BTC BESTIES!
Featuring Behind the Chair Artists
@live_love_dohair, @samanthasbeautyconfessions, @jessicascotthair, & @edgybgirl
Want to see the best of the best? Check out these BTC looks that caught our eye on social…we guarantee you’ll love them as much as we did! (And, btw: Keep up the amazing work; keep tagging us @joico; and let us help you shine!)
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Fave #1: Caramel Dreams
Artist: @live_love_dohair
Why we love it: A brilliant caramel formula gave this perfect brunette just the right amount of sweetness and light.
Formula 2 (Gloss): LumiShine Demi-Permanent Liquid Color 7NWB + 9NV with 5 Volume LumiShine Developer and Lumi10 Permanent Crème Color 7N with Lumi10 Accelerator
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Fave #2: Learn Lumi10 With This Spot-On Demo
Artist: @samanthasbeautyconfessions
Why we love it: This video literally showcases our game-changing new express-service, Lumi10. One watch sesh and you’ll understand exactly what kind of transformation is possible in just ten minutes!
Formula 2: LumiShine YouthLock Permanent Creme Color 5NN with 20 Volume LumiShine Developer
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Fave #3: Lumi10 Rescues Resistant Gray
Artist: @jessicascotthair
Why we love it: Check out this demo, and you’ll see how a gray-coverage appointment goes from 45 minutes to just ten with our game-changing new express-service, Lumi10!
Formula 2 (Glaze): LumiShine Demi-Permanent Liquid Color 9SB + 7SB with 5 Volume LumiShine Developer
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Fave #4: The Perfect Blonde Breakdown
Artist: @samanthasbeautyconfessions
Why we love it: One of the best blonde diagrams we’ve ever seen, showing exactly where teasylights, babylights, and everything in between should go for a perfectly icy-cool result.
Formula 2 (Roots): LumiShine Demi-Permanent Liquid Color 7N with 5 Volume LumiShine Developer
Formula 3 (Gloss): Blonde Life Quick Tone Liqui-Créme Toner Violet + Clear with 5 Volume LumiShine Developer
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Fave #5: Dimension Done Right!
Artist: @jessicascotthair
Why we love it: Where to start? The blonde-over-caramel money piece? The sun-kissed dimension that looks utterly natural? We can’t choose – and nor will you!
Formula 2 (Glaze): LumiShine Demi-Permanent Liquid Color 9NA + 9NWB with 5 Volume LumiShine Developer
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Fave #6: Flipping For Purple
Artist: @samanthasbeautyconfessions
Why we love it: If there’s any confusion in your mind about when to use Joico’s Color Balance Purple Shampoo vs. when to pull out Blonde Life Violet, Samantha’s got you covered in this spot-on demo.
Option 2: Color Balance Purple Shampoo
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Fave #7: The 10-Minute Pick-Me-Up
Artist: @edgybgirl
Why we love it: How fast can you take out the gray and add depth and dimension to a beautiful brunette? You’ll find out with this genius Lumi10 formula.
