Be Your Own Winter-Hair Detective: A Search & Rescue Guide20210126170356

Be Your Own Winter-Hair Detective: A Search & Rescue Guide

WINTER-HAIR DETECTIVEPuzzling over your dry, dull, cold-weather hair is like trying to solve a whodunit novel; all the clues are there, you just can’t...
How To Stop Washing Your Hair Color Down The Drain20210122100311

How To Stop Washing Your Hair Color Down The Drain

Whether you’re getting to the salon less frequently these days, or just eager to hold onto your investment hair color for a few extra weeks, these mak...
Watch This Pro Wash The Brass Right Outta Her Blonde20210119103919

Watch This Pro Wash The Brass Right Outta Her Blonde

SHAMPOO FOR A COOL ‘DOWith Joico Global Brand Storyteller, Olivia SmalleyIf anyone is willing to prove the power of Color Balance Purple Shampoo, it’s...
Joi-Ful New Year’s Resolutions20210105095033

Joi-Ful New Year’s Resolutions

#1: Add a new recipeIt’s all-too-easy to get into a food rut (particularly when dining out is limited). So make it a habit to regularly check sites li...
Shake Vs. Shake: Watch Them Battle For Hair Hero!20201218090948

Shake Vs. Shake: Watch Them Battle For Hair Hero!

Looking for a super-quick way to glam up holiday hair when you’re on day one, two, or three since your last shampoo? Joico Global Brand Storyteller, O...
The Holiday Do-It-Yourself ‘Do: 5 Products, 5 Minutes20201215111917

The Holiday Do-It-Yourself ‘Do: 5 Products, 5 Minutes

With Joico Celebrity Artist, Jill Buck, of 901 Salon. It doesn’t take mad skills to create this sexy, sizzling, holiday hair look. But it does take a ...
Dull & Dry? Watch These Winter-Hair Transformations…20201212060015

Dull & Dry? Watch These Winter-Hair Transformations…

Is your hair looking frightful this winter? If dryness, dullness, and damage don’t show signs of stopping, let Joico Celebrity Artist, Jill Buck, of S...
Getting Creative: Our Pros Share Their 2020 Holiday Rituals20201210093553

Getting Creative: Our Pros Share Their 2020 Holiday Rituals

Celebrating long-held traditions is an important part of the holiday season. But this year, finding ways to safely experience that joi is both harder ...
The Giveback Sweepstakes Winners20201209080647

The Giveback Sweepstakes Winners

LIVE FROM THE WINNERS’ CIRCLELet’s Meet the Big Give-Back Sweeps Recipients…Joi has been spreading across the country, as dozens of lucky hairdressers...
The DIY Hack That Creates A Faux Ombre…20201204090806

The DIY Hack That Creates A Faux Ombre…

FAKE IT ‘TIL YOU MAKE IT: FAUX ROOTSFeaturing Joico Global Brand Storyteller, Olivia SmalleyJoico Global Brand Storyteller, Olivia Smalley, is known f...