Spread Your Wings with the Butterfly Cut!

WITH JOICO GLOBAL ARTISTIC DIRECTOR, RICHARD MANNAH

before and after hair model: Spread Your Wings with the Butterfly Cut!

Remember that uber-feminine, 90’s era layered haircut sported by supermodels and TV’s blondest lifeguards? It’s new again and spreading like freaking wildfire on TikTok. Joico Global Artistic Director, Richard Mannah, has crafted a perfect rendition, and is bringing all the deets to you today. Frankly, the phrase “social butterfly” has never been more fitting!

Let’s look at the cut…

“The 90’s Butterfly cut is a layering technique that opens up the face area,” explains Richard. A signature look of the decade, it’s piece-y, designed to graze the face with lots of movement, and has long bangs that swoop and expand like the wings of a butterfly.

The metamorphosis…

2023’s version is just as sexy as the original iteration, but Richard has updated it with a unique short-to-long layering technique that creates internal fullness and movement. (Watch his video to see how he unleashes a ton of volume.)

Who can wear this look?

“Anyone with long hair who would like some shape and volume,” says Richard.

The absolute KEY to pulling it off…

Really great styling products! Follow Richard’s step-by-steps designed to bring out the volume, hold, and shine that puts this sexy cut front and center again.

K-PAK Color Therapy Luster Lock Multi-Perfector Daily Shine & Protect Spray: “I spray this into damp hair to detangle, and to protect against thermal damage,” says Richard of Joico’s wonder spray for healthy-looking hair. The silky, leave-in treatment delivers a powerful shield of protection against styling stress, thermal damage, and UV exposure – all of which can fade your hair color. The results are remarkable and visible…2X stronger hair that’s smooth-as-silk with mega shine.

JoiWhip Firm Hold Design Foam: Richard applies this va-va-voom mousse to the roots for extra volume. It delivers extraordinary hold and crunch-free volume in one airy “poof” of protection.

Defy Damage Protective Shield: “I apply this on mid-lengths and ends for protection against thermal damage and to create the healthiest hair possible,” explains Richard. Considered a true damage-defense hero against the harsh effects of UV rays, environmental pollution, and heat tools, it’s used prior to styling, making hair 4 times more resistant to breakage.

Rise Up Powder Spray: With a single, breezy “puff” of product applied to roots, Richard amps up volume on the Butterfly Cut. This innovative styler delivers a super-fine, lightweight powder that disappears into hair, holding strands in place with full, luscious volume, and protecting against pollution.

Body Shake Texturizing Finishing Spray: “I used Body Shake on mid-lengths to ends for extra body and thickness,” explains Richard this style booster. It delivers plush, airy, bombshell volume, minus a stiff or sticky feel, along with pollution protection. One hit of the button and you get malleable fullness that’s super-natural-looking without any powdery residue.

Heat Hero Glossing Thermal Protector: Even though this next-generation hair guardian protects against damage from heat styling, Richard likes to also use it as a finishing spray “for a slight shine on mid-lengths to ends.” Stocked with nourishing Moringa Seed Oil, it imparts a beautiful, glossy shine; locks out hair-dulling pollutants; and even has a heat-activated split-end mender.

Watch Richard create the 90’s Butterfly Cut, here:

 

 

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