WHICH CLEAN HAIRCARE PRODUCTS ARE RIGHT FOR YOU
8 Star Beauty Influencers Take Defy Damage On A Joi Ride20210423103916
8 Star Beauty Influencers Take Defy Damage On A Joi Ride
MANY HAPPY HAIR RETURNSWant to see true joi go viral? Get ready for the launch of our #HairHappy Campaign, as some of beauty’s top influencers get pos...
We’re Joi-Fully Saving The Environment. Come Join Us!20210421161514
We’re Joi-Fully Saving The Environment. Come Join Us!
THE JOI OF EARTH DAYWe’ve found a way to keep the power of Earth Day going all year long. And you can, too! Joico and Henkel Beauty Care Professional ...
Gentle Joi! We’ve Got The PETA Seal Of Approval20210420093626
Gentle Joi! We’ve Got The PETA Seal Of Approval
As a hair-care company built on the foundation of joi, we’re committed to creating haircare and hair coloring products, using the latest in technologi...
The Fierce And Firm Gel That’s Perfect For Men’s Hair20210413100541
The Fierce And Firm Gel That’s Perfect For Men’s Hair
THE WELL-GROOMED GUYFeaturing Joico Celebrity Artist, Jill Buck, of Salon 901When Joico Celebrity Artist, Jill Buck, of Salon Nine Zero One, wants to ...
With These How-To’s, You Won’t Blow Bubble Braids!20210406072945
With These How-To’s, You Won’t Blow Bubble Braids!
DIY “BUBBLE BRAIDS"Featuring Joico Guest Artist, Mai HernandezLooking for a fun and flirty way to keep misbehaving hair out of your face? Then try the...
Hair-Wash Hacks: A Down-And-Dirty ‘Do Guide!20210330100547
Hair-Wash Hacks: A Down-And-Dirty ‘Do Guide!
HAIR-WASH HACKSWith Joico Global Brand Storyteller, Olivia Smalley“I know, I know,” wrote Joico Global Brand Storyteller, Olivia Smalley, on her IG “h...
The Glam “Dirty-Day” Pony: No Hair-Wash Needed20210326092704
The Glam “Dirty-Day” Pony: No Hair-Wash Needed
THE DIRTY-DAY PONYTAILWith Joico Global Brand Ambassador, Larisa LoveSometimes, the simplest things are the smartest. And that’s the case with Larisa’...
One Cool Cat: Doja Cat’s Grammy Hair How-To’s20210322103033
One Cool Cat: Doja Cat’s Grammy Hair How-To’s
DOJA CAT’S GRAMMY HAIRFEATURING CELEBRITY STYLIST, JARED HENDERSONRapper Doja Cat rocked this year’s Grammy Awards – not just for her electrifying per...
The Enduring Celebration of Iconic Black-Hair Looks20210308083734
The Enduring Celebration of Iconic Black-Hair Looks
TRULY TIMELESSIconic Black HairstylesPerhaps the most powerful tool of self-expression, Black hair is a cultural calling card of proud personal identi...
Make All Your Fine-Hair Wishes Come True With JoiFULL20210305101415
Make All Your Fine-Hair Wishes Come True With JoiFULL
DREAM BIG! MEET THE JOIFULL COLLECTIONWith Joico Global Brand Storyteller, Olivia SmalleyEven Joico Global Brand Storyteller, Olivia Smalley -- whose ...
