HOLLYWOOD GOES NATURAL
Featuring Joico Celebrity Artist, Jill Buck, of Salon 901
You might associate celebrity hair color with major platinum or jet-black looks. But this year, it’s a super-natural vibe that’s got Hollywood hairdressers buzzing. “Natural-looking, “grown-out” color is the number-one request I get,” says Joico Celebrity Artist, Jill Buck of Salon Nine Zero One, who created a sparkling, effortless vibe with Lumi10’s new NG shade.
What you should know about the “effortless” natural look…
“I am absolutely loving the Lumi10 line and was so excited to try out its brand-new NG color,” raves Jill, who uses the shade to create effortless, natural tones that are so on-trend in Hollywood right now. When creating a natural look, remember that less is more. “Really pay attention to keeping the highlights barely there, letting the depth provide contrast so you get sparkle and shine.”
What makes it new…
“This is a very modern twist on those Color Intensity fun shades, but with added boldness from a darker (rather than brighter) money piece. The overall look still has a natural feel, while maintaining the brightness that blonde clients love.”
Who’s the perfect client?
“This look is best for someone who is already light; because you must have a metallic- silver under-hue, and that almost always takes more than one session to create. It’s also perfect for a client who wants to have a fun pop of color while still maintaining the look of being blonde.”
Lumi10 NG made it happen…
If you haven’t gotten up close and personal with our 10-minute, express-service innovation – Lumi10 Permanent Crème Color – allow us to introduce you! It’s professional permanent hair color that delivers 100% gray coverage and up to 2x the shine in just 10 minutes: And in this collection of luscious, deeply pigmented, biz-building tones is a new NG shade that Jill used to create this super-natural, low-maintenance look.
With Joico’s powerful LumiShine innovation, you’ll get long-lasting, fade-resistant color, designed to increase your creativity and efficiency with speedy results. It’s a get-rich-quick opportunity for you…and your clients! Just some of what Lumi10 will do for you…
Let you fit in lots more clients
Nail 100% gray coverage
Rev up revenue
Double the shine of your gorgeous creations
Add express services – especially for those last-minute clients! -- with ease
Get the Formula
Formula 2: (Pre-Tone) BlondeLife Powder Lightener with 20Vol LumiShine Developer
Formula 3: (Gloss) LumiShine Demi Liquid 10NW with 5Vol LumiShine Developer
Jill sent her client home with…
Colorful Anti-Fade Shampoo:
This brilliant, sulfate-free formula preserves the vibrancy of gorgeous, investment hair color while nourishing each strand; gently cleansing out what you don’t want and leaving behind everything you do. The result is maximum shine, vibrancy, 3X more strength, less breakage…and color vibrancy that lasts up to eight weeks! (Bonus: It smells DELISH.) Apply, lather, rinse, and repeat if desired.
Colorful Anti-Fade Conditioner:
Here’s the key to infusing hair with moisture -- via powerful, sulfate-free ingredients that prevent color from slipping away for the long haul. With big-bang color and pollution protection, plus shine, softness, and tangle-free hydration, this lightweight “guardian of gorgeous” can be used every single day without weighing hair down. Apply to freshly-washed, damp hair, leave in 1 – 2 minutes, then rinse.
Colorful Glow Anti-Fade Serum:
The ultimate out-the-door shine strategy, Glow Beyond gives clients an instant spotlight of radiance that intensely magnifies the richness of hair color, amps up big-time shine and softness, while protecting hair from fading caused by daily exposure to pollution and UV rays. Apply just a few drops after styling, and color-treated hair comes roaring back to life with a transformative, noticeable glow.
