Summer Hair Kick Off

THE BIG SUMMER HAIR KICK-OFF

Featuring Joico Global Brand Ambassador, Larisa Love

Women in pool on float

IT’S MEMORIAL DAY
Summer, sun, and surf are on the horizon. But so, potentially, are split ends, frizzy strands, and breakage. With the help of Joico Global Brand Ambassador, Larisa Love, we’re tweaking your beauty routine to get your hair through the hotter months unscathed.

THE SITUATION

You’ve got fine hair and it always get fried in summer

LARISA LOVE SAYS

“Fine-textured hair, like mine, is very fragile and needs extra care – and the best products – to protect it. The Defy Damage line by Joico is the perfect way to set your hair up for success with smart renegade technology: Rose Hip Oil, Arginine, and Keratin work day and night to restore broken bonds and restrengthen the hair.”

DO THIS

Use Defy Damage Sleepover, the bedtime bond-strengthener that protects each strand from daily damage and pollution, reducing breakage, and the appearance of split ends. Smooth it on before you slumber, then rise and shine – literally!

Spray Defy Damage Invincible on hair right before you walk out the door. It provides an invisible cloak of protection against humidity and damaging pollution for a full 24 hours in a lightweight, powerful daily spray. Invincible also keeps frizzy strands at bay, delivering fine-mist protection, a soft, silky glow, and light hold, along with ingredients that guard against thermal damage.

THE SITUATION

You’re spending the day at the beach or pool

LARISA LOVE SAYS

“It’s important to have a plan on how and what to use on your hair before you start laying out in the sun this summer.”

DO THIS

Apply Defy Damage Protective Masque prior to that pool visit. “I like to dampen my hair so my cuticle opens up, and apply a good amount of the Masque, then put my hair up in two donut buns and pin it. This will act as a layer of protection on my hair from the pool water and sun while giving myself a long hair treatment,” explains Larisa.

Protect hair with K-PAK Color Therapy Luster Lock Glossing Oil and Defy Damage Protective Shield before the beach for the ultimate one-two punch of thermal protection. “As my hair dries, I spray a good amount of Invincible on and braid my hair, so strands aren’t pushed around by the wind.”

Wear a wide-brim hat or bandana to add an extra layer of protection.

THE SITUATION

You’ve got no time to fuss with haircare

LARISA LOVE SAYS

“When traveling, protecting my hair is a must; so I pack my bag with certain products I can’t live without.”

DO THIS

Take your Defy Damage Home Care Collection on the road. “The Shampoo, Conditioner, Masque, Shield, Invincible, and Sleepover go everywhere with me,” says Larisa.

Add Heat Hero to the mix. “If I’m going out at night, I spray Heat Hero before styling my hair.” This next-generation hair guardian springs into action to protect each strand from the assault of thermal styling; delivering a shield that not only puts a barrier between each strand and any heat-styling tool or blow-dryer in your repertoire; but also infuses and fortifies hair with a healthy, glossy sheen that locks out dulling pollutants. Formulated with nourishing Moringa Seed Oil, a rich source of antioxidants, Vitamins A and E, Zinc, and Silica—all fundamental to creating healthy, strong, damage resistant hair – Heat Hero helps to boost shine and softness.

THE SITUATION

You’re on vacay but still want your hair to look bomb

LARISA LOVE SAYS

“When traveling, protecting my hair is a must; so I pack my bag with certain products I can’t live without.”

DO THIS

Take your Defy Damage Home Care Collection on the road. “The Shampoo, Conditioner, Masque, Shield, Invincible, and Sleepover go everywhere with me,” says Larisa.

Add Heat Hero to the mix. “If I’m going out at night, I spray Heat Hero before styling my hair.” This next-generation hair guardian springs into action to protect each strand from the assault of thermal styling; delivering a shield that not only puts a barrier between each strand and any heat-styling tool or blow-dryer in your repertoire; but also infuses and fortifies hair with a healthy, glossy sheen that locks out dulling pollutants. Formulated with nourishing Moringa Seed Oil, a rich source of antioxidants, Vitamins A and E, Zinc, and Silica—all fundamental to creating healthy, strong, damage resistant hair – Heat Hero helps to boost shine and softness.