Joi-Ful New Year’s Resolutions20210105095033

Joi-Ful New Year’s Resolutions

#1: Add a new recipeIt’s all-too-easy to get into a food rut (particularly when dining out is limited). So make it a habit to regularly check sites li...
Shake Vs. Shake: Watch Them Battle For Hair Hero!20201218090948

Shake Vs. Shake: Watch Them Battle For Hair Hero!

Looking for a super-quick way to glam up holiday hair when you’re on day one, two, or three since your last shampoo? Joico Global Brand Storyteller, O...
The Holiday Do-It-Yourself ‘Do: 5 Products, 5 Minutes20201215111917

The Holiday Do-It-Yourself ‘Do: 5 Products, 5 Minutes

With Joico Celebrity Artist, Jill Buck, of 901 Salon. It doesn’t take mad skills to create this sexy, sizzling, holiday hair look. But it does take a ...
Dull & Dry? Watch These Winter-Hair Transformations…20201212060015

Dull & Dry? Watch These Winter-Hair Transformations…

Is your hair looking frightful this winter? If dryness, dullness, and damage don’t show signs of stopping, let Joico Celebrity Artist, Jill Buck, of S...
Getting Creative: Our Pros Share Their 2020 Holiday Rituals20201210093553

Getting Creative: Our Pros Share Their 2020 Holiday Rituals

Celebrating long-held traditions is an important part of the holiday season. But this year, finding ways to safely experience that joi is both harder ...
The Giveback Sweepstakes Winners20201209080647

The Giveback Sweepstakes Winners

LIVE FROM THE WINNERS’ CIRCLELet’s Meet the Big Give-Back Sweeps Recipients…Joi has been spreading across the country, as dozens of lucky hairdressers...
The DIY Hack That Creates A Faux Ombre…20201204090806

The DIY Hack That Creates A Faux Ombre…

FAKE IT ‘TIL YOU MAKE IT: FAUX ROOTSFeaturing Joico Global Brand Storyteller, Olivia SmalleyJoico Global Brand Storyteller, Olivia Smalley, is known f...
Salon-Style Holiday Curls To Copy At Home20201203092021

Salon-Style Holiday Curls To Copy At Home

HAPPY HOLI-WAVES!Glam Curls With Joico Global Brand Ambassador, Larisa LoveWant to take your holiday look to the “extra” level this season? Try these ...
Holiday Curls & Every Product/Tool/Hack To Master Them20201124093639

Holiday Curls & Every Product/Tool/Hack To Master Them

When it comes to style, some days you go casual; some days you’re jones-ing to kick things up a notch; and occasionally you’re in the mood for all-out...
The Gratitude Journals: How We’re Finding Joi This Year…20201120071503

The Gratitude Journals: How We’re Finding Joi This Year…

We could go all 2020 on you and talk about how many days are left in this challenging year. Or, we could do as the experts recommend and find the silv...