When it comes to style, some days you go casual; some days you’re jones-ing to kick things up a notch; and occasionally you’re in the mood for all-out glam. Same goes for curls – especially during the holiday season. And Joico Global Brand Storyteller, Olivia Smalley’s got you covered with a DIY tutorial that gives you Beachy to Hollywood, and everything in between.
If you’ve ever wanted to become an expert at creating a mass of glorious curls – the kind you get when you sit in the salon chair and wish you could replicate at home – your dream is about to come true.
Olivia Smalley is the queen of DIY learning (she regularly takes to Instagram with her wildly popular selfie tutorials); and today she’s showing you how to create 4 distinctly different curl looks to suit your every holiday mood. What they all have in common? Healthy, shiny condition…thanks to Joico Defy Damage Protective Shampoo and Conditioner – the strengthening foundation Olivia uses for all her curly looks – and Joico Defy Damage Protective Shield, the essential step before any kind of heat styling.
LOOK #1: CRIMPED AND COOL MERMAID
Casual and almost Raphaelite, these flowing waves can be created on freshly shampoo-ed hair, or even a few days beyond.
The tool: A crimping iron or 3-barrel curling iron
OLIVIA’S MUST HAVE PRODUCTS
- Body Shake Texturizing Finisher for plush, airy, bombshell volume; to enhance the wave, and spread out the curls.
- Hair Shake Texturizing Finisher for 3rd, 4th, or 5th-day curls that need to spring back to life with a liquid-to-powder formula.
LOOK #2: BEACHY WAVES
Not too tamed, not too wild – these natural-looking curls (Olivia shows two ways to create them) are your go-to for instant gorgeous.
The tools: Either a curling wand (for a slightly more voluminous look); or a curling iron with clamp for a longer, looser vibe.
OLIVIA’S MUST HAVE PRODUCTS
- Body Shake Texturizing Finisher lends natural, plush volume to calmer curls.
- Beach Shake Texturizing Finisher is Olivia’s choice for a bit of separation, shine, and amped-up texture.
LOOK #3: BEND CURL
On those days when you just want a hint of texture to add interest to your hair, this is the trick for a little something-something…especially perfect for shorter-to-medium-length hair.
The tool: A flat iron
OLIVIA’S MUST HAVE PRODUCTS
- Body Shake Texturizing Finisher – the perfect, crystal-clear volumizer that won’t weigh down subtle waves.
LOOK #4: HOLLYWOOD CURLS
Taking the selfie seat for her favorite glammed-up look, Olivia’s highly polished curls are swept to the side and enhanced with blingy barrettes.
The tool: A classic barrel curling iron with clamp; plus a large Velcro roller for bangs.
OLIVIA’S MUST HAVE PRODUCTS
- K-PAK Color Therapy Glossing Oil for out-of-this-world shine and long-haul color protection (especially before heat styling). “When you have a big Hollywood wave, shine enhances that bend and creates reflection in the hair,” says Olivia.
SHOPPING TIME!
You can shop for all of Olivia’s favorite products at Ulta – with special savings for Black Friday and Cyber Monday. Mark your calendar for these steals & deals…
Cyber Monday: November 29th (7 p.m. CST) – November 31st (2 a.m. CST)
Save 30% off Joico’s Color Balance Purple and Color Balance Blue Categories (including liter sizes!)
Watch Olivia show you how
View this post on Instagram
