BALANCE THAT WARMTH
Featuring Joico Celebrity Artist, Jill Buck, of Salon 901

The Star: LumiShine Liquid Toner SB series…
“Using LumiShine Liquid, I know I will get a gleaming, true-to-tone result every time,” says Jill, who admits she uses them on 98 percent of the clients in her salon, both to tone new highlights, as well as to create more richness and shine. As for shade, Jill turns to her favorite SB series when she specifically wants to counterbalance warm, golden tones in blonde hair: “The SB series is one of my favorite shades to use for correction, as well as to balance warmth,” she says. “The formula I show you here is particularly great for someone who has a cooler skin tone.” (How to determine that skin tone? Try Jill’s trick, below.)
JILL'S NOTEBOOK...
Determine a client’s skin tone by letting the undertone in their eyes guide you. “If I see gray flecks in the iris, they probably have a cool undertone in their skin. If I see gold flecks, they’re likely warm.”
Remember that attention to detail, perfect foil placement, and beautiful toners – like LumiShine Liquid SB series – is the key to a gorgeous color correction.
Be sure to send your clients home with care products designed to protect their fresh color.


Formula 1: Blonde Life Powder Lightener with 20 volume
Root Tap: 7N and 7 SB with 5 volume
All-Over Tone: 10 NG and 10 SB with 5 volume
Post Treatment: Defy Damage ProSeries 2 Bond-Strengthening Color Treatment
SEND YOUR CLIENT HOME WITH...
Blonde Life Brightening Shampoo:
Never lose your cool again with this brass-neutralizing, sulfate-free cleanser that instantly kicks those unwanted yellow tones to the curb. With powerful ingredients that fight frizz, add hydration, and take a gentle hand with fragile, highlighted strands, your blonde hair becomes bright, brilliant, and gleamingly gorgeous. Directions: Saturate hair thoroughly with warm water, then work in a good dollop of Shampoo, gently massaging into a lather. Rinse and repeat if necessary.
Blonde Life Brightening Conditioner:
Experience the lightness of a lotion and science of a serum with this deeply-nourishing, daily Conditioner that hydrates highlighted blonde hair without weighing strands down. Thanks to an exotic blend of rich Tamanu and Manoi oils, your delicate strands will be treated to maximum shine, frizz-fighting power, and gleaming, on-tone blonde that combs through like a dream. Directions: Distribute a small amount evenly to freshly-washed hair; leave in for one minute, then rinse.
Blonde Life Brightening Masque:
Take hair out of hiding with this illuminating treatment that hydrates highlighted blondes, softens each strand, and amps up the gleam factor by banishing unwanted trace minerals that can lead to dullness and yellow tones. Thanks to exotic ingredients, like rich Tamanu and Manoi oils, you’ll get a crystal-clear, frizz-free finish in just one easy, 5-minute treatment. Directions: Apply to freshly-cleansed, damp hair. Leave on 3 - 5 minutes; rinse. Use one or more times per week as needed.