THE BIG SUMMER HAIR KICK-OFF
Starring…
Joico Global Brand Ambassador, Larisa Love
Joico Global Brand Artistic Director, Richard Mannah
Joico Global Brand Storyteller, Olivia Smalley
Joico Global Brand Education Expert, Ricardo Santiago
With warm-weather months just around the corner, it’s time to get your hair ready for the annual rumble with sun and surf. (Not to mention, split ends, frizz and breakage.) With the help of Joico’s hottest pros, we’ve assembled a star-studded lineup of products, tips, and tricks to help you score gorgeous hair this summer.
#SUMMER HAIR GOALS…
Goal #1: Protect hair from the elements and prevent harm
Score this: Defy Damage
“The Defy Damage line by Joico is the perfect way to set your hair up for success with smart renegade technology: Rose Hip Oil, Arginine, and Keratin work day and night to restore broken bonds and restrengthen the hair,” explains Larisa, who uses it on her fine-textured hair that’s fragile and needs extra care in summer.
Your summer drills:
Use Defy Damage Protective Shield: Defy Damage Sleepover, the bedtime bond-strengthener that protects each strand from daily damage and pollution, reducing breakage, and the appearance of split ends. Smooth it on before you slumber, then rise and shine – literally! “Maybe you’re a bride with a wedding on the horizon. Maybe you’ve finally got some outdoor events to attend. Whatever the schedule, you’ve been styling your hair more than usual and it’s time for a treatment,” says Olivia, who likes to split her hair down the middle and apply the treatment from mid lengths to ends of hair. “I then braid my hair and go to sleep. When you wake up, just run a brush through -- no need to rinse!”
Spray Defy Damage Invincible on hair right before you walk out the door. It provides an invisible cloak of protection against humidity and damaging pollution for a full 24 hours in a lightweight, powerful daily spray. Invincible also keeps frizzy strands at bay, delivering fine-mist protection, a soft, silky glow, and light hold, along with ingredients that guard against thermal damage.
Apply Defy Damage Protective Masque prior to that pool visit. “I like to dampen my hair so my cuticle opens up, and apply a good amount of the Masque, then put my hair up in two donut buns and pin it. This will act as a layer of protection on my hair from the pool water and sun while giving myself a long hair treatment,” explains Larisa.
Protect a braided pool style with Defy Damage Invincible. It provides an invisible cloak of protection against humidity and damaging pollution for a full 24 hours in a lightweight, powerful daily spray. Invincible also keeps frizzy strands at bay, delivering fine-mist protection, a soft, silky glow, and light hold, along with ingredients that guard against thermal damage. “As my hair dries, I spray a good amount of product on, and then braid my hair, so strands aren’t pushed around by the wind,” says Larisa.
Get a nighttime strategy. “I love to use products that repair hair overnight or while I’m out and about, so hair gets healthier and stronger without me having to put any energy or thought into it,” admits Larisa. Defy Damage Sleepover is a hands-off strategy at bedtime that strengthens bonds and protects each strand from daily damage and pollution, reducing breakage, and the appearance of split ends.
Prep hair with Defy Damage Protective Masque. Olivia does a routine she likes to call Masque & Multitask: “Once a week, I apply Defy Damage Protective Masque to my hair; leave it on for 30 minutes while I do another self-care activity of choice (a workout, some time by the pool, you name it),” explains Olivia. “Afterwards, I jump in the shower, rinse out the product, and see instant results.” This magician-of-a-treatment offers protection so powerful, it instantly regenerates bonds, strengthens hair, and protects each strand against splits, breakage, color fade, and the ravages of daily styling.
Revamp 2nd day hair by applying a small amount of Defy Damage Protective Shield to the ends of your hair (emulsify it in your hands first). “It will instantly restyle and refresh your look while getting the damage prevention your hair needs in the summer,” explains Olivia.
Goal #2: Keep fine-to-medium hair well-moisturized
Score this: HydraSplash Collection
“The HydraSplash Collection is ideal if you have dry hair, as it delivers a 24-hour dose of lightweight moisture — especially important after a full day at the beach,” says Richard. With the HydraSplash Collection – a hydration system that includes Shampoo, Conditioner, Gelée Masque, and Replenishing Leave-In treatment – hair is quenched with coconut water and nutrient-rich sea kelp for an instant transformation.
Your summer drills:
Use the HydraSplash Leave-In before and after going to the beach. This balances the parching effects of sun and salt water. Bonus? “If you have natural waves, they’ll look purposeful and healthy,” explains Richard.
If you have fine hair, apply HydraSplash Leave-In from mid-lengths to ends only. Combined with the lightweight formula, this will prevent any heaviness at the roots.
Shampoo hair as soon as you can to remove impurities. HydraSplash Hydrating Shampoo swiftly cleanses away residue (like pool and seawater) without stripping much-needed natural moisture, leaving hair brilliantly clean, soft, and looking healthy.
Detangle those swim snarls with HydraSplash Hydrating Conditioner. It brilliantly detangles and replenishes elasticity with a light-as-air formula, helping avoid breakage when combing out wet strands.
Goal #3: Save your hair-color!
Score this: Colorful Collection
If you love the sun, preserving the integrity of your investment salon color is a must. “To keep the color lasting longer, I recommend using only the best color-retention products at home,” says Ricardo. “The summer sun, salt water, and chlorine can be brutal on any shade of colored hair; but if you use Joico’s new Colorful collection, it will help tremendously in sustaining the vibrancy and preventing fade.” This trio of products – Anti-Fade Shampoo, Conditioner, and Glow Beyond Serum — is specifically formulated with Camellia Oil and Pomegranate Extract to preserve fierce, fabulous, vibrant color long after your appointment.
Your summer drills:
Use Colorful Anti-Fade Shampoo after every swim sesh. Tempted as you may be to cleanse with some harsh clarifying product, remember that those formulas will strip away your hair color just as swiftly as they strip away chlorine and impurities.
Set your summer timer for 8 weeks. That’s. how long Colorful Anti-Fade Conditioner helps your investment shade last…as long as you use it every time you wash your hair. Bonus: It also reduces breakage by up to 70 percent.
Tuck a bottle of Colorful Glow Beyond Anti-Fade Serum into your beach bag. The bottle’s little, but don’t let its size fool you: This mighty glossing serum adds significant punch to your color…not just by protecting hair from UV rays, but also by reducing frizz and adding shine to show off those summer highlights.
