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WIGGING OUT…
There were wigs – lots of them. Some short, some long, some a combo of the two. And shades of blue that ran the gamut from violet to periwinkle, aqua to ink. Hiding underneath those masterpieces was Gaga’s iconic Platinum White Blonde, which Joico Celebrity Artist, Frederic Aspiras, keeps pristine and healthy, no matter what creations are fashioned for the occasion.
PROTECT THAT BLONDE…
Since uber-pale blonde hair is fragile and susceptible to breakage, the basis for all looks is the Defy Damage System:
“Being on the road can do so much damage to hair. Gaga is not a normal person who styles her hair once a day. We’re talking about someone who gets styled 3 times a day during promos, and I have to take care of her. I am literally the carekeeper for Gaga’s hair. I don’t even know how we’d keep her blonde hair protected without Defy Damage – I think it would literally fall out,” explains Frederic.
Once he’s confident her hair is healthy, Frederic forges ahead with Gaga’s one-of-a-kind Platinum formula:
Color: Touch up level 3-4 roots to level 11 Platinum White Blonde
Prep: Defy Damage ProSeries 1: Bond-Protecting Color Optimizer
Formula 1: Blonde Life Crème Lightener with 20 Volume LumiShine Developer
Formula 2: LumiShine Demi-Permanent Liquid 1 ¼ oz 10SB + ¾ oz Clear with 2 oz 5 Volume LumiShine Developer
Post: Defy Damage ProSeries 2: Bond-Strengthening Color Treatment
Style it Sexy: Wig or no wig, Gaga’s full, voluminously tousled hair is as much a trademark as her instinct to change it up.
Here’s Frederic’s step-by-step routine you can copy to achieve that perfectly imperfect style:
Step 2: Starting at the top of the head, use a medium-size thermal brush to blow-dry a 1-inch section of hair. Use a small clip to secure dried hair into a vertical pin curl. Repeat throughout the hair. Allow to cool. Take all pins out and use cool blast from the blow dryer, then finger comb though hair.
Step 3: Spray Joico Body Shake Texturizing Finisher into hair. Start by shaking well and apply all over dry hair, using fingers to tousle and plump up strands.
Step 4: Tease at crown and sides of head. Use soft boar-bristle paddle brush to comb and smooth out top.
Step 5: Spray Joico Design Works Shaping Spray for soft, touchable-yet-manageable hold.
PRODUCTS USED:
Use of any Joico products on or by any individuals does not warrant or constitute any endorsement except by official spokespersons and representatives of the brand.
