Honey Amber Lights20180206174528

Honey Amber Lights

Honey Amber Lights, a sweet and sophisticated spin on rose-gold from Hollywood’s queen bee of blonding, Zoë Carpenter....
Sun Kissed Coastal Blonde20170508161209

Sun Kissed Coastal Blonde

Thanks to our brand-new Blonde Life Power Lightener, a hydrating color revolution that lifts nine+ levels in lightning-fast time....
Desert Taupe Brunette20170218112321

Desert Taupe Brunette

Cool, steely sky meets warm, shimmering sand in our new Vero K-PAK Age Defy Desert Taupe Technique...
Metallic Pop Art20170217142219

Metallic Pop Art

Philip Ring creates this “Optical Illusion” using the new Metallic Muse shades, for a finished look that’s Phil says is like “polished steel,” an “edg...
Smoked Taupe20170216180049

Smoked Taupe

Creamy, decadent, Smoked Taupe is sending out a signal all right: smoldering and sexy! Joico Global Artistic Team Member, Gion Vincent, creates this d...
Mother Aquarius20170215142918

Mother Aquarius

The name of this look was inspired with the yearly Unicorn Tribe spotlight based on a theme. This theme was Tim Burton and zodiac elements. The model ...
Northern Lights20170208153914

Northern Lights

Inspired by the most beautiful light show in the sky, Northern Lights, Larisa wanted to use our two NEW Color Intensity bold shades – Kelly Green and ...
Chambord Night20170208145645

Chambord Night

The exquisite capsule collection he designed exclusively for Vero K-PAK. Gion unveils this deep, mysterious, dimensional take on spicy burgundy right ...
Ribbon Lights20170208111029

Ribbon Lights

This Ribbon Lights Technique is a combo of LumiShine's Natural Red Gold Series infused with subtle highlights that add incredible dimension to fiery h...
Melting Sunset20160505140923

Melting Sunset

“Love” is in the hair with this melting sunset technique by artist and Instagram sensation, Larisa Love....