THE BIG BLONDE 5
Living The Blonde Life with Joico Global Brand Storyteller, Olivia Smalley
Want to know how Joico Global Brand Storyteller, Olivia Smalley, lives the Blonde Life? With 5 fierce products that are at arm’s length every single day. “I’ve gone through a serious commitment and journey with my blonde hair,” says the fair-haired pro, whose long, trademark mane is gorgeous beyond the pale. She has a regular routine to keep it beautiful – and she’s sharing a peek into that home-care regimen today. Come with us and watch….
STEP 1: TWICE A WEEK, SHE CLEANSES WITH BLONDE LIFE SHAMPOO
Never lose your cool again with this brass-neutralizing, sulfate-free cleanser that instantly kicks those unwanted yellow tones to the curb. With powerful ingredients that fight frizz, add hydration, and take a gentle hand with fragile, highlighted strands, your blonde hair becomes bright, brilliant, and gleamingly gorgeous. Directions: Saturate hair thoroughly with warm water, then work in a good dollop of Shampoo, gently massaging into a lather. Rinse and repeat if necessary.
STEP 2: TWICE A WEEK, SHE MOISTURIZES WITH BLONDE LIFE BRIGHTENING CONDITIONER
Experience the lightness of a lotion and science of a serum with this deeply-nourishing, daily Conditioner that hydrates highlighted blonde hair without weighing strands down. Thanks to an exotic blend of rich Tamanu and Manoi oils, your delicate strands will be treated to maximum shine, frizz-fighting power, and gleaming, on-tone blonde that combs through like a dream. Directions: Distribute a small amount evenly to freshly-washed hair; leave in for one minute, then rinse.
STEP 3: ONCE A WEEK, SHE GOES DEEP WITH BLONDE LIFE BRIGHTENING MASQUE
Take hair out of hiding with this illuminating treatment that hydrates highlighted blondes, softens each strand, and amps up the gleam factor by banishing unwanted trace minerals that can lead to dullness and yellow tones. Thanks to exotic ingredients, like rich Tamanu and Manoi oils, you’ll get a crystal-clear, frizz-free finish in just one easy, 5-minute treatment. Directions: Apply to freshly-cleansed, damp hair. Leave on 3 – 5 minutes; rinse. Use one or more times per week as needed.
STEP 4: ONCE A WEEK, SHE COOLS THINGS OFF WITH BLONDE LIFE VIOLET SMOOTHING FOAM
With just a dollop of this Foam styler in your highlighted ‘do, you’ll have the coolest, bounciest blonde around. Targeted to instantly counteract those warm, brassy tones that creep into blonde hair, this multitasker delivers smooth strands, movement, and softness without a stiff or sticky feel. Fortified with exotic oils and the power of violet, icy highlights are yours in minutes. Directions: Shake well and dispense a small amount into hands. Apply evenly to clean, damp hair; style as usual.
STEP 5: EVERY TIME SHE STYLES, SHE BRINGS ON THE GLEAM WITH BRILLIANT GLOW BRIGHTENING OIL
Get ready for a radiance that shines an instant mega-spotlight on highlighted blonde hair! Just a drop or two of this glistening formula — stocked with exotic Monoi and Tamanu Oils to nourish and protect each delicate strand, banish frizz, and create 7X more strength – and hair is transformed. Watch as your blonde becomes instantly silky, smooth, and gorgeously gleaming. Directions: Apply 1 – 2 pumps to dry or damp hair, work through, and style as usual.