The Saturday-Night Ponytail Featuring Joico Advisor, Kelly Mcgowan20201016085453
You’ve got Day 2 hair (otherwise known as, you didn’t wash it)…and need a quickie ‘do for your textured hair that’ll get you out the door in style. Jo...
THAT Iconic 70’s Layered Hair How-To’s20200925085848
That iconic, chandelier-layered haircut so celebrated in the 70’s is having another moment. (Honestly – we’re not sure the sexy, graduated look has ev...
Hollywood’s Most Beloved Short Haircuts How To20200918084017
Any hairstylist will tell you that healthy, shiny, radiant color is the secret to bringing a perfect haircut to life. And for Joico Global Artistic Di...
The NEW “Rachel” Haircut20200908114031
It was an iconic international hair phenomenon that sparked a fever for deliberate, multi-level shag styles. And Joico Guest Artist, Mai Hernandez, ha...
Celeb How-To: Recreate Gaga’s Rain On Me Look20200715145953
Joico Celebrity Artist, Frederic Aspiras, is working his color magic again: This time, for Gaga’s new music video – Rain On Me -- with Ariana Grande. ...
The Summer Hairstyle That Only Looks Hard20200703073331
You’ve likely seen those can’t-look-away hair demo videos online – the ones where stylists pull and mold strands into masterpiece works of art. Head’s...
Gaga’s Colorful Half-Up/Half-Down Video Look20200702102303
The gorg half-up/half-down ponytailed look created by Joico Celebrity Artist, Frederic Aspiras, for Gaga’s new music video with Ariana Grande is a tot...
Gaga’s Pre SB54 Hair Show20200210161422
View this post on Instagram A post shared by FREDERIC ASPIRAS (@fredericaspiras) on Feb 2, 2020 at 12:44pm PSTWIGGING OUT…There were wigs –...
Copy Gaga’s ELLE Cover Look In Minutes20191126092049
How-to get the #Joico look View this post on Instagram A post shared by Joico (@joico) on Nov 8, 2019 at 7:47pm PSTSTEP-BY-STEP1. Start with...
DIY Gaga-Inspired Looks with Joico Celebrity Guest Artist, Frederic Aspiras20191114105806
LOOK #1: A classic updoThe vision: Aspiras took the look down memory lane by channeling a Holly Go-Lightly-esque style for Gaga’s big night at the Osc...