The Butterfly Money-Piece Technique: Blonde & Beautiful20210225122612

The Butterfly Money-Piece Technique: Blonde & Beautiful

THE BUTTERFLY MONEY-PIECEWith Joico Global Brand Storyteller, Olivia SmalleyFanning out at the front of the face like a beautiful blonde butterfly spr...
The “Cotton Candy Queen” Technique: Hilary Duff’s New Blue ‘Do20210224092428

The “Cotton Candy Queen” Technique: Hilary Duff’s New Blue ‘Do

COTTON-CANDY QUEEN” TECHNIQUE With Salon 901Stars, Nikki Lee and Riawna Capri “Hilary is no stranger to a fun hair color,” explains Nikki Lee of the m...
Secret-Menu Trick To Remove Unwanted Red Hair Color20210222114451

Secret-Menu Trick To Remove Unwanted Red Hair Color

THE IRONY OF RED HAIR COLOR…Why is working with red so confounding? Because – bizarrely – it’s the most fade-prone hair color in the spectrum (gingers...
Peach Tones: The Perfect Pick For Blondes And Redheads20210211111134

Peach Tones: The Perfect Pick For Blondes And Redheads

PEACHES-AND-CREAM TECHNIQUEWith Joico Celebrity Artist, Jill Buck Of Salon 901Hair-color trends may come and go, but according to Joico Celebrity Art...
Platinum Rain20210211093939

Platinum Rain

“Being able to trust your product’s performance is so important. Whether I’m working behind the chair or on stage, I know I can count on Blonde Life L...
Fierce Fireworks! Get Katy Perry’s Platinum-Ice Color20210129094831

Fierce Fireworks! Get Katy Perry’s Platinum-Ice Color

KATY PERRY’S PLATINUM CELEBRATIONFeaturing Joico Guest Artist, Rick Henry View this post on Instagram A post shared by Joico (@joico)As patr...
Gaga’s Gorg Hair At The Inauguration20210127103658

Gaga’s Gorg Hair At The Inauguration

GAGA’S UPLIFTING UPDO: THE “HALO BRAID”Featuring Joico Celebrity Artist, Frederic AspirasOh, say, did you see Gaga’s gorgeous inaugural updo, styled b...
The Root Shadow Formula That Bridges Brunette And Blonde20210125091356

The Root Shadow Formula That Bridges Brunette And Blonde

WHEN BROWN GOES BLONDEWith Joico Celebrity Artist, Jill Buck Of Salon 901Want the path to the most perfect grow-out on your brunette clients with majo...
2 Perfect, Secret-Menu Root Taps For Luscious Red Hair20210118092809

2 Perfect, Secret-Menu Root Taps For Luscious Red Hair

SECRET-MENU REVEAL: ROOT TAPS FOR REDHEADSFeaturing Joico Celebrity Artist, Jill Buck, of Salon 901Want to create that perfect depth at the crown of y...
Introducing Ice-Edge: The Coolest Money-Piece Technique20210114094742

Introducing Ice-Edge: The Coolest Money-Piece Technique

Who doesn’t melt over an icy white blonde? Certainly not Joico artists, who jumped at the chance to join our Ice-Queen Challenge and create cool-as-ca...