Want to color without compromise? These 3 damage-free techniques deliver WOW results!
How to take your clients from dull to dazzling in the New Era of Healthy Hair? Our super-savvy Joico pros are sharing expert secrets designed to create extraordinary, damage-free color that lasts, and shine that stuns.
Being the Authority in Healthy Hair
From Joico Global Artistic Director and Brand Ambassador Larisa Love:
THE BLEACH-FREE BRUNETTE
BEFORE
AFTER
Shiny, soft, lustrous, powerful, and delicious! That’s how Joico Global Artistic Director and Brand Ambassador, Larisa Love, describes this milk-chocolatey brunette, which relies on LumiShine to bring on 2X the shine for healthy dimension without any lightener.
Check out Larisa’s tutorial here:
Formula 2 (Gloss): Joico LumiShine Demi-Permanent Liquid Color 7NB with 5 Volume LumiShine Developer
Larisa’s Healthy Haircare Secrets…
Scalp Vitality Refreshing Shampoo:
A gentle yet thorough cleanser that dives deep to support the scalp’s natural protective barrier.
Defy Damage KBOND20 Power Masque:
Super-charged hair repair and bond-building damage control that leaves hair 5X stronger in a single treatment.
Spilling the Tea on Healthy Hair
From Joico Global Technical Director Jeannetta Walker-Rodgers:
TONE DOES THE TRICK
BEFORE
AFTER
When Joico Global Technical Director Jeannetta Walker-Rodgers wants to create a healthy mid-tone brown on a naturally dark-haired client, she turns to Vero K-PAK Color to break the base and Defy Damage to leave the hair strong after a color service. “We have plenty of new, dark growth here. I wanted a medium-brown result to blend in with existing hair color, without depositing a lot of cosmetic dye,” she explains. “Healthy hair color isn’t luck – it’s chemistry. And we’ve cracked the code,” says Jeannetta.
Get Jeannetta’s secrets:
Jeannetta’s Healthy Haircare Secrets…
Defy Damage Protective Shampoo:
Damage-preventing ingredients gently cleanse without roughing up hair’s cuticle or stripping color.
Defy Damage KBOND20 Power Masque:
Super-charged hair repair and bond-building damage control that leaves hair 5X stronger in a single treatment.
Getting to the Root of Healthy Hair
From Joico Brand Content Creator Melissa Maloney:
MAX COVERAGE, MINIMUM FOILS
BEFORE
AFTER
“My client was looking to add some subtle dimension with highlights, and still maintain a lot of her natural color,” explains Melissa Maloney. How do you do that without causing damage and sacrificing hair health? The answer is Melissa’s “15 Full Foil Placement” technique using SilverLight Lightening Powder, LumiShine Demi-Liquids and Scalp Vitality haircare. “This quick technique gives maximum coverage and minimal foils for a true full dimensional color with lots of depth. Using chunky weaves with a deep tease ensures the highlights are noticeable but blended,” she explains.
Formula 2 (Lowlights): Joico LumiShine Demi-Permanent Liquid Color 6NB + 6N with 5 Volume LumiShine Developer
Formula 3 (Root Smudge): Joico LumiShine Demi-Permanent Liquid Color 4SB +4N with 5 Volume LumiShine Developer
Formula 4 ((Gloss): Joico Blonde Life Demi Gloss Toners 9V + 9SB with 5 Volume Blonde Life Coconut Oil Developer
Melissa’s Healthy Scalp Secrets…
Scalp Vitality Refreshing Shampoo:
A gentle yet thorough cleanser that dives deep to support the scalp’s natural protective barrier.
Scalp Vitality Replenishing Essence:
This microbiome-friendly formula goes right to the roots to calm, hydrate, and nourish the scalp.
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