This!!! See What LUMI10’s New NC Shades Can Do

Featuring Joico Global Education Expert, Ricardo Santiago

“I love the depth and richness that we get from LUMI10’S new NC shades,” says Joico Global Brand Education Expert, Ricardo Santiago. “We really needed something in the LUMI10 category for my ginger clients, and this is perfect to get complete gray coverage, as well as to keep their beautiful copper tones!”

LUMI10: What you should know…

If you haven’t gotten up close and personal with our 10-minute, express-service innovation – LUMI10 Permanent Crème Color – allow us to introduce you! It’s professional permanent hair color that delivers 100% gray coverage and up to 2x the shine in just 10 minutes: With this powerful LumiShine innovation, you’ll get long-lasting, fade-resistant color, designed to increase your creativity and efficiency with speedy results. It’s a get-rich-quick opportunity for you…and your clients! Just some of what Lumi10 will do for you…

Nail 100% gray coverage

Rev up revenue

Double the shine of your gorgeous creations

Add express services – especially for those last-minute clients! -- with ease

Ricardo’s tips…

→Pro Tip 1: For a featherweight balayage application, keep your wrist straight and lightly bounce the product onto the hair.

→Pro Tip 2: For a blended look on the front hairline, alternate between weaves and slices.

→Pro Tip 3: For a quick balayage application, take large sections. Apply the lightener to the front of the section for high impact.

→Pro Tip 4: For a seamless blend, apply your gloss formula from root to ends.

The Copper Formula…Prep treatment: Defy Damage ProSeries1 Bond-Protecting Color Optimizing Spray

Formula 1 (Highlights): Blonde Life Lightening Powder with LumiShine 10 Volume Developer

Formula 2 (Balayage): Blonde Life Balayage Lightener with LumiShine 30 Volume Developer