Meet The Woman Who Blazed Historic Trails For Textured Hair20210217095537

Meet The Woman Who Blazed Historic Trails For Textured Hair

MADAM C.J. WALKEREntrepreneur. Philanthropist. Political and Social Activist. Embed from Getty Imageswindow.gie=window.gie||function(c){(gie.q=gie.q||...
5 Heartfelt Ways To Have The Best (Distanced) Valentine’s Day20210205091251

5 Heartfelt Ways To Have The Best (Distanced) Valentine’s Day

IT’S VALEN-TIMESCan you think of a better time to spread the love than February 2021? Everyone’s favorite heartfelt holiday may not look like wine, ro...
5 Valentine Gift Ideas That Will Fill Hearts With Joi20210202110643

5 Valentine Gift Ideas That Will Fill Hearts With Joi

5 Valentine Gift Ideas That Will Fill Hearts With JoiHow to spread the love this Valentine’s Day? With unique, joi-filled gifts that truly speak from ...
Joi-Ful New Year’s Resolutions20210105095033

Joi-Ful New Year’s Resolutions

#1: Add a new recipeIt’s all-too-easy to get into a food rut (particularly when dining out is limited). So make it a habit to regularly check sites li...
Getting Creative: Our Pros Share Their 2020 Holiday Rituals20201210093553

Getting Creative: Our Pros Share Their 2020 Holiday Rituals

Celebrating long-held traditions is an important part of the holiday season. But this year, finding ways to safely experience that joi is both harder ...
The Giveback Sweepstakes Winners20201209080647

The Giveback Sweepstakes Winners

LIVE FROM THE WINNERS’ CIRCLELet’s Meet the Big Give-Back Sweeps Recipients…Joi has been spreading across the country, as dozens of lucky hairdressers...
The Gratitude Journals: How We’re Finding Joi This Year…20201120071503

The Gratitude Journals: How We’re Finding Joi This Year…

We could go all 2020 on you and talk about how many days are left in this challenging year. Or, we could do as the experts recommend and find the silv...
True Star Style: How To Create The Iconic Double Chignon20201103093429

True Star Style: How To Create The Iconic Double Chignon

DO THE TWISTWITH JOICO GLOBAL BRAND AMBASSADOR, LARISA LOVELeave it to Joico Global Brand Ambassador, Larisa Love, to put a super-flattering 2020 twis...
The Joi Of Giving: Create Hair And Care20201020085744

The Joi Of Giving: Create Hair And Care

Every day is pretty exciting when you’re a Hollywood hairdresser, like Joico Celebrity Artist, Jill Buck, of LA’s Nine Zero One Salon. But no days are...
10 Gorgeous Blonde Looks For Fall20201013093022

10 Gorgeous Blonde Looks For Fall

FALL INTO BLONDESo, there’s that annual hair-color ritual where people go darker for fall. But what if you’re a blonde – a proud blonde – who wants to...