BRING MAY FLOWERS
Featuring Joico Global Brand Ambassador, Larisa Love
They say hair-color inspo can come from anywhere. And Joico Global Brand Ambassador, Larisa Love, is proving the point with a romantic, new Color Intensity look that takes its cue from the soft florals blooming on fashion runways this season.
Larisa’s inspo…
“This look was inspired by Fashion Week 2022. I saw soft tones combined together — like a romantic bouquet created by an artistic florist! I’m also forecasting a lot of mixed metals of silver and gold, combined with pops of color to bring the look together. By incorporating all of those elements, I created something bold but soft … perfect for Spring.
What makes it new…
“This is a very modern twist on those Color Intensity fun shades, but with added boldness from a darker (rather than brighter) money piece. The overall look still has a natural feel, while maintaining the brightness that blonde clients love.”
Who’s the perfect client?
“This look is best for someone who is already light; because you must have a metallic- silver under-hue, and that almost always takes more than one session to create. It’s also perfect for a client who wants to have a fun pop of color while still maintaining the look of being blonde.”
Formula 1: (Pre-Lightening) BlondeLife Powder Lightener starting with 5 Volume and moving up to 40
Formula 2: (Pre-Tone) Blonde Life Quick Tone in Violet + LumiShine Demi Crème 10SB
Formula 3: (Shadow Root) LumiShine Demi Crème 6SB + 6NA
Formula 4: (Overtone) Color Intensity in Tru Lav + a dash of Light Purple for Zone 1 (the money piece). Mauve Amore + Rose for the remainder of the hair
Post treatment: Defy Damage Pro Series2 Bond-Strengthening Color Treatment
The Aftercare Suggestion:
Colorful Anti-Fade Shampoo:
This brilliant, sulfate-free formula preserves the vibrancy of gorgeous, investment hair color while nourishing each strand; gently cleansing out what you don’t want and leaving behind everything you do. The result is maximum shine, vibrancy, 3X more strength, less breakage…and color vibrancy that lasts up to eight weeks! (Bonus: It smells DELISH.) Apply, lather, rinse, and repeat if desired.
Colorful Anti-Fade Conditioner:
Here’s the key to infusing hair with moisture -- via powerful, sulfate-free ingredients that prevent color from slipping away for the long haul. With big-bang color and pollution protection, plus shine, softness, and tangle-free hydration, this lightweight “guardian of gorgeous” can be used every single day without weighing hair down. Apply to freshly-washed, damp hair, leave in 1 – 2 minutes, then rinse.
Colorful Glow Anti-Fade Serum:
The ultimate out-the-door shine strategy, Glow Beyond gives clients an instant spotlight of radiance that intensely magnifies the richness of hair color, amps up big-time shine and softness, while protecting hair from fading caused by daily exposure to pollution and UV rays. Apply just a few drops after styling, and color-treated hair comes roaring back to life with a transformative, noticeable glow.
