5 Reasons Your Hair is Dry in Summer20200626091917
Summer may be the season of fun, but it can also be the hardest on your hair. In addition to harsh elements and outdoor activities stripping strands o...
Fine-Hair Tricks From Pros-In-The-Know20200619080837
what Joico Global Artistic Director, Richard Mannah, has to say…“Fine hair can be flat, limp, greasy, and lifeless; and that makes it hard to manage,”...
Bubble Curls You Can’t Blow…20200616095327
“Everyone knows how much I love heatless waves,” teased Olivia on her Insta video. “These bubble curls are so simple to do; and actually lasted four d...
Your Personal Joi Handbook From Richard Mannah20200612111707
Heed the “P’s”Pain propels you to your purpose and begins the process of taking action in your life.Persistence leads to pleasure and achieving your g...
Beachy Curls With a 90’s Twist: The Easy How-To20200609101054
Loose, beachy waves are still hugely popular. But Larisa gives them a unique twist by throwing in a throwback 90’s move – the addition of two small po...
No Commitment-Bangs: Try This Fake-Out Trick20200529145454
How to fake 'em ‘til you make ‘em with Joico Celebrity Artist, Jill Buck. Bangs are great. Except when they aren’t. And once you take the plunge, it’s...
The Quarantine Quiz: What’s Your Lockdown Look?20200529140301
A new, home-bound lifestyle = a new look, a new routine, a new attitude. But we’re guessing that even sheltering-in-place can’t keep a true glamour-gi...
No Time For A Blowout? Try This Fake-It Trick20200528121831
Joico Brand Storyteller, Olivia Smalley’s Latest Hair HackThe elusive, perfect blowout: Nine times out of ten, it requires a round brush, an endless d...
Overnight Curls with A Scarf20200519085800
“This hack is now my official favorite,” says Joico Brand Storyteller, Olivia Smalley, the artist famous for blowing up the internet with a curl trick...
The Easiest Little Hair Trick You’ll Ever “Do”20200512114909
“Ready to start doing your hair in more than just a ponytail!?,” Jill Buck asked her legions of Instagram followers. We’re guessing she got a resoundi...