Looking for a super-quick way to glam up holiday hair when you’re on day one, two, or three since your last shampoo? Joico Global Brand Storyteller, Olivia Smalley, has the answer: Keep both Joico Body Shake and Hair Shake close at hand. The reason will make perfect sense after you watch her perform a side-by-side comparison, bringing her own hair back to life in seconds.
SHAKE VS. SHAKE: THE CONTENDERS
Get the plush, airy, bombshell volume you’ve always wanted with our buildable texturizing spray that’s never stiff or sticky. One hit of the button and the power of Body Shake becomes “abundantly” clear — delivering a bouncy fullness, pollution protection, instant lift and volume in seconds. Formulated with a high-performance combination of Rice Starch and unique Copolymers, you get malleable fullness that’s super natural-looking without a of powdery residue. The ideal foundation for any updo, this quick-drying, last-all-day formula safeguards hair against everything from heat styling to the ravages of the environment.
LIQUID-TO-POWDER TEXTURIZING FINISHER
Shake the unique, flash-dry formula and you’ll instantly know this extraordinary texturizer is like nothing you’ve tried before: Created with Bentonite Clay and Silica for oil absorption and a glam grip, Hair Shake protects strands from pollution and the elements, while delivering a touchable, velvety-soft mega finish that you can spray, layer, and play with to your heart’s content. It’s the perfect foundation for those all-day updos, and drama-filled styles.
NOW LET’S GET THEM IN THE RING
Scenario #1: You washed, dried, styled, and curled your hair today or yesterday.
The Rescue: Body Shake
Spray the dry-mist product liberally throughout your hair and you will literally see and feel instant thickness and volume, with waves/curls springing back to life. Olivia scrunches hair as she goes along to maximize lift.
Scenario #2: You washed, dried, styled, and curled your hair three days ago or longer.
The Rescue: Hair Shake
Because this product starts as a liquid, Olivia shakes the bottle and then spritzes it over her hair, smoothing and pulling on strands as she goes. Why? This helps “push the product into the hair” and also helps her tidy the ends. As it instantly dries to a powder, she begins scrunching hair upwards to refresh strands and build lift. Finally, to pump up extra volume at the crown, she sprays additional Hair Shake at her roots.