WHICH CLEAN HAIRCARE PRODUCTS ARE RIGHT FOR YOU
Power Platinum Blonde20190307115329
Power Platinum Blonde
Celebrity colorist, Denis De Souza, shows you how to recreate this fierce Platinum Power Blonde, dazzling technique, and learn about the products that...
Carmel Contour20190204165723
Carmel Contour
Love the shape-shifting magic of contouring? Now reveal your clients’ #nofilter best with Caramel Contour, an incredible feat of sculpting and highlig...
Get Denis’s Hollywood Platinum Pearl Formula…20190122164519
Get Denis’s Hollywood Platinum Pearl Formula…
Learn how Joico Celebrity Haircolorist Denis De Souza swiftly lifts his megastar following to platinum perfection using his Platinum Pearl blonding te...
Learn This Colorful “Break The Rules” Look20190122162540
Learn This Colorful “Break The Rules” Look
FAST FACTS...THE ARCHITECT:Joico Educator, Melody SparrowTHE LOOK:“Break The Rules”THE GOAL:A feminine unicorn vibe in which the pastels pop “almost l...
Rosé All Day20180219163942
Rosé All Day
From chic and sophisticated to modern and edgy, I know you will love these new Pearl Pastels by Joico Color Intensity. Follow my signature pastel melt...
Iridescent Dust20180219161216
Iridescent Dust
It’s time to get creative with new hair color that’s wearable and more modern, so I’m going to show you how to create this iridescent dust look using ...
Crème D’Blonde20180215124706
Crème D’Blonde
Marisa Marino, Celebrity Colorist and Senior Stylist at 901 Salon in West Hollywood, as she shows you her Crème D’Blonde Technique using Joi Color Sys...
Cream and Sugar20180212133813
Cream and Sugar
Denis De Souza shows you how to lift your blonde to new heights without sacrificing shiny, healthy hair with Joico’s NEW Blonde Life Hyper High Lift P...
Silver Blue Siren20180207110642
Silver Blue Siren
Mirror, mirror on the wall, who’s the fairest and coolest of them all? With LumiShine’s NEW Silver Blue Series, it can be any brunette who sits in you...
Flash Blonde20180206214507
Flash Blonde
JOIn Denis DeSouza, celebrity colorist for JOICO as he shares Flash Blonde, a super quick and easy blonding technique that delivers a gorgeous, perfec...
