LOVE & LEARN
Featuring Joico Celebrity Artists
Jill Buck, Larisa Love, Leticia McKay, Ricardo Santiago, and Kelly McGowan
Want to know why these top-five Education-on-Demand videos blew up on social? Because they’re amaaaaazing! And if you haven’t seen them yet…here’s your golden opportunity to catch Joico pros offering next-level tips and tricks that have become serious fan favorites.
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Video #1: Blonde-to-Brunette Transformation
Starring: Joico Celebrity Artist, Jill Buck, of Salon Nine Zero One
Why fans are raving: Demo-ing her “filled to perfection” technique, Jill shows you the kind of transformative instruction, formulas, and warm vs. cool hints that are essential to a perfect light-to-dark color correction.
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Video #2: Nailing the Victory Partial
Starring: Joico Global Brand Ambassador, Larisa Love
Why fans are raving: …because Larisa reveals the often-confusing differences between a “root tap” and a “shadow root,” giving you an actual road map to follow when highlighting close to that base-color part line.
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Video #3: The Most Natural Reds EVER
Starring: Joico Artistic Educator, Leticia McKay
Why fans are raving: Red looks are bomb…but it’s not always easy to create those gingery looks in a way that fools the eye and appears as if they came from nature. Leticia has all the secrets to dimensional red tones, along with the color-melt ideas that get you there.
Video #4: Ultimate 10-Minute Gray Coverage
Starring: Joico Global Brand Education Expert, Ricardo Santiago, and Joico Global Brand Ambassador, Larisa Love
Why fans are raving: How could anyone not love two top instructors tag-teaming to show you how to put those valuable gray-coverage appointments on fast-forward…and create biz-building add-on services while you’re at it!
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Video #5: Secrets To Syncing Toners
Starring: Joico Artistic Educator, Kelly McGowan
Why fans are raving: You’ll never look at toning blondes the same way again after you watch Kelly demo the art of using multiple toners to create refined looks – ones that don’t alter your carefully-achieved levels by even a hair. It’s science-meets-art at its very best!
