Celebs Can’t Stop Asking for “Winter Gold” Hair

✩ “Natural” doesn’t always mean subtle: Winter Gold may not be as bold as some hair colors, but it’s still considered a change. “Celebrities are taking risks more than ever,” says Larisa. “But a risk can even mean going back to a more natural tone – for some people, that’s huge.”

✩ Brunette tones vary a lot: “This brunette is different because it’s much richer and more golden, whereas normally you’d see cool or neutral tones on dark hair.”

✩ Don’t forget the key words: “Ask your colorist to make you very warm and golden, with very soft babylight dimension.”

“Caring for this shade is a must if you want to color to stay rich and radiant,” stresses Larisa. Here’s how to make it happen:

✩ Joico’s Colorful Collection — stocked with nourishing, sulfate-free ingredients like Camellia Oil and Pomegranate extract — boasts our exclusive Smart Release Technology that continuously releases Rose Hip Oil, Arginine, and Keratin to repair, strengthen, and protect hair from the cumulative effects of daily styling.

✩ Colorful Anti-Fade Shampoo is a brilliant, sulfate-free formula that preserves the vibrancy of gorgeous, investment hair color while nourishing each strand. The result is maximum shine, vibrancy, 3X more strength, and less breakage.

✩ Colorful Anti-Fade Conditioner infuses hair with powerful, sulfate-free ingredients that prevent color from slipping away for up to 8 weeks. With this big-bang color and pollution protection, plus shine, softness, and tangle-free hydration, this lightweight “guardian of gorgeous” can be used every single day.

✩ Colorful Glow-Beyond Anti-Fade Serum gives you an instant spotlight of radiance that intensely magnifies the richness of hair color, amps up big-time shine and softness, while protecting hair from fading caused by daily exposure to pollution and UV rays.