How To Host A Joi-ful “Friendsgiving!” ?20211109065649

How To Host A Joi-ful “Friendsgiving!” ?

A FAB “FRIENDSGIVING”Looking to create an extra-joi-ful Thanksgiving this year? Take your cue from Joico Global Brand Ambassador, Larisa Love, and tur...
Defy Damage Protects Natural Hair20211105125755

Defy Damage Protects Natural Hair

NATURAL DAMAGE CONTROLWhen you want a gorgeous head of natural hair, bypassing damage is at the top of the to-do list. Grab these must-have tips to ke...
This Year’s Hottest Celeb Costume: Star Power!?20211029105356

This Year’s Hottest Celeb Costume: Star Power!?

HOLLYWOOD HALLOWEENFeaturing Joico Global Brand Storyteller, Olivia SmalleyWant to partner up and rock a costume right off the red carpet this year? T...
Purr-fect Hair For Halloween! ? ?20211022171633

Purr-fect Hair For Halloween! ? ?

PRETTY KITTYWanna get cat calls this Halloween? Try this purr-fectly fierce and fast look from Joico Celebrity Artist, Jill Buck, of Salon Nine Zero O...
Copy Doja Cat’s Award-Show Hair… ?20211021092325

Copy Doja Cat’s Award-Show Hair… ?

ONE COOL DOJA CATFeaturing Joico Celebrity Hairstylist, JStayReadyShe walked the carpet, she hosted, she performed, and she even took home a major win...
This Beautiful Bridal ‘Do Morphs For The After-Party20211019133451

This Beautiful Bridal ‘Do Morphs For The After-Party

SAY I ‘DOWith Joico Celebrity Artist, Jill Buck, of 901 SalonHere’s some wedding-day genius from Joico Celebrity Artist, Jill Buck, of LA’s Nine Zero ...
Richard Mannah’s High Pony Look20211012075702

Richard Mannah’s High Pony Look

THE POP-STAR PONYWith Joico Global Artistic Director, Richard MannahThe pop-star ponytail is on a high note. Like, a reach-for-the-stars kind of high ...
LUMI10 Quiz20211001143847

LUMI10 Quiz

AN IL-LUMI-NATING QUIZ!Feel the need for speed when you step into the salon? Lots of people do; but everyone’s got a different reason for wanting thei...
Easy Fall Braids That Look Profesh!20210928145354

Easy Fall Braids That Look Profesh!

THE BRAIDED BUNCHWith Joico Celebrity Artist, Jill Buck, of 901 SalonFall hair has a major plot twist, thanks to Joico Celebrity Artist, Jill Buck, of...
We Asked Our Pros To Take A “Shelfie!”20210924150625

We Asked Our Pros To Take A “Shelfie!”

What’s better than snapping a pic of your face? Snapping a pic of your can’t-live-without hair products! Come take a sneak peek at the ride-or-die bea...