The Shine Theory: Why LumiShine Defines Fall 2025
This fall, the hottest accessory isn’t a new bag or boots—it’s shine. More than a finishing touch, shine is the star of every transformation, delivering the color brilliance clients are craving this season. That’s the power of The Shine Theory: a color philosophy built on luminous results and healthy, head-turning radiance.
At the heart of it all is Joico LumiShine Demi-Permanent Liquid Color—your go-to for glossing, root melting, and lowlighting. With LumiShine, stylists can create rich, multi-dimensional shades that glow from every angle. Here, three pros share their must-try Shine Theory looks for fall, guaranteed to fill your chair with seasonal shine requests.
Butterscotch
Balayage
Fall is the season of golden light—and Joico Global Artistic Director and Brand Ambassador Larisa Love captures that glow perfectly with her Butterscotch Balayage transformation. The inspiration? Shine, in all its forms.
By blending lowlights, a balayage color melt and a finishing gloss on pre-lightened hair, Larisa creates a look that radiates health, dimension and mirror-like shine.
The glossy, dimensional finish makes it an instant fall favorite, as clients seek out lived-in looks that still deliver maximum radiance.
Larisa’s Pro Tip: Always finish a color transformation with shine-enhancing styling. Larisa swears by Joico’s NEW Dream Blowout Glass 72HR Frizz Fighter to create a smooth finish that resists humidity while ensuring the look lasts days beyond the salon visit.
Watch Larisa’s tutorial in action:
Formula 1 (Lightener):
Joico Blonde Life Balayage Lightener with 20-35 Volume Blonde Life Coconut Oil Developer
Formula 2 (Base):
Joico LumiShine Demi-Permanent Liquid Color 7NB with 5 Volume LumiShine Developer
Formula 3 (Root Shadow):
Joico Blonde Life Demi Gloss Toners 8N with 5 Volume Blonde Life Coconut Oil Developer
Formula 4 (Mids to Ends Gloss):
Joico Blonde Life Demi Gloss Toners 10G with 5 Volume Blonde Life Coconut Oil Developer
Hair Care:
Joico Defy Damage Protective Shampoo and KBOND20 Power Masque
Warm
Auburn
Cooler weather calls for warmer tones—and Joico Content Creator Melissa Maloney’s Warm Auburn is the ultimate fall transition shade. Ideal for clients with grown-out highlights, this technique seamlessly melts color for a natural, lived-in vibe that glows with autumnal depth.
What makes it stand out is the balance: it’s rich and vibrant without looking brassy, hollow or artificial. For clients curious about experimenting with red but hesitant about going too bold, this is the perfect compromise—dimensional, wearable and radiantly shiny.
As clients shift to cozier wardrobes and deeper hues this season, this auburn option is poised to become a go-to request.
Watch Melissa turn grown-out highlights into a fall masterpiece:
Formula 1 (Root Smudge):
Joico LumiShine Demi-Permanent Liquid Color 4NWB+ 5NC equal parts with 5 Volume LumiShine Developer
Formula 2 (Gloss):
Joico LumiShine Demi-Permanent Liquid Color 6WC + 7WC equal parts with 5 Volume LumiShine Developer
Hair Care:
Joico K-PAK Color Therapy Color Protecting Shampoo and Conditioner
Golden Goddess
Brunette
Fall is all about warmth, richness, and that golden-hour glow—and Joico Content Creator Nathi Vega’s Golden Goddess Brunette embodies it all. Inspired by her love for the season’s colors, she designed a look that balances a lit-from-within face frame against a deep brunette base for an effortlessly chic, lived-in effect.
What sets this technique apart is the efficiency behind the shine. Using just 21 foils in a strategic foilayage, Nathi maximizes dimension where natural light hits, ensuring clients leave the salon with a golden glow that grows out seamlessly.
The result is soft, illuminated, and perfectly aligned with The Shine Theory promise of brilliance with every head turn.
Watch Nathi’s tutorial and learn her 21-foil placement:
Formula 1 (Lightener):
Joico Blonde Life Lightening Powder with 20 Volume Blonde Life Coconut Oil Developer
Formula 2 (Root Melt):
Joico LumiShine Demi-Permanent Liquid Color 4N + 5NA equal parts with 5 Volume LumiShine Developer
Formula 3 (Gloss):
Joico LumiShine Demi-Permanent Liquid Color 7G + 7NB + 7NWB equal parts with 5 Volume LumiShine Developer
Hair Care:
Joico K-PAK Color Therapy Color Protecting Shampoo and Conditioner
More Shine, More Trends
The shine doesn’t stop here. These three looks are just part of our Shine Theory color collection for fall. For even more luminous inspiration—and the expert formulas to recreate them—head to 3 Fall Hair Color Trends Too Hot to Miss and discover the rest of our favorite fall transformations.
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