Foiling – Joico

LumiShine Mocha + Natural Beige – The Perfect Mocha Brunette!

Lumishine Mocha and Natural Beige model after treatment

Featuring Joico Brand Global Creative Director, Laura Gibson

Looking for an easy way to create perfect mocha brunette hair color? Joico Global Artistic Director, Laura Gibson, has the answer to create a warm and dimensional look using the exciting new LumiShine Permanent Crème Color pairing, Mocha and Natural Beige shades. Watch her step-by-step video and get the Perfect Brunette formula, here:

Watch Laura create her LumiShine Mocha and Natural Beige technique, here:

The Formula:

Highlight Formula: LumiShinePermanent 7NB Natural Beige + 40 Volume LumiShine Developer

Lowlight Formula: LumiShinePermanent 5M Mocha + 5 Volume LumiShine Developer

Lumishine Mocha and Natural Beige model before treatment

Lumishine Mocha and Natural Beige brunette model

NEW MOCHA(M) AND NATURAL BEIGE(NB) PERMANENT COLOR SERIES

These intermixable crème shades open up a world of tempting possibilities for both brunette and blonde hair—while providing 100% gray coverage, built-in bond-building, and nourishing protection that lasts up to 30 shampoos****. Delicious on so many levels!

Laura’s Step by Steps

Lumishine Mocha and Natural Beige Step 1

STEP 1:
Apply Formula 1 in diagonal-partings, over-directing the hair forward to create a diffused line of demarcation. Pro Tip! Apply the base color on both sides of the strand for even saturation and depth building

Lumishine Mocha and Natural Beige Step 2

STEP 2:
Use a foil cut in half to protect the front from the back. Apply Formula 1 in vertical sub-sections from the back to front.

Lumishine Mocha and Natural Beige Step 3

STEP 3:
In diagonal back sub-sections, apply Formula 2, alternating between a fine and thick weave to create ribbons of color throughout the melt.

Lumishine Mocha and Natural Beige Step 4

STEP 4:
Use 6-7 foils in each sub-section.

Lumishine Mocha and Natural Beige Step 5

STEP 5:
Pull Formula 1 through the mid-lengths and ends.

STEP 6:
Process for 35 minutes.

Products Used:

LumiShine Permanent Creme

LumiShine Developer

Defy Damage Shampoo

Defy Damage IN A FLASH

More Education on Demand →

Chrome Platinum Toning Technique

Featuring Joico Global Technical Director, Jeannetta Walker-Rodgers

When is it that your level 3 client can come into the salon, one appointment, and leave with this chrome finished look !” says Joico Global Technical Director, Jeannetta Walker-Rodgers. How does she do it? With brand-new Blonde Life Silverlight – the exciting Lightening Powder and Demi-Gloss combo that lets you prime cool, silvery blonde and counteract brassiness WHILE PROCESSING; then tone hair to icy perfection.

“The lift is so much cleaner when coming from very dark bases, and I can really get 9+ levels of lift with Silverlight.” – Jeannetta Walker-Rodgers

Watch Jeannetta create her Chrome Platinum Toning technique, here:

The Formula:

Lightening Formula (new growth): Blonde Life SilverLight Lightening Powder + 5 Volume and 20 Volume Blonde Life Coconut Oil Developer

Toner Formula: Blonde Life Demi Gloss ¾ 9 Titanium + ¼ 10 Titanium t + 5 Volume Blonde Life Coconut Oil Developer

SilverLight Lightening Powder:

blonde life silverlight can with mylar background

• Helps prime hair while processing to prepare for cool/silver blondes.

• The charcoal-infused formula counteracts brassiness while processing hair.

• Delivers up to 9+ levels of lift.

• Builds bonds for strong blondes.

• Doesn’t transfer when rinsing.

• Strengthens hair, making it 2x more resistant to breakage.*

• Ideal when your client wants on-trend cool, gray, ash, or silver-toned blonde hair.

• Pairs perfectly with NEW Blonde Life Demi Gloss Steel Shades.

*Against combing breakage on damaged hair; when used with Joico Blonde Life Brightening Masque vs. a non-conditioning bleach.

Discover SilverLight

Jeannetta Walker-Rodger’s Step by Steps

STEP 1:
Divide the hair into four subsections

STEP 2:
Use Olivia’s Apply lightener from the nape to the top of the section in a horizontal pattern. Enclose in foils.

STEP 3:
Repeat these application steps in the front of the head

STEP 4:
Apply the Toner Formula to the regrowth and feather it into the mid-shaft to create a shadow root.

STEP 5:
Pull the formula through to the ends. Process up to 10 minutes.

STEP 6:
Finish with Defy Damage Shampoo and Defy Damage KBOND20 Power Masque . Leave on for five minutes before rinsing.

Products Used:

Blonde Life SilverLight Lightening Powder

Coconut Oil Developer 20 vol bottle with coconuts

Blonde Life Coconut Oil Developer

LumiShine Developer

LumiShine Demi-Permanent Liquid

Blonde Life Demi Gloss

Defy Damage Shampoo

Defy Damage KBOND20

More Education on Demand →

Smoke Show Blonde

Featuring Joico Brand Storyteller & Blonde Specialist , Olivia Thompson

Looking for an easy way to create that flawless, titanium-blonde clients are clamoring for? Joico Brand Storyteller, Olivia Thompson, has the answer: a cool and charcoal-y “Smokeshow” technique using Blonde Life Silverlight – the exciting new Lightening Powder and Demi-Gloss pairing that lets you prime your cool, silvery blondes and counteract brassiness WHILE PROCESSING; then tone them to icy perfection. Watch her step-by-step video and get the Smokeshow formula, here:

Watch Olivia create her Smokeshow Blonde technique:

The Formula:

Lightening Formula (new growth): Blonde Life SilverLight Lightening Powder + 20 Volume Blonde Life Coconut Oil Developer
Lightening Formula (mids-ends): Blonde Life SilverLight Lightening Powder + 10 Volume Blonde Life Coconut Oil Developer (Shampoo out with Joico Color Balance Purple Shampoo)
Gloss Formula: Blonde Life Demi Gloss 10T Titanium + 5 Volume Blonde Life Coconut Oil Developer

blonde life demi gloss 10t model before treatment

blonde life demi gloss 10t model after treatment

SilverLight Lightening Powder:

• Helps prime hair while processing to prepare for cool/silver blondes.

• The charcoal-infused formula counteracts brassiness while processing hair.

• Delivers up to 9+ levels of lift.

• Builds bonds for strong blondes.

• Doesn’t transfer when rinsing.

• Strengthens hair, making it 2x more resistant to breakage.*

• Ideal when your client wants on-trend cool, gray, ash, or silver-toned blonde hair.

• Pairs perfectly with NEW Blonde Life Demi Gloss Steel Shades.

*Against combing breakage on damaged hair; when used with Joico Blonde Life Brightening Masque vs. a non-conditioning bleach.

Discover SilverLight

Olivia’s Step by Steps

STEP 1:
Work side to side in diagonal back partings, alternating slices and weaves, in the back of the head

STEP 2:
Use Olivia’s Hot Pocket Foil Folding technique to allow the lightener to expand. (Scroll up to watch the video and learn how!)

STEP 3:
To place foils flat-against-the-scalp foil, use Olivia’s Pinky Pointer Technique: Use two fingers on either side to hold it completely flat against the head, and apply it with the opposite hand.

STEP 4:
Apply Lightening Formula horizontally through the mohawk section.

STEP 5:
Use Blonde Life Violet Shampoo to prep the hair before toning with Blonde Life Demi Gloss 10T + 5 Volume Blonde Life Coconut Oil Developer.

STEP 6:
Finish with Defy Damage KBOND20 Power Masque for 5X stronger hair* in just one treatment.

Products Used:

Blonde Life SilverLight Lightening Powder

Blonde Life Coconut Oil Developer

LumiShine Developer

LumiShine Demi-Permanent Liquid

Blonde Life Demi Gloss

Defy Damage Shampoo

Defy Damage KBOND20

More Education on Demand →

Smoked-Pearl Blonde

Featuring Joico Global Artistic Director, Laura Gibson

“If you’ve ever stressed about taking a dark brunette to a cool-toned blonde, my Smoked-Pearl Blonding technique will change your life!” says Joico Global Artistic Director, Laura Gibson. How does she do it? With brand-new Blonde Life Silverlight – the exciting Lightening Powder and Demi-Gloss combo that lets you prime cool, silvery blonde and counteract brassiness WHILE PROCESSING; then tone hair to icy perfection.

“SilverLights is perfect for delivering platinum or cool-toned blonde results to even the darkest of hair.” – Laura Gibson

Watch Laura create her Smoked-Pearl Blonding technique:

The Formula:

Lightening Formula (new growth): Blonde Life SilverLight Lightening Powder + 20 Volume Blonde Life Coconut Oil Developer
Root Tap Formula: LumiShine Demi-Permanent Liquid 5N Natural + 6NB Natural Beige + 5 Volume LumiShine Developer
Gloss Formula: Blonde Life Demi Gloss 9BV Blue Violet + 5 Volume Blonde Life Coconut Oil Developer

SilverLight Lightening Powder:

• Helps prime hair while processing to prepare for cool/silver blondes.

• The charcoal-infused formula counteracts brassiness while processing hair.

• Delivers up to 9+ levels of lift.

• Builds bonds for strong blondes.

• Doesn’t transfer when rinsing.

• Strengthens hair, making it 2x more resistant to breakage.*

• Ideal when your client wants on-trend cool, gray, ash, or silver-toned blonde hair.

• Pairs perfectly with NEW Blonde Life Demi Gloss Steel Shades.

*Against combing breakage on damaged hair; when used with Joico Blonde Life Brightening Masque vs. a non-conditioning bleach.

Discover SilverLight

Laura’s Step by Steps

STEP 1:
Divide the hair into 6 subsections.

STEP 2:
With the Lightening Formula, place foils diagonally in the nape and horizontally above the occipital bone.

STEP 3:
Repeat the application method on the sides of the head. Diagonal placement on the hairline and horizontally in the interior.

STEP 4:
In the front, follow the natural curve of the hairline to place foils. Apply in back to back foils.

STEP 5:
In the mohawk, leave 1/8th of an inch between each foil to create maximum brightness

laura gibson holding defy damage kbond20 in salon

STEP 6:
Finish with Defy Damage Shampoo and Defy Damage KBOND20 Power Masque. Leave on for five minutes before rinsing.

Products Used:

Blonde Life SilverLight Lightening Powder

Blonde Life Coconut Oil Developer

LumiShine Developer

LumiShine Demi-Permanent Liquid

Blonde Life Demi Gloss

Defy Damage Shampoo

Defy Damage KBOND20

More Education on Demand →

Warm Copper Balayage

Already loving the ten-minute gray coverage benefits of LUMI10 our permanent crème color superstar?

Get ready to watch Joico Global Brand Education Expert, Ricardo Santiago, create a dazzling, dimensional natural-copper look using our new NC shade – it’s a perfect biz-building color that delivers those intensely gingery red tones in a multitude of levels, from blondes to light brown hair; celebrating the fierce fire of popular copper.

If you haven’t gotten up close and personal with our 10-minute, express-service innovation – Lumi10 Permanent Crème Color – allow us to introduce you! It’s professional permanent hair color that delivers 100% gray coverage and up to 2x the shine in just 10 minutes: With this powerful LumiShine innovation, you’ll get long-lasting, fade-resistant color, designed to increase your creativity and efficiency with speedy results. It’s a get-rich-quick opportunity for you…and your clients! Just some of what Lumi10 will do for you…

Ricardo’s formulaPrep: Defy Damage ProSeries1 Bond-Protecting Color Optimizing Spray

Formula 1: (Foils highlights) Blonde Life Powder Lightener with Lumishine 10 Volume Developer

Formula 2: (Balayage) Blonde Life Balayage Lightener with LumiShine 30 Volume Developer

Formula 3: (Shadow Root) LUMI10 5NC + LUMI10 Developer

Formula 4: (Gloss) LumiShine Demi Liquid 7NC + LumiShine 5 Volume Developer (Process 5-20 Minutes)

Final Step: Defy Damage ProSeries2 Bond- Strengthening Color Treatment

Let you fit in lots more clients

Nail 100% gray coverage

Rev up revenue

Double the shine of your gorgeous creations

Add express services – especially for those last-minute clients! -- with ease

Pro Tips

Pro Tip 1:
For a feather weight balayage application, keep your wrist straight and lightly bounce the product onto the hair.

Pro Tip 2:
For a blended look on the front hairline, alternate between weaves and slices.

Pro Tip 3:
For a quick balayage application take large sections. Apply the lightener to the front of the section for high impact.

Pro Tip 4:
For a seamless blend apply your gloss formula from root to ends.

Products Used

Blonde Life Lightening Powder

Lumishine 10 Volume Developer

Blonde Life Balayage Lightener

More Education on Demand →

LumiShine Mocha + Natural Beige – The Perfect Mocha Brunette!

Chrome Platinum Toning Technique

Smoke Show Blonde

Smoked-Pearl Blonde

Warm Copper Balayage

Already loving the ten-minute gray coverage benefits of LUMI10 our permanent crème color superstar?

Pro Tips

Products Used

Your match: Inner Joi Hydrate Collection

Your match: Inner Joi Strengthen Collection

Your match: Inner Joi Preserve Collection

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