The Ice-Blonde Technique That Delivers Blonde Envy


With Joico Global Brand Storyteller, Olivia Smalley

Icy blonde hair before and after coloring

Like the mesmerizing chill of a shimmering glacier, Joico Global Brand Storyteller, Olivia Smalley’s Ice-Blonde technique is one of those can’t-look-away creations. Using Blonde Life and LumiShine toners, she nails a literal curtain of cool – elevating pale blonde hair to high-rise shine. Olivia demos it all here in a quick-and-easy “step-by-step” video:

The “before"

Olivia’s client had cool-blonde hair, but with noticeable grow-out, warm tones, and dry ends.

The “after”

A unified, icy veil of platinum hair, with plenty of dimension and shine.

Here's How Its Done

Prep: Joico Defy Damage ProSeries1 Bond-Protecting Color Optimizer Spray

Step 1: Take fine slice weaves and apply Joico Blonde Life Lightening Powder with 20 Volume LumiShine Developer, starting at the root and feathering down. Repeat throughout the entire head.

Step 2: Process hair.

Step 3: Tone hair with LumiShine Demi Liquid in 10SB and 10V with 5 volume LumiShine Developer, leaving out the front money piece.

Step 4: Process and rinse.

Post: Finish with Defy Damage ProSeries2 Bond-Strengthening Color Treatment


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