Formulas – Joico

Blonde Life Level 12 Toners

Featuring Joico Global Technical Director, Jeannetta Walker-Rodgers

Learn how to use the game-changing release of Blonde Life Level 12 Toners by Joico! Because let’s face it—when blondes leave the salon, they want to be blonde. Joico Global Artistic Director, Jeannetta Walker-Rodgers, introduces breakthrough technology designed to keep your blonde clients their brightest. These sheer, high-lift toners—12N, 12T, and 12V—deliver stunning results without the need for clear, all while providing the essential shine and conditioning every blonde craves.

Watch Jeannetta’s step-by-step video and get the formula, here:

The Formula:

Gloss Formula: Blonde Life Demi Gloss 12(V) Violet + 5 Volume Blonde Life Coconut Oil Developer

blonde curly hair model before treatment

Jeannetta’s Step by Steps

STEP 1:
Pre-lighten globally with Blonde Life Lightening Powder.

STEP 2:
Detangle damp hair for even saturation.

STEP 3:
Apply toner in diagonal forward sections at zone 1, pulling through to ends.

STEP 4:
Repeat in zones 2 and 3.

STEP 5:
Process for 20 minutes.

Blonde Life Level 12 Toners:

Transform your blondes with Joico’s newest Blonde Life Demi Gloss Toners. The new LEVEL 12 shades — our lightest ever — tone your most fragile blondes. Say goodbye to basic blondes and hello to strong, signature blondes in one easy step!

How to Use:

Mixing Instructions:
Mix 1:1 with 5 Volume Blonde Life Coconut Oil Developer. Best applied with a color applicator bottle. When mixing in a bottle, add developer first, then color and shake well.

Timing:
Process for up to 20 minutes or until desired tone is achieved, at room temperature.

Products Used:

Blonde Life Lightening Powder

blonde life developer bottles and coconuts

Blonde Life Coconut Oil Developer

Blonde Life Demi Gloss Toner 12V

Defy Damage Shampoo

Defy Damage KBOND20

More Education on Demand →

Quiet Luxury Highlight and BlondeLife GoldToners

Featuring Joico Blonde Specialist and Brand Storyteller, Olivia Thompson

Say goodbye to dull, and hello to bright, beautiful blonde. Joico Blonde Specialist and Brand Storyteller, Olivia Thompson, introduces our stunning new GOLD shades—9G and 10G—designed to brighten and add warmth to dull blonde hair in one easy step.

Watch Olivia’s step-by-step video and get the formula, here:

The Formula:

Highlight Formula: Blonde Life Lightening Powder + 20 Volume Blonde Life Coconut Oil Developer

Gloss Formula: Blonde Life Demi Gloss 10(G) Gold + 5 Volume Blonde Life Coconut Oil Developer

Olivia’s Step by Steps

STEP 1:
Create a partial babylight highlight with the Lightening Formula from the swirl to the apex.

STEP 2:
Continue the technique from the apex to the front hairline.

STEP 3:
Use diagonal-back partings from the hairline to the mohawk section.

STEP 4:
Create a veil of brightness to connect the sides with the top section.

STEP 5:
Lift to the desired level of lightness. Apply Gloss Formula and process for 20 minutes.

STEP 6:
Finish with Defy Damage KBOND20 Power Masque for 5x stronger hair in one treatment.

Products Used:

Blonde Life Lightening Powder

Blonde Life Coconut Oil Developer

Blonde Life Demi Gloss Toner 10G

Defy Damage Shampoo

Defy Damage KBOND20

More Education on Demand →

LumiShine Mocha + Natural Beige – The Perfect Mocha Brunette!

Lumishine Mocha and Natural Beige model after treatment

Featuring Joico Brand Global Creative Director, Laura Gibson

Looking for an easy way to create perfect mocha brunette hair color? Joico Global Artistic Director, Laura Gibson, has the answer to create a warm and dimensional look using the exciting new LumiShine Permanent Crème Color pairing, Mocha and Natural Beige shades. Watch her step-by-step video and get the Perfect Brunette formula, here:

Watch Laura create her LumiShine Mocha and Natural Beige technique, here:

The Formula:

Highlight Formula: LumiShinePermanent 7NB Natural Beige + 40 Volume LumiShine Developer

Lowlight Formula: LumiShinePermanent 5M Mocha + 5 Volume LumiShine Developer

Lumishine Mocha and Natural Beige model before treatment

Lumishine Mocha and Natural Beige brunette model

NEW MOCHA(M) AND NATURAL BEIGE(NB) PERMANENT COLOR SERIES

These intermixable crème shades open up a world of tempting possibilities for both brunette and blonde hair—while providing 100% gray coverage, built-in bond-building, and nourishing protection that lasts up to 30 shampoos****. Delicious on so many levels!

Laura’s Step by Steps

Lumishine Mocha and Natural Beige Step 1

STEP 1:
Apply Formula 1 in diagonal-partings, over-directing the hair forward to create a diffused line of demarcation. Pro Tip! Apply the base color on both sides of the strand for even saturation and depth building

Lumishine Mocha and Natural Beige Step 2

STEP 2:
Use a foil cut in half to protect the front from the back. Apply Formula 1 in vertical sub-sections from the back to front.

Lumishine Mocha and Natural Beige Step 3

STEP 3:
In diagonal back sub-sections, apply Formula 2, alternating between a fine and thick weave to create ribbons of color throughout the melt.

Lumishine Mocha and Natural Beige Step 4

STEP 4:
Use 6-7 foils in each sub-section.

Lumishine Mocha and Natural Beige Step 5

STEP 5:
Pull Formula 1 through the mid-lengths and ends.

STEP 6:
Process for 35 minutes.

Products Used:

LumiShine Permanent Creme

LumiShine Developer

Defy Damage Shampoo

Defy Damage IN A FLASH

More Education on Demand →

Cool Gray Coverage

Time to color in the fast lane!

LUMI10’s NV series puts vibrant, permanent shades on speed dial – enabling you to express yourself with coveted cool natural violet tones while still achieving up to 100% gray coverage in 10 minutes… our gamechanger for you and your clients.

You want to fit more clients into your daily schedule

You and your client want to minimize person-toperson contact from time spent in the chair

Creating cool, smoldering, smoky looks and controlling unwanted brassy tones with the NV series

You want the results of a traditional root touch-up in a speedy service

You’re looking for a fast color option so you can still accommodate those late-arriving clients or unexpected walk-ins

Larisa's formula

Formula 1 (Base Retouch): LUMI10 Permanent Crème Haircolor 5NV with LUMI10 Dedicated Developer

Formula 2 (Gloss): LumiShine Demi-Permanent Liquid 6NA + 6AA with LumiShine 5 Volume Developer