With Joico Global Education Expert, Ricardo Santiago

“My inspiration for my client, Alanna, was to brighten her up and get her roots caught back up to her existing blonde,” explains Joico Global Brand Education Expert, Ricardo Santiago, who turned to Blonde Life and LumiShine’s new Demi Liquid shades to nail the look. “This blonde is classic and never goes out of style; it’s always trending,” he explains.
Ricardo’s pro tips…
✩ It’s super universal: “This blonde will work well for anyone! Even if the client isn’t a highlight client ,you can always substitute for lowlights using the same technique.”
✩ Section with purpose: “Follow the natural hairline to create a perfect blend with maximum brightness and coverage. ✩ Bookend the horizontal sections with slices also to add extra brightness, and weave in between to get more dimension and blending.”
✩ Seamless and time-saving: “Sectioning is something that can make any technique unique and this is no exception. If you follow this sectioning and placement, you will find that the amount of work is reduced and the blend is more seamless! It’s also perfect for maintaining balance on both sides, which can often be challenging.”
How he swerves from damage…
✔️ The key to vibrancy, shine, and protection? Start and end every service with Defy Damage ProSeries.
✔️ Pro Series1 is a dry aerosol spray that is applied in short bursts to dry hair prior to any chemical service. It’s designed to protect bonds in the hair from degradation that occurs during color, lightening, perming, and straightening services. Big bonus? There’s no need to reformulate your color, adjust your developer, or change your process timing–just shake the can vigorously, apply to clean dry hair then apply Ricardo’s formula.
✔️ When processing is complete, rinse and apply Defy Damage Shampoo, followed by Pro Series 2 for five minutes. This game-changing product will restore and regenerate bonds while locking in color.
Formula 1 (Lightener): Blonde Life Powder Lightener w/ 5 & 20 Vol Developer
Formula 2 (Toner): LumiShine Demi Liquid in NEW shade 10PV w/ 5 Vol Developer, allow to process for 10 minutes or longer as needed
Post Treatment: Defy Damage ProSeries2 Bond-Strengthening Color Treatment
See Ricardo create Well-Blended Blonde look, here:
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