow Root ): LumiShine Demi-Permanent Liquid 6SB + 4N with 5 Volume LumiShine Developer
Formula 3 (All Over Toner): LumiShine Demi-Permanent Liquid 10N + 10V with 5 Volume LumiShine Developer
Post Treatment: Defy Damage ProSeries2: Bond-Strengthening Color Treatment
The home-care secret
To keep her platinum clients glistening, Jill recommends:
Blonde Life Violet Shampoo: When you want to bring blonde hair back to that fresh-out-of-the-salon shade, turn to this sulfate-free cleanser that instantly kicks overly yellow tones to the curb. Gentle on highlighted strands, this unique formula is stocked with powerful ingredients — like an exotic blend of rich Tamanu and Manoi oils – to fight frizz, banish brass, and rehydrate hair.
Blonde Life Violet Conditioner: This lightweight, daily conditioner is exclusively formulated to banish yellow tones that can creep into highlighted blonde hair. Offering luxurious slip and detangling power, plus hydration, protection from the elements, and even frizz, our multi-tasking blonde nourisher is stocked with an exotic blend of rich Tamanu and Manoi oils — perfectly designed to bump up the shine of your icy fair hair.
