Speaking Bluntly…About the New Bob! 🗣️

WITH JOICO GLOBAL ARTISTIC DIRECTOR, RICHARD MANNAH

before and after hair model: Speaking Bluntly…About the New Bob

The iconic bob haircut has been around since the days of Cleopatra; and like all good things, it’s evolved, grown up, and even pushed the boundaries a bit. The version that’s trending big-time? Well, bluntly speaking — it puts Cleo’s shape to shame. Joico’s own Global Artistic Director, Richard Mannah, has a riff on this look that’s truly FAB: strong, super-defined, and a perfect way to fake thicker hair. “The bob has been around for thousands of years,” says Richard. “And while it’s a classic shape that will never go out of style; the length, color, fringe, and finish is what makes this 2023 take so new and fresh.”

Richard’s pro tips…

✩ Using a comb helps nail the cut: Cutting hair with a comb allows for zero elevation, explains Richard — which creates minimum graduation. (He also taps around the ears to allow for natural movement and elevation; the key to maintaining a square, clean baseline.)

✩ The right brush helps, too: Richard does a full blowout using a classic Denman brush, because it provides the tension necessary for a super-smooth, even finish – a finish that enables him to go back and check/finalize the haircut’s shape.

✩ It can be tweaked for clients with thick hair: While bobs are great on most hair types, thick/coarse-haired clients may need some finessing. “The underneath area around the back can be graduated shorter for these clients. This will reduce much of the thickness and bulk around the occipital area.”

Richard’s product picks & pointers…

K-PAK Luster Lock Spray on glitter

K-PAK Color Therapy Luster Lock Multi-Perfector Daily Shine & Protect Spray:

Richard loves to use this as a multi-tasking cutting agent. “It detangles the hair and assists in keeping my sections clean as I go along,” he says.

Considered a “wonder spray for healthy-looking hair every day,” the silky, leave-in treatment delivers a powerful shield of protection against styling stress, thermal damage, and UV exposure – all of which can fade your hair color. The results are remarkable and visible…smooth-as-silk hair with mega shine.

Joifull Volumizing Styler bottle

JoiFULL Volumizing Styler:

“This is my blow-drying agent – it plumps up the hair for that overall thickness and volume,” he explains. The unique, hybrid styler delivers the glide power and slip of a silky crème, along with the molding/shaping power typically found in gel products; working in tandem, these two features transform fine hair, creating full, airy volume for 24 hours, while protecting strands against the ravages of humidity and frizz. Bolstered by hair-thickening ingredients, JoiFULL is an amplifier that creates luxurious volume, body, and fullness without any trace of a stiff or crunchy residue.

Heat Hero Web Award Banner

Heat Hero Glossing Thermal Protector:

Richard finishes the cut with our next-generation hair guardian, which springs into action to protect each strand from the assault of thermal styling (like the flat-iron he uses for this bob). Stocked with nourishing Moringa Seed Oil, It imparts a beautiful, glossy shine; locks out hair-dulling pollutants; and even has a heat-activated split-end mender that gets to work the minute you touch hair with a blow-dryer or thermal-styling tool (up to 450 degrees).

JoiMist Firm bottle

JoiMist Firm Protective Finishing Spray:

“I used this on a bristle toothbrush to eliminate those small, unwanted hairs and keep the bob frizz-free and clean looking.” A Level-9 hold multitasker that commits your style to memory with shine, softness, and movement, JoiMist also protects hair from the elements without a crunchy feel.

Joico body shake bottle

Body Shake Texturizing Finishing Spray:

“After my first straight look, I decided to create a second bob look by adding waves with a 1.25-inch curling iron. To finish, I used Body Shake for volume and texture,” explains Richard of this style booster. It delivers plush, airy, bombshell volume, minus a stiff or sticky feel, along with pollution protection. One hit of the button and you get malleable fullness that’s super-natural-looking any powdery residue.

Watch Richard create the Blunt Bob, here:

 

 

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