Salon-Style Holiday Curls To Copy At Home20201203092021

Salon-Style Holiday Curls To Copy At Home

HAPPY HOLI-WAVES!Glam Curls With Joico Global Brand Ambassador, Larisa LoveWant to take your holiday look to the “extra” level this season? Try these ...
Holiday Curls & Every Product/Tool/Hack To Master Them20201124093639

Holiday Curls & Every Product/Tool/Hack To Master Them

When it comes to style, some days you go casual; some days you’re jones-ing to kick things up a notch; and occasionally you’re in the mood for all-out...
The Gratitude Journals: How We’re Finding Joi This Year…20201120071503

The Gratitude Journals: How We’re Finding Joi This Year…

We could go all 2020 on you and talk about how many days are left in this challenging year. Or, we could do as the experts recommend and find the silv...
The 911 Rescue When There’s No Time To Shampoo…20201117101321

The 911 Rescue When There’s No Time To Shampoo…

Joico Global Brand Storyteller, Olivia Smalley, is an ace at pulling a hair rabbit out of a hat. And she does it again in this oops-I-overslept video,...
Say Goodbye To Dry: Your Winter Hair Boosters Are Here20201113113323

Say Goodbye To Dry: Your Winter Hair Boosters Are Here

Cold weather, dry indoor heat, flattening hats, and more…winter can hit hair hard. But follow our cold-weather booster plan and you’ll give your locks...
DIY Style: The Return Of The Double Ponytail20201110090319

DIY Style: The Return Of The Double Ponytail

Ponytails are having a 90’s revival moment with the reappearance of “Twin Tails,” – a flirty and fun throwback style that’s easy to negotiate on your ...
Masque Magic: Watch This Hair Transform In Just 20 Minutes20201106091106

Masque Magic: Watch This Hair Transform In Just 20 Minutes

Olivia has a secret to her long, luxuriously-healthy blonde hair. And today, she’s taking us behind the scenes (read: into her bathroom) to show us ho...
True Star Style: How To Create The Iconic Double Chignon20201103093429

True Star Style: How To Create The Iconic Double Chignon

DO THE TWISTWITH JOICO GLOBAL BRAND AMBASSADOR, LARISA LOVELeave it to Joico Global Brand Ambassador, Larisa Love, to put a super-flattering 2020 twis...
The “S” Wave: Step-By Steps For This Brand-New DIY Curl20201028094302

The “S” Wave: Step-By Steps For This Brand-New DIY Curl

It may not be seismic, but Joico Global Artistic Director, Richard Mannah’s cool new curl technique will definitely leave you shook. The unique S-like...
Iconic “Siren” Hair: How To Glam It Up In Minutes20201027081619

Iconic “Siren” Hair: How To Glam It Up In Minutes

CALLING ALL SIRENSFeaturing Joico Artistic Team Member, Leticia McKayRed hair is Hollywood’s calling card; but it’s also a chameleon, as this iconic s...