WE’VE BEEN WATCHING YOU!
Every time you post a gorgeous look on social and tag us @Joico, we see it. In fact, we love what we’ve been seeing sooo much lately, that we thought we’d share of a few of our recent favorites. Keep up the amazing work. Keep tagging us. And let us help you shine!
Keep tagging us. And let us help you shine!
Look #1: The Lowlands Technique
Artist: @hair_bykate
In their own words: I love adding low areas back into the hair. In comparison with the adjacent high points, low areas (“lowlands”) are a darker color. They help support the higher points (“highlands”) in the hair. I also love when my fresh blonde pops against the depth I put back in; but I don’t necessarily always add darker pops for depth. You can add contrast for richness + vibrancy as well, depending on the formula you mix.
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THE DEETS:
Formula 1 (Lowlights): LumiShine Demi-Permanent Liquid Color 6NW + 8NW + 8NA with 5 Volume LumiShine Developer
Formula 2 (Gloss Roots): LumiShine Demi-Permanent Liquid Color 7N + 8NA + 6NA with 5 Volume LumiShine Developer
Formula 3 (Gloss Mids-Ends): LumiShine Demi-Permanent Liquid Color 10NW + 10SB + 9V with 5 Volume LumiShine Developer
Look #2: Platinum-Blonde Life
Artist: @ssscoundrel
In their own words:
Shouting out to my main squeeze @joico and all the lighteners I use on the daily.
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This breakdown is a simple explanation of the way I like to use Blonde Life Crème lightener
- A 9+ level lift that I can apply on and off scalp during color corrective services, double process vivids & platinum blonde touch-ups.
- Because this is such a high-lift lightener, I prefer to use it on my clients who are naturally at levels between 1 – 5.
- No need for any other bond additive due to bond-building arginine.
- All blondes as seen prepped for @joicointensity applications, not final results.”
THE DEETS:
Blonde Life Crème Lightener with 20 Volume LumiShine Developer
Blonde Life Lightening Powder
VeroLight Powder Lightener
Look #3: Dimensional Curls
Artist: @hairbyjanae
In their own words: Beautiful curls with dimension are always in style!
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THE DEETS:
Formula 1 (Lightener): Vero K-PAK VeroLight Lightening Powder with Vero K-PAK 30 Volume Veroxide
Formula 2: Vero K-PAK Chrome Demi-Permanent Crème Color B5 + B6 with Vero K-PAK Chrome Activator Crème Developer
Look #4: Summer Sunset
Artist: @ayleencreates
In their own words: What comes to mind with this seamless shade? We’re dreaming of a gorgeous summer sunset.
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THE DEETS
LumiShine Demi-Permanent Liquid Color 8RR (½ part)+ 8NC (3 parts) + Clear (½ part) with 5 Volume LumiShine Developer