CLEAN SWEEP
WITH JOICO GLOBAL ARTISTIC DIRECTOR, RICHARD MANNAH
Have a client looking for a fresh cut for Summer, but not eager to lose all their length? The new “Mid-Length Sweep” from Joico Global Artistic Director, Richard Mannah, solves the problem: This gorgeous, wearable look morphs volume, layers, and length for the perfect, trend-forward compromise. “This look is a mid-length, layered shape with a long fringe to accentuate the face shape, but it still maintains an element of volume around the layers and perimeter,” explains Richard, who was inspired by the supermodel icon, Kate Moss.
Richard’s styling moves…
Before cutting, prep hair with K-PAK Color Therapy Luster Lock Multi-Perfector Daily Shine & Protect Spray: This “wonder spray for healthy-looking hair every day” is a silky, leave-in treatment that that delivers a powerful shield of protection against styling stress, thermal damage, and UV exposure – all of which can fade your hair color. The results are remarkable and visible…smooth-as-silk hair that shines like nobody’s business. Richard loves to use it as a multi-tasking cutting agent.
Before the blow-dry, apply JoiFULL Volumizing Styler: This unique hybrid styler delivers the glide power and slip of a silky crème, along with the molding/shaping power typically found in gel products; working in tandem, these two features transform fine hair, creating full, airy volume for 24 hours, while protecting your strands against the ravages of humidity and frizz. Bolstered by hair-thickening ingredients, JoiFULL is an amplifier that creates luxurious volume, body, and fullness without any trace of a stiff or crunchy residue.
Before you curl, apply Heat Hero Glossing Thermal Protector: Richard uses a curling iron to flip up ends and deliver an off-the-face sweep. But he won’t touch a strand before applying our next-generation hair guardian, which springs into action to protect each strand from the assault of thermal styling.
Here’s what it does for you:
While protecting hair from the damaging effect of heat stylers, Heat Hero imparts a luxurious, glossy sheen.
It also locks out hair-dulling pollutants.
It even has a heat-activated split-end mender that gets to work the minute you touch hair with a blow-dryer or thermal-styling tool.
Heat Hero dials up the protection to 450 degrees!
The easy-spray formula contains nourishing Moringa Seed Oil, to help create healthy, strong, damage-resistant hair.
Before the final ta-da, apply Body Shake Texturizing Finisher: This gives you the plush, airy, bombshell volume in a buildable texturizing spray that’s never stiff or sticky. Formulated with a high-performance combination of Rice Starch and unique Copolymers, you get malleable fullness that’s super natural-looking without a of powdery residue. After spraying it into hair layers, Richard hits strands again with a blow-dryer to amp up the volume and movement.
Watch Richard create the Mid-Length Sweep with step-by-steps, here:
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