Brilliant Brunette20160306160900

Brilliant Brunette

The perfect formula to add dimension and depth to levels 4-6....
Royal Brunette20160306153545

Royal Brunette

Brassy results leaving you blue? Denis De Souza shows you how to create this lustrous, cool blonde color without a hint of brassiness....
Neon Color Wave20160225175721

Neon Color Wave

Brave the sea of mermaid hair with this neon color wave formula.Color IntensityStep 1: Apply level 9 silver toner formula (below). Really over mix to ...
Blonde Evolution20160225165914

Blonde Evolution

“There is power in Joico’s K-PAK Crème lightener to maintain the integrity of the hair and achieve results like this.” – Zoe CarpenterCOLOR FORMULASSt...
Confetti Collection20160219165627

Confetti Collection

Joico Color International Artistic Director, takes us step by step through a sweet yet edgy look that’s bursting with candy-colored vibrancy and unbel...
Ageless Brunette20160218120002

Ageless Brunette

Our Ageless Brunette: a brilliant brunette technique from colorist extraordinaire, Eric Mayes, that uses a trio of application techniques to create a...
Xtra Red20160218103220

Xtra Red

This technique calls for opposites in placement and tone: one side horizontal/diagonal placement with shades ranging from copper to red to purple; the...
Vivacious Red20160217114215

Vivacious Red

This exclusive technique relies on a trio of application styles to create a beautifully balanced, universally flattering red that transforms every cli...
Sugar-Spun Blonde20160215173755

Sugar-Spun Blonde

This dimensional shade is modern, easily maintained, and the perfect accent for naturally lighter hair. Superstar teen Taylor Swift is one of the most...
Bronde Color Melt20160215135104

Bronde Color Melt

Ricardo’s client was self bleaching to be blonde, hence the extremely warm base blonde into cooler blonde ends. She's also a natural level 3, and had ...