Bouncy Hair: Here’s How to Get It!

Let’s describe: It’s silky, soft, sooo easy to straighten, fragile, impossible to “volumize” (because it always goes flat), curly or straight, and, sigh, prone to damage.

What gets it moving: The Joi-FULL collection is your new best friend. Thanks to rice protein (designed to plump up each individual hair strand), and bamboo extract (which helps strengthen said strand), hair literally comes to life. Cycle in HydraSplash every few washes to give your fine hair a drink of quench-worthy coconut water and sea kelp, both of which hydrate without weighing hair down.

Other products to add to your regimen: Defy Damage, Body Shake Texturizing Finisher, Power Spray Fast-Dry Finishing Spray, Power Whip Whipped Foam, JoiWhip Firm Hold Design Foam, and Rise Up Spray.

Let’s describe: Soft in texture and resistant to breakage, this middle-of-the-road hair type tends to hold volume with ease, and can show up as straight hair or curly.

What gets it moving: Because it’s fairly well behaved — and falls somewhere between the fragility of fine hair and the misbehaving coarse type — getting these strands to move simply focuses on keeping them healthy, swerving from damage, and adding moisture, plus strength. Pick and choose from the versatility of K-PAK, Moisture Recovery, Colorful, or YouthLock – all of which feature our SmartRelease Technology, which helps strengthen your medium texture.

Other products to add to your regimen: Defy Damage, Blonde Life, and any Joico styler that suits your ‘do of the day – from the volumizing Shake Series to Zero Heat Air Dry Crème.

Let’s describe: Considered the work horse of all types, coarse strands are known for having the widest, thickest hair shaft; and (mini science lesson here), unlike fine or medium hair, a single strand actually houses three layers – the cortex, the cuticle, and the medulla. Rarely prone to damage, this type is a tough nut to crack – it can handle an unusual amount of exposure to the environment, heat tools, and mechanical handling (i.e., brushing/teasing) without blinking an eye.

What gets it moving: With its hearty exterior, you can pretty much pick and choose your favorite products with abandon; always, of course, with an eye towards keeping hair healthy and nourished.

Other products to add to your regimen: Moisture Recovery, Defy Damage, K-PAK, Colorful, Blonde Life, and the stylers of your choice.

Let’s describe: They’re sexy and exciting, feminine, and utterly one of a kind; and that’s because all curls, waves, and coils differ from one head to another. Most notably, the diameter of your curly hair strand (known as the curl pattern) can span a wide spectrum – anywhere from 3A to 4C. To really nail down the perfect regimen, consider asking your hairdresser to help identify your curl pattern; they can then suggest Joico products that dovetail with your preference for hold.

What gets it moving: Some curly girls love a soft and bouncy texture (Curl Confidence Defining Crème and K-PAK Color Therapy Luster Lock Glossing Oil are perfect picks); others prefer more hold and control (turn to JoiWhip Firm Hold Design Foam or JoiGel Firm Styling Gel). But one thing is certain: There’s no texture that loves customized product layering (or “cocktailing”) more than this glorious, fun hair type.

Other products to add to your regimen: Moisture Recovery, Defy Damage, K-PAK, Colorful, Blonde Life, and the stylers of your choice.