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Psst…Pink Things Up

LOVE THIS!Featuring Joico Global Brand Ambassador, Larisa LoveThe month of love is here…the perfect time to put your heart and soul into creating a lo...
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Fast-Track Color For A Cautious Client

IN AND OUTFeaturing Joico Global Brand Storyteller, Olivia Smalley“Cautious Cassie” has been living the sheltered life this year. But when her pandemi...
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3 Color Looks: 10-Minutes Each!

IN & OUTFeaturing Joico Global Brand Ambassador, Larisa LoveHow does Joico Global Brand Ambassador, Larisa Love, color three clients in record tim...
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Last Minute Lisa Gray Coverage Fast

NEED.COLOR.NOW!With Joico Educator, Kelly McGowanYour phone is blowing up with texts from your client. It’s 7 a.m. and she’s noticed a few stray grays...
The Warmed-Up Winter Brunette20220106134836

The Warmed-Up Winter Brunette

WINTER’S CARAMEL BRUNETTEWith Joico Celebrity Artist, Jill Buck, of 901 SalonNeed to warm up for winter? Check out this yummy caramel-drizzle brunette...
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Now premiering: Gaga’s red-carpet look! ?

NOW PREMIERING: GAGA!Featuring Joico Celebrity Artist, Frederic AspirasThe movie might be Italian, but the hair Gaga rolled out for the NY premiere of...
The Amazing Updated Brunette!20211213145419

The Amazing Updated Brunette!

BRUNETTE, BUT BETTERFeaturing Joico Celebrity Artist, Jill Buck, of Salon 901“I love when my brunette clients are ready for a change!” enthuses Joico ...
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Gray-denial client? Meet Lumi10!?‍?

SILVER LININGWith Joico Global Brand Ambassador, Larisa LoveWhen Joico Global Brand Ambassador, Larisa Love, gets a client who just can’t quite own he...
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LUMI10 For Jamie Chung: Fast & Fab!

JAMIE LOVES LUMI10With Joico Global Brand Ambassador, Larisa LoveIt was time for a touch-up. Actress Jamie Chung needed something fabulous…and FAST. S...
Every Shade Of Red For Fall…20211104124636

Every Shade Of Red For Fall…

RED-HOT FALLWe’ve been keeping a close eye on the luscious, burnished reds you’ve been unleashing this season – proof-positive that this fiery color s...