WHICH CLEAN HAIRCARE PRODUCTS ARE RIGHT FOR YOU
Now premiering: Gaga’s red-carpet look! ?20211214131053
Now premiering: Gaga’s red-carpet look! ?
NOW PREMIERING: GAGA!Featuring Joico Celebrity Artist, Frederic AspirasThe movie might be Italian, but the hair Gaga rolled out for the NY premiere of...
The Amazing Updated Brunette!20211213145419
The Amazing Updated Brunette!
BRUNETTE, BUT BETTERFeaturing Joico Celebrity Artist, Jill Buck, of Salon 901“I love when my brunette clients are ready for a change!” enthuses Joico ...
Gray-denial client? Meet Lumi10!??20211202095136
Gray-denial client? Meet Lumi10!??
SILVER LININGWith Joico Global Brand Ambassador, Larisa LoveWhen Joico Global Brand Ambassador, Larisa Love, gets a client who just can’t quite own he...
LUMI10 For Jamie Chung: Fast & Fab!20211124130014
LUMI10 For Jamie Chung: Fast & Fab!
JAMIE LOVES LUMI10With Joico Global Brand Ambassador, Larisa LoveIt was time for a touch-up. Actress Jamie Chung needed something fabulous…and FAST. S...
Every Shade Of Red For Fall…20211104124636
Every Shade Of Red For Fall…
RED-HOT FALLWe’ve been keeping a close eye on the luscious, burnished reds you’ve been unleashing this season – proof-positive that this fiery color s...
Your LumiShine Cheat Sheet: All Your Color Needs Covered20211010185724
Your LumiShine Cheat Sheet: All Your Color Needs Covered
THE LUMISHINE CHEAT SHEETLooking to switch up your color for Fall? LumiShine has you totally covered: From dazzling demis to mega-shine permanent colo...
The NEW Platinum: It’s Warmer!20211007111431
The NEW Platinum: It’s Warmer!
THE NEW PLATINUM!Featuring Joico Celebrity Artist, Jill Buck, of Salon 901Get ready for platinum blonde with a whole new vibe from Joico Celebrity Art...
Try These FALLyage Color Looks!20210916114824
Try These FALLyage Color Looks!
IT’S FALL-YAGE SEASON!You’ve heard of Balayage…and Foilyage…and now, it’s time to meet FALLyage – the perfect pairing of warm, deep, cozy tones for fa...
The Ultimate Red Hair Color Technique!20210913161224
The Ultimate Red Hair Color Technique!
RED’S ON FIRE!Featuring Joico Global Brand Ambassador, Larisa LoveWHY THIS LOOK... LARISA EXPLAINS“The trick to creating super-dimensional reds is com...
Last Minute Lisa with Lumi1020210908111614
Last Minute Lisa with Lumi10
LAST-MINUTE WITH LUMI10With Joico Global Brand Storyteller, Olivia SmalleyYOU KNOW HER WELL: LAST-MINUTE LISAThat adorable client who texts you at the...
