We’ve Got Your Mother’s Day Covered With Joi-ful Gifts20210504103222
Celebrating the Momma in your life may continue to look a little different this year; so take a peek at the fun ideas/gifts we’ve curated for you to m...
Guardians Of Glam: A Comic Book For Your…HAIR20210429125546
GUARDIANS OF GLAM TO THE RESCUE!All funny stuff aside, we can’t think of a better way to demonstrate just how heroic our new rescue stylers are than b...
Pull Our Your Curling Irons: It’s Heat Hero To The Rescue!20210427095903
FROM ZERO TO HEROIntroducing Heat Hero Thermal Styling ProtectorFlat ironing today? No prob. A hot blow-dry sesh? Piece of cake….Why are we so unconce...
8 Star Beauty Influencers Take Defy Damage On A Joi Ride20210423103916
MANY HAPPY HAIR RETURNSWant to see true joi go viral? Get ready for the launch of our #HairHappy Campaign, as some of beauty’s top influencers get pos...
We’re Joi-Fully Saving The Environment. Come Join Us!20210421161514
THE JOI OF EARTH DAYWe’ve found a way to keep the power of Earth Day going all year long. And you can, too! Joico and Henkel Beauty Care Professional ...
Gentle Joi! We’ve Got The PETA Seal Of Approval20210420093626
As a hair-care company built on the foundation of joi, we’re committed to creating haircare and hair coloring products, using the latest in technologi...
The Fierce And Firm Gel That’s Perfect For Men’s Hair20210413100541
THE WELL-GROOMED GUYFeaturing Joico Celebrity Artist, Jill Buck, of Salon 901When Joico Celebrity Artist, Jill Buck, of Salon Nine Zero One, wants to ...
With These How-To’s, You Won’t Blow Bubble Braids!20210406072945
DIY “BUBBLE BRAIDS"Featuring Joico Guest Artist, Mai HernandezLooking for a fun and flirty way to keep misbehaving hair out of your face? Then try the...
Hair-Wash Hacks: A Down-And-Dirty ‘Do Guide!20210330100547
HAIR-WASH HACKSWith Joico Global Brand Storyteller, Olivia Smalley“I know, I know,” wrote Joico Global Brand Storyteller, Olivia Smalley, on her IG “h...
The Glam “Dirty-Day” Pony: No Hair-Wash Needed20210326092704
THE DIRTY-DAY PONYTAILWith Joico Global Brand Ambassador, Larisa LoveSometimes, the simplest things are the smartest. And that’s the case with Larisa’...