Getting Cool, Staying Cool: A Blonde Handbook20190926110618

Getting Cool, Staying Cool: A Blonde Handbook

“Cool-toned blondes really hit when celebrities like Lady Gaga and the Kardashians took note of the look,” explains color superstar and Cosmoprof Arti...
How To Copy Halsey’s Emmy Awards’ Textured Up-Do20190925155947

How To Copy Halsey’s Emmy Awards’ Textured Up-Do

 View this post on Instagram A post shared by Joico (@joico) on Sep 22, 2019 at 8:13pm PDTThe star: Acclaimed singer, HalseyThe hairdresser:...
Find Joi By Following The Advice Of 3 Joico Superstars20190924134403

Find Joi By Following The Advice Of 3 Joico Superstars

Chad Demchuk / Joico International Guest ArtistYears in the business: 18My advice to a younger Chad:• Don’t ever stop dreaming. Recognize that your lo...
10 Ways to Turn up The Volume20190920090730

10 Ways to Turn up The Volume

1 . Strategic blow-drying“One of my go-to tricks for creating soft volume lies in how I blow-dry hair,” explains Olivia. “I dry it in the opposite dir...
Frederic Aspiras Step-By-Step: Natural Texture, Sexy Curls20190919134023

Frederic Aspiras Step-By-Step: Natural Texture, Sexy Curls

 View this post on Instagram A post shared by FREDERIC ASPIRAS (@fredericaspiras) on Aug 14, 2019 at 3:16pm PDTGet this full volume curls by...
Get The Hair Feels Sweepstakes Grand Prize Winner20190917163204

Get The Hair Feels Sweepstakes Grand Prize Winner

“Get The Hair Feels” Grand Prize Sweepstakes Winner: Hannah Ponce “I’ve been a fan of Larisa Love’s for a couple of years now,” enthuses Hannah. “I th...
Hair Cocktailing: What is it? How Do We Do It?20190912150529

Hair Cocktailing: What is it? How Do We Do It?

Cocktailing 101: On The Menu…Martini: dry, wet, shaken, or stirred: Much the same way a drink is prepared to suit a client’s individual taste, hair co...
How to Talk the Talk: A Consultation Guide20190911085155

How to Talk the Talk: A Consultation Guide

When it comes to communicating effectively with clients, few do it better than Joico Brand Ambassador, Larisa Love, and Joico Guest Artist/Nine Zero O...
Is It Time For A Haircut? These Pros Will Tell You The Truth20190909140917

Is It Time For A Haircut? These Pros Will Tell You The Truth

If you have “normal” hairThe Ideal timing: 8 - 12 weeksWhy: The ends of naturally smooth, healthy hair may become “fragile” or get tangled in a stylin...
Olivia Smalley How-To with Blonde Life20190826095324

Olivia Smalley How-To with Blonde Life

 View this post on Instagram A post shared by Olivia Smalley Cosmoprof Team (@omgartistry) on Jul 28, 2019 at 7:26am PDTStep by Step:1. Prep...