The Happy Map: Your Path to Inner Joi20200127084855
If there were a pill for guaranteed happiness, we’d all be on a lifetime prescription. But the one thing science HAS proven is that finding a sense of...
“Silver Plated”….The Look, The Lesson, The Pow20200122152007
Joico Brand Storyteller, Olivia Smalley, was jumping for joi. One of her very favorite clients (who had moved across the country) was back in her chai...
Get Kristin Stewart’s Edgy Blonde Highlights20200122101137
View this post on Instagram A post shared by Joico (@joico) on Jan 10, 2020 at 10:16am PSTHere’s the down-low on this cool combo of dark-me...
Winter Hair Woes? It’s Time To Meet Your Masque20200114160638
My summer-blonde hair has lost its pizazz…To the rescue: Blonde Life Brightening MasqueBecause: It instantly hydrates bleached, double-processed, or h...
These 2 Hot Pros Are Determined To Build Your Biz!20200110125050
WELCOME ABOARD!We couldn’t be more thrilled to roll out the welcome mat for two superstar hairdressing talents, both of whom have made a major mark on...
Take A Trip Down Memory Lane With 2019’s Fav Looks20191230122013
LOOK #1 View this post on Instagram A post shared by Joico (@joico) on Jul 17, 2019 at 6:32am PDT#joiful Tip: “I used @Joico Defy Damage Pro...
The Best Nine Zero One Beauty Coach Moments With Julianne Hough20191227154750
It was a triumphant moment, indeed, when superstar Hollywood hairdressers, Riawna Capri and Nikki Lee, shared their story of success with an audience ...
Holiday Hair Hacks: 5 Golden Rules20191217094246
Pre-func with products to get your hair in perfect conditionHere’s a no brainer: Healthy, vibrant, shiny hair is easier to work with than dull, dry st...
How To Get Through A Glam Weekend WITHOUT Shampoo!20191212145733
Let The Weekend Begin...CosmoProf Artistic Team Member, Olivia Smalley, isn’t just a genius hairdresser; she’s also a super-busy social butterfly, who...
Here’s Your Hand-Picked Holiday Playlist!20191126215210
Looking for some joi-ful tunes this holiday season? We turned to some of Joico’s favorite hair artists, who hand-picked the greatest holiday hits just...