FLORAL DELIVERY
Featuring Joico Global Brand Ambassador, Larisa Love
How to quickly cover gray and give your brunette client a rosy outlook for spring/summer? Try this super-feminine LUMI10 formula from Joico Global Brand Ambassador, Larisa Love: She uses sweet pink and blush tones to bring that luscious dark base to life. “This look is a fast, super-impactful pick-me-up without having to do a full head of highlights. Best part? It gives all the brightness and coverage you still want,” explains Larisa.
Larisa’s inspiration…
“I wanted to give my client, Greta, her confidence back by covering the gray with LUMI10, and adding a pop of fun, bright, rosy color. These tones were inspired by blooming spring flowers –perfect for the warm season ahead.”
What makes it new…
“This is a very modern twist on those Color Intensity fun shades, but with added boldness from a darker (rather than brighter) money piece. The overall look still has a natural feel, while maintaining the brightness that blonde clients love.”
Who’s the perfect client?
“This look is best for someone who is already light; because you must have a metallic- silver under-hue, and that almost always takes more than one session to create. It’s also perfect for a client who wants to have a fun pop of color while still maintaining the look of being blonde.”
First up, let’s talk about LUMI10…
If you haven’t gotten up close and personal with our 10-minute, express-service innovation – LUMI10 Permanent Crème Color – allow us to introduce you! It’s professional permanent hair color that delivers 100% gray coverage and up to 2x the shine in just 10 minutes: With a collection of luscious, deeply pigmented, biz-building shades, this powerful LumiShine collection offers long-lasting, fade-resistant color, designed to increase your creativity and efficiency with speedy results. It’s a get-rich-quick opportunity for you…and your clients! Just some of what Lumi10 will do for you…
Let you fit in lots more clients
Nail 100% gray coverage
Rev up revenue
Double the shine of your gorgeous creations
Add express services – especially for those last-minute clients! -- with ease
Formula 1: (Pre-Tone) BlondeLife Powder Lightener with 5 Volume LumiShine Developer move up to 40 Volume
Formula 2 (Regrowth): LUMI10 Permanent Crème Color 6NG with LUMI10 Dedicated Accelerator
Formula 3 (Mid-Ends Pre-Toner): LumiShine Demi-Permanent Crème 8SB + 10SB
Formula 4 (Root Shadow): LumiShine Demi-Permanent Crème 8NA + 6SB with 5 Volume LumiShine Developer
Formula 5 (Gloss): Joico Color Intensity Hot Pink + Soft Pink + Blush
Post Treatment: Defy Damage ProSeries 2 Bond-Strengthening Color Treatment
The step-by-steps…
Lift with Joico Blonde Life Lightening Powder, starting at a level 5 volume and moving up to end with 40 volume.
Lift to almost the desired level of blonde; with about ten minutes remaining, apply Joico LUMI10 6NG with 22 accelerator developer on the regrowth.
Allow to process for ten minutes; then pre-tone mid-to-ends with Joico LumiShine Demi Permanent Crème 10SB and 8SB, and Violet Quick Toner.
Shadow with Joico LumiShine Demi Permanent Crème 8NA and 6SB.
Finish by applying Joico Intensity in Hot Pink, Soft Pink, and Blush.
The aftercare suggestion:
Colorful Anti-Fade Shampoo:
This brilliant, sulfate-free formula preserves the vibrancy of gorgeous, investment hair color while nourishing each strand; gently cleansing out what you don’t want and leaving behind everything you do. The result is maximum shine, vibrancy, 3X more strength, less breakage…and color vibrancy that lasts up to eight weeks! (Bonus: It smells DELISH.) Apply, lather, rinse, and repeat if desired.
Colorful Anti-Fade Conditioner:
Here’s the key to infusing hair with moisture -- via powerful, sulfate-free ingredients that prevent color from slipping away for the long haul. With big-bang color and pollution protection, plus shine, softness, and tangle-free hydration, this lightweight “guardian of gorgeous” can be used every single day without weighing hair down. Apply to freshly-washed, damp hair, leave in 1 – 2 minutes, then rinse.
Colorful Glow Anti-Fade Serum:
The ultimate out-the-door shine strategy, Glow Beyond gives clients an instant spotlight of radiance that intensely magnifies the richness of hair color, amps up big-time shine and softness, while protecting hair from fading caused by daily exposure to pollution and UV rays. Apply just a few drops after styling, and color-treated hair comes roaring back to life with a transformative, noticeable glow.
Watch Larisa create this feminine, floral-inspired look, here:
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