Make Money This Fall With An All-New Express Menu20210805112234

Make Money This Fall With An All-New Express Menu

CALLING FALL!Featuring Joico Global Brand Ambassador, Larisa Love and Joico Guest Artist, Mai HernandezIt’s almost time to gear up for the excitement ...
The Secret To Perfect Toning: Layer It!20210802143614

The Secret To Perfect Toning: Layer It!

TONERS: THE LAYERING METHODFeaturing Joico Celebrity Artist, Jill Buck, of Salon 901You know the old adage, all good things to those who wait? It’s es...
The St. Tropez Technique: A Sunny Brunette Warm-Up20210722101656

The St. Tropez Technique: A Sunny Brunette Warm-Up

SUNNY ST. TROPEZ Featuring Joico Celebrity Artist, Jill Buck, of Salon 901When your brunette client wants her day in the sun, try this deeply gilded w...
8 Great Blondes For Every Client In Your Book20210716113543

8 Great Blondes For Every Client In Your Book

A BLONDE FOR EVERY HAIR TYPEAsking for “blonde hair” is like asking for yellow. Are you talking Butter? Gold? Lemon? Neon? To help you nail the perfec...
Hero Piece with Larisa Love20210715105802

Hero Piece with Larisa Love

The “Hero Piece” – Hair-Color’s Coolest New TrendFeaturing Joico Global Brand Ambassador, Larisa LoveIf you think the Money Piece is a cool hair-color...
Try The Bomb New Color Technique That Builds Dimension!20210712081506

Try The Bomb New Color Technique That Builds Dimension!

THE TONING BRICK LAYER METHODFeaturing Joico Global Brand Ambassador, Larisa LoveWhen Joico Global Brand Ambassador, Larisa Love, wants to give her cl...
How To Be An Agent Of Healthy Hair For Your Clients20210708112506

How To Be An Agent Of Healthy Hair For Your Clients

HAIR INSURANCEMEET YOUR ADJUSTERSJoico Global Brand Ambassador, Larisa LoveJoico Guest Artist, Ricardo SantiagoWant to be an agent of healthy hair for...
The Secret Reverse Technique: Go Light To Go Dark20210701073224

The Secret Reverse Technique: Go Light To Go Dark

CELEB SECRET: GO LIGHT TO GO DARKFeaturing Joico Celebrity Artist, Jill Buck, of Salon 901Sometimes, it’s all about lift -- even when clients want to ...
These 4 Pros Are Sharing Their Personal Wellness Rituals20210628101756

These 4 Pros Are Sharing Their Personal Wellness Rituals

SELF-CARE VS. HAIR-CAREAs the saying goes: Put on your own oxygen mask first, so you can help others with theirs. It’s true in life, and it’s true in ...
The Money-Making “Money Piece” Is Everything Right Now20210624093411

The Money-Making “Money Piece” Is Everything Right Now

RIGHT ON THE MONEYWith Joico Global Brand Storyteller, Olivia SmalleyMoney Piece – that bold pop of face-framing highlight – is arguably one of the be...