WHICH CLEAN HAIRCARE PRODUCTS ARE RIGHT FOR YOU
With These How-To’s, You Won’t Blow Bubble Braids!20210406072945
With These How-To’s, You Won’t Blow Bubble Braids!
DIY “BUBBLE BRAIDS"Featuring Joico Guest Artist, Mai HernandezLooking for a fun and flirty way to keep misbehaving hair out of your face? Then try the...
Hair-Wash Hacks: A Down-And-Dirty ‘Do Guide!20210330100547
Hair-Wash Hacks: A Down-And-Dirty ‘Do Guide!
HAIR-WASH HACKSWith Joico Global Brand Storyteller, Olivia Smalley“I know, I know,” wrote Joico Global Brand Storyteller, Olivia Smalley, on her IG “h...
The Glam “Dirty-Day” Pony: No Hair-Wash Needed20210326092704
The Glam “Dirty-Day” Pony: No Hair-Wash Needed
THE DIRTY-DAY PONYTAILWith Joico Global Brand Ambassador, Larisa LoveSometimes, the simplest things are the smartest. And that’s the case with Larisa’...
One Cool Cat: Doja Cat’s Grammy Hair How-To’s20210322103033
One Cool Cat: Doja Cat’s Grammy Hair How-To’s
DOJA CAT’S GRAMMY HAIRFEATURING CELEBRITY STYLIST, JARED HENDERSONRapper Doja Cat rocked this year’s Grammy Awards – not just for her electrifying per...
The Enduring Celebration of Iconic Black-Hair Looks20210308083734
The Enduring Celebration of Iconic Black-Hair Looks
TRULY TIMELESSIconic Black HairstylesPerhaps the most powerful tool of self-expression, Black hair is a cultural calling card of proud personal identi...
Make All Your Fine-Hair Wishes Come True With JoiFULL20210305101415
Make All Your Fine-Hair Wishes Come True With JoiFULL
DREAM BIG! MEET THE JOIFULL COLLECTIONWith Joico Global Brand Storyteller, Olivia SmalleyEven Joico Global Brand Storyteller, Olivia Smalley -- whose ...
Roots, Rise & Influence: A Retrospective of Textured Hair20210225150850
Roots, Rise & Influence: A Retrospective of Textured Hair
BLACK HAIR-STORYRoots, Rise, and Influence: A Retrospective of Textured Hair1000 BC: The Appearance of “Dreadlocks”One of the earliest known reference...
We’ve Got Some Tik Tok Fun In Store For You!20210225095938
We’ve Got Some Tik Tok Fun In Store For You!
TIK TALK!As the slogan goes, Make every second count. And @Joico is doing just that -- live on Tik Tok with exciting new tips, tricks, and demo videos...
Our Pros Reveal Do’s & Don’ts For Black Hair Care20210223105045
Our Pros Reveal Do’s & Don’ts For Black Hair Care
FACTS & FICTION: A BLACK HAIR-CARE GUIDEOur pros’ favorite products for natural hairKeeping natural, textured hair in glorious condition takes som...
Meet The Woman Who Blazed Historic Trails For Textured Hair20210217095537
Meet The Woman Who Blazed Historic Trails For Textured Hair
MADAM C.J. WALKEREntrepreneur. Philanthropist. Political and Social Activist. Embed from Getty Imageswindow.gie=window.gie||function(c){(gie.q=gie.q||...
